Eyewear

Email Marketing Insights: Goggles4u leads with 30 emails, heavily focusing on promotions. Warby Parker and Pair Eyewear follow, sending 24 and 22 emails, respectively. While Warby Parker maintains good engagement, Pair Eyewear's promotional content is lower, at just 9%. Zeelool and Vint & York also sent a notable number of emails, though with less impactful engagement. Brands like Garrett Leight, Randolph, and KREWE are falling behind with fewer emails. Shwood and Jimmy Fairly lag significantly, needing more consistent email efforts to enhance their reach.

Deliverability and Spam Scores: Clearly and Zenni Optical lead in spam scores with -6.53 and -3.54, respectively, indicating excellent deliverability. Goggles4u also performs well at -3.59. Shwood, despite low email volume, has a high spam score of -0.7, indicating deliverability issues. Garrett Leight and Vint & York struggle with spam scores and email sizes, impacting performance. Zeelool and Warby Parker show good spam scores but need to improve email content. Poor scores from brands like Lexxola, Eyebobs, and Jimmy Fairly suggest a need for better email practices to avoid spam folders.

Advertising Strategies and Performance: Lexxola and Zenni Optical dominate advertising with 103 and 96 ads, respectively, showing strong market presence. Caddis and Zeelool also perform well with 77 and 76 ads. Warby Parker maintains high visibility with 69 ads. Pair Eyewear, Clearly, and Goggles4u have moderate ad volumes, while Jimmy Fairly and Garrett Leight lag with fewer ads, impacting their market presence. Lexxola excels in social ads with 52 images and 51 videos, while Goggles4u and Zenni Optical also show strong diversity. Brands with low ad activity need to increase efforts to stay competitive.

Email Marketing Performance: Goggles4u leads the pack with 30 emails sent, demonstrating good performance despite a fair email scoring and a high promotion ratio, indicating its strong presence in email marketing strategies. Warby Parker follows closely, sending 27 emails, with a good email scoring despite a fair performance in promotions. Zeelool secures a notable position with 26 emails sent, showcasing good email performance despite a fair promotion ratio.

Email Deliverability and Spam Scores: Shwood showcases exceptional email deliverability with a positive spam score and efficient email size management, underscoring its robust presence in the eyewear brands industry. Pair Eyewear exhibits commendable email deliverability with a positive spam score, although it faces challenges with email size management, reflecting its notable position in the market. KREWE demonstrates strong email deliverability with a positive spam score, although it struggles with email size management, indicating room for improvement in its email marketing strategies.

Advertising Impact and Diversity: Jimmy Fairly dominates in advertising impact with 107 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the eyewear brands industry. Warby Parker closely follows with 80 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Zeelool demonstrates solid advertising strategies with 75 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Overview: Goggles4u leads the email marketing arena with 33 well-crafted emails, maintaining a good performance ratio (55.45%), despite a high promotion rate (100%). Eyebobs, Warby Parker, and Zeelool closely follow, exhibiting strong email marketing strategies and a decent balance between performance and promotions. Pair Eyewear showcases potential with a good number of emails and performance but needs enhancements in promotion strategies. Zenni Optical, Vint & York, Randolph, Lexxola, Clearly, Garrett Leight, KREWE, Shwood, Caddis, Jimmy Fairly, and Goggles4u need strategic improvements in both performance and promotion strategies to boost their competitiveness in the eyewear industry.

Email Deliverability Insights: Shwood stands out in email deliverability with a positive spam score (-1.9) but faces challenges in managing email size efficiently. Pair Eyewear demonstrates good deliverability with a positive spam score and efficient email size management. KREWE, Lexxola, and Goggles4u exhibit promising deliverability with positive spam scores but require adjustments in email size. Garrett Leight, Vint & York, Zenni Optical, and Jimmy Fairly face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Ads Performance: Zeelool leads in advertising with 124 impactful ads, showcasing both volume and diversity in ad content. Zenni Optical closely follows with 112 impactful ads, emphasizing volume and a variety of unique copies. Lexxola, Caddis, and KREWE exhibit a commendable mix of volume and unique copy in advertising. Pair Eyewear, Warby Parker, and Clearly showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the eyewear industry. Goggles4u, eyebobs, Jimmy Fairly, Garrett Leight, Vint & York, Shwood, and Randolph need strategic adjustments in both volume and diversity to boost their advertising impact and competitiveness.

Email Marketing Overview: The eyewear industry has experienced a surge in email activity, with an average of 16.87 emails sent per brand. Goggles4u and Pair Eyewear lead with 32 well-crafted emails each, showcasing good email scoring. Warby Parker follows closely, maintaining a balanced performance. However, KREWE struggles, especially in email scoring, placing it at a potential disadvantage. Brands like Zeelool and Clearly show promise but need to enhance their strategies.

Email Deliverability Insights: Deliverability metrics reveal a nuanced landscape. Shwood excels with a remarkable decrease in spam score and optimal email size. However, Pair Eyewear faces challenges with email size, impacting its overall performance. KREWE and Vint & York demonstrate room for improvement in spam score and email size optimization. Clearly exhibits significant challenges, especially in spam score, urging a critical need for improvement.

Ads Performance: The industry boasts an average of 55.47 ads published per brand. Jimmy Fairly - EN emerges as a leader with 131 ads, showcasing diversity in content. Warby Parker, Zenni Optical, and Zeelool also display robust advertising strategies. In Social Ads Diversity, Caddis and Vint & York lead with a well-balanced mix of images and videos. However, Pair Eyewear's heavy reliance on videos indicates a need for content diversification.

Email Marketing Summary: Warby Parker stands out as the leading brand in the eyewear industry for email marketing, combining a high volume of emails with excellent scoring. Pair Eyewear and KREWE also perform well, but they need to address promotional content in their emails. Lagging behind are brands like Zenni Optical and Goggles4u, which struggle with both volume and performance.

Email Deliverability Summary: Shwood takes the lead in email deliverability with an exceptional spam score and optimized email size. Pair Eyewear follows closely, though they need improvement in email size. Conversely, Clearly faces challenges with deliverability, with a high spam score and suboptimal email size. Other brands like Lexxola and Goggles4u need significant improvements in both aspects.

Ads Performance Summary: KREWE and Warby Parker lead the eyewear industry in advertising, publishing the most ads with diverse copies. Zenni Optical also performs well in this regard. Lagging behind are brands like Goggles4u and Garrett Leight, requiring a significant boost in their advertising efforts.

Email Marketing Summary: Goggles4u emerges as the leader in the Eyewear industry for email marketing, boasting a commendable volume with good email scoring. Warby Parker and KREWE follow closely, with Warby Parker excelling in email scoring but needing improvement in promotions. KREWE, while strong overall, lacks in promotions. Pair Eyewear and eyebobs perform well but need to enhance promotions. Caddis shows promise but has room for improvement. Vint & York struggles with promotions, while Zenni Optical faces challenges in both email scoring and promotions. Randolph, Clearly, Garrett Leight, Zeelool, Shwood, and Jimmy Fairly lag behind, needing significant improvements in various aspects of email marketing.

Email Deliverability Summary: Pair Eyewear leads in email deliverability, combining a good spam score with optimal email size. KREWE shows promise but needs improvement in email size. Goggles4u, despite a good spam score, needs to address email size. Caddis faces challenges in deliverability due to a missing spam score, requiring attention. Lexxola and eyebobs exhibit fair performance with potential for enhancement. Clearly, Warby Parker, and Randolph require strategic improvements in both spam score and email size. Zenni Optical and Shwood need significant improvements in multiple aspects for better deliverability, while Garrett Leight struggles with both aspects.

Ads Performance Summary: Zeelool dominates the Eyewear industry in ads performance, showcasing a high number of new ads and diverse copies. Jimmy Fairly closely follows, displaying both velocity and diversity. Warby Parker, Pair Eyewear, and KREWE maintain strong ad performances, combining both velocity and unique copies. Vint & York, Zenni Optical, Shwood, eyebobs, and Caddis exhibit potential but need improvements, particularly in ad velocity.

Email Marketing Summary: In the eyewear industry, Zeelool and Goggles4u are the leaders in email marketing, both sending a high number of emails and achieving good email scoring. Warby Parker also performs well in email scoring. Brands like Vint & York and Zenni Optical need to improve their email marketing efforts to compete effectively.

Email Deliverability Summary: Shwood stands out in email deliverability with a good average spam score and optimized email size. Pair Eyewear and KREWE also perform well in email deliverability. Brands like Clearly and Jimmy Fairly - EN need to enhance their email deliverability.

Ads Performance Summary: Zeelool leads in advertising with the highest number of new ads detected and a variety of unique copies. Warby Parker and Zenni Optical also perform well in ads. Brands like Clearly and Randolph USA lag behind in ad performance.

Social Ads Diversity Summary: Pair Eyewear excels in social ad diversity with a high proportion of videos. Vint & York and Zenni Optical also perform well in this aspect. Brands like Clearly and Garrett Leight need to diversify their social ads with more videos.

In summary, Zeelool and Goggles4u lead in email marketing, while Shwood excels in email deliverability. Zeelool is the leader in advertising, and Pair Eyewear stands out in social ad diversity. Brands like Clearly and Jimmy Fairly - EN need to improve their email deliverability and ad performance to compete effectively in the eyewear industry.

In July, Googgles4u is again leading with 32 emails, of which 96% were promotional. Zeelool followed closely with 29 emails, and only 20% of them were promotional.

Turning to advertisements, Zeelool once again claimed the top spot, creating 133 new ads and producing the highest number of ad copies (87). Zenni Optical secured the second position with 128 new ads.

Regarding ad strategy, both Zeelool and Zenni Optical gave priority to images this month. Zeelool used 82 images alongside 28 videos, while Zenni Optical employed 70 images in contrast to 50 videos.

During the month of June, Eyebobs and Goggles4u continued to showcase their leadership in email communications, with Goggles4u taking the lead by sending 30 emails, surpassing Eyebobs' 28 emails. Notably, all of Goggles4u's emails remained promotional, aligning with their previous month's approach.

Shifting our focus to advertising, Zeelool and Jimmy Fairly emerged as the prominent leaders. Zeelool demonstrated their dominance by creating 102 new ads, surpassing Jimmy Fairly's 99 new ads this month. Moreover, Zeelool stood out by employing the highest number of ad copies (65) compared to other brands of the benchmark.

In terms of ad strategy, Jimmy Fairly and Zeelool adopted similar approaches for their ad media this month. Jimmy Fairly continued their balanced strategy by utilizing 49 images and 50 videos. Conversely, Zeelool showcased a preference for images over videos, incorporating 56 images alongside 20 videos.

In May, Eyebobs maintained its lead with 48 emails, while Goggles4u secured the second position with 30 promotional emails.

In terms of ads, Jimmy Fairly emerged as the leader with 143 new ads created, closely followed by Zeelool with 115 new ads and the highest number of ad copies (84).

When it comes to ad strategy, Jimmy Fairly adopted a balanced approach by utilizing 72 images and 71 videos. On the other hand, Zeelool showed a preference for images over videos, using 58 images and 41 videos.

In April, eyebobs maintained its lead with 52 emails sent, followed by Goggles4u with 30 promotional emails.

When it comes to adverising, Zenni Optical claimed the top spot with 58 new ads during April, closely followed by Jimmy Fairly with 56 new ads.

Both Zenni Optical and Jimmy Fairly prioritized the use of images over videos. Jimmy Fairly utilized 44 images and 11 videos, while Zenni Optical showcased 33 images alongside their videos.

During the month of March, eyebobs sent 51 emails, while Goggles4u sent 30 emails. In terms of creating new ads, Caddis was the leader with 37 new ads, followed by KREWE with 33 new ads and 18 unique ad copies. When it comes to the use of videos in ads, Pair Eyewear used videos in all of their ad content during this period, while KREWE used videos in 55% of their new ads.