Right now, we focus on actionable digital marketing benchmark datapoints: email marketing, newsletter best practices, advertising, and creatives diversity.
We provide several datapoints such as the number of emails, if they respect or not best practices, their average spam score, their average weight as well.
We provide the amount of new ads published over time, if the ads are static photos or videos - and how diverse is also the associated copywriting.
Our goal is to measure any brand and any industry velocity and digital marketing performance & growth. If an industry is slowing down on certain times - or is stuck at sending 1 email per week only, then you want to know it.
We also want to offer a better way for brands to know how they're doing vs. their peers. It's a shame everyone has to subscribe on 100s of newsletters and use hours to track these things - technology's here, and for free.
It's super accurate for the emails - and representative enough for the ads. We're not getting 100% of what's happening, but enough to give you a sense of
We analyzed more than 20000 brands to build these benchmarks, with the most representative brands of the industry each time. It might not be perfect and this might change over time - but the selection was an editorial choice made by us. If you wanna more or include your brand, get in touch with us!