Email Marketing Summary: Qardio leads the wearables industry in email marketing, combining a moderate volume of emails with stellar scoring. FoodMarble and OrCam are also strong performers, though they need to address the promotional content in their emails. Lagging behind are brands like Fitbit and Apollo Neuroscience, which struggle with both volume and performance.
Email Deliverability Summary: FoodMarble takes the lead in email deliverability, boasting an outstanding spam score and well-optimized email size. OrCam follows closely, though they need to improve email size. Conversely, Fitbit faces challenges with deliverability, with a high spam score and suboptimal email size. Other brands like Levels and Supersapiens need significant improvements in both aspects.
Ads Performance Summary: Withings and Oura lead the wearables industry in advertising, publishing the most ads with diverse copies. OrCam also performs well in this regard. Lagging behind are brands like Fitbit and veri, requiring a significant boost in their advertising efforts.
Email Marketing Summary: Qardio leads the Wearable industry in email marketing, demonstrating both quantity and quality. Quell, Apollo Neuroscience, and OrCam follow closely, displaying good practices in email sending but with room for improvement in scoring and promotions. Levels and Supersapiens exhibit potential but need enhancements, particularly in promotions. veri and Fitbit are proficient in sending emails but face challenges in scoring and promotions. Withings and FoodMarble lag behind, needing significant improvements in email sending, scoring, and promotions. Oura, Therabody, and WHOOP have not engaged in email marketing.
Email Deliverability Summary: FoodMarble excels in email deliverability, combining a strong spam score with optimal email size. OrCam and Qardio show promise but need improvements, particularly in email size. Fitbit and veri demonstrate fair performance but need attention in email size. Apollo Neuroscience, Quell, and Withings exhibit challenges in deliverability, especially in spam score and email size. Levels, Supersapiens, WHOOP, and Therabody require strategic improvements in both aspects for better deliverability.
Ads Performance Summary: Withings dominates the Wearable industry in ads performance, showcasing a high number of new ads and diverse copies. Oura closely follows, displaying both velocity and diversity. WHOOP, FoodMarble, and Therabody maintain strong ad performances, combining both velocity and unique copies. OrCam, Quell, and veri exhibit potential but need improvements, particularly in ad velocity. Apollo Neuroscience, Fitbit, and Levels struggle with both aspects and require strategic enhancements.
In May, the wearable brands of the benchmark did not send a significant number of emails. Therabody took the lead with a total of 12 emails, followed by Apollo Neuroscience with 8 emails.
When it comes to ads, Therabody emerged as the leader with 132 new ads and the highest number of ad copies used (51). WHOOP secured the second position with 81 new ads created.
In terms of ad strategy, Therabody showed a preference for videos over images, while WHOOP focused more on images. Therabody used 70 videos compared to 43 images, while WHOOP utilized 55 images and 24 videos.
In July, the highest volume of emails was sent by Therabody, totaling 10 emails, out of which 70% were promotional. OrCam closely followed with 9 emails.
In terms of advertising, Whoop took the lead with 88 new ads created. Withings secured the second position with 76 new ads and the highest count of ad copies (36).
Regarding their ad strategy, Whoop placed a priority on videos, utilizing 50 videos in contrast to 35 images. Meanwhile, Withings leaned towards images, employing 55 images compared to 21 videos.
Email Marketing Summary: Qardio leads the wearables industry in email marketing with the highest email scoring and a low percentage of promotions. Apollo Neuroscience and Therabody also perform well in email marketing, achieving good email scoring. Brands like Fitbit - EN and Quell lag behind in email marketing.
Email Deliverability Summary: FoodMarble excels in email deliverability with the best average spam score and optimized email size. Qardio and Withings also perform well in email deliverability. Brands like Fitbit - EN and Therabody need to improve their email deliverability.
Ads Performance Summary: WHOOP leads in advertising with the highest number of new ads detected and a variety of unique copies. Withings and OrCam also perform well in ads. Brands like Supersapiens and Levels are lagging behind in ad performance.
Social Ads Diversity Summary: OrCam stands out in social ad diversity with a high proportion of videos. Apollo Neuroscience and Quell also perform well in this aspect. Brands like Fitbit - EN and Levels need to diversify their social ads with more videos.
In summary, Qardio leads in email marketing, while FoodMarble excels in email deliverability. WHOOP is the leader in advertising, and OrCam stands out in social ad diversity. Brands like Fitbit - EN and Supersapiens need to improve their email marketing and ad performance to compete effectively in the wearables industry.
In the month of June, Therabody and Apollo Neuroscience maintained their positions as leaders in email communications. However, there was a shift in their performance, with Apollo Neuroscience taking the lead by sending 16 emails, surpassing Therabody's 11 emails.
Turning our attention to advertising efforts, Therabody demonstrated its continued dominance by creating 139 new ads, accompanied by the highest number of ad copies (42) among all the brands in the benchmark. Meanwhile, Withings secured the second position with 77 new ads.
When it comes to their ad media strategies, both Therabody and Withings opted to prioritize videos over images. Therabody leveraged 83 videos alongside 28 images and Withings incorporated 52 videos complemented by 25 images.
In April, the wearables industry once again experienced a low number of emails. Therabody emerged as the frontrunner in terms of emails with 11, closely followed by Apollo Neuroscience with 10 emails.
Therabody continued its dominance in the advertising arena, leading with 49 new ads and the highest number of ad copies utilized this month with 22 ad copies. WHOOP secured the second position with 42 new ads.
When it comes to ad strategy, both Therabody and WHOOP leaned towards video content. Therabody showcased 44 videos alongside a minimal number of 3 images, while WHOOP utilized 25 videos and 17 images to effectively convey their message.
Despite the relatively low number of emails sent by brands in the wearables industry during the month of March, there were some notable players in the advertising side. Oura, with 97 new ads and 39 ad copies, stood out as a brand that heavily relied on videos in their advertising strategy, with 79% of their new ads being video-based. Withings, on the other hand, created 59 new ads and 30 ad copies, with a preference for using images in their ads. Only 12% of their new ads were videos. Lastly, Therabody created 53 new ads and 31 ad copies, with a staggering 98% of their ads containing videos, making them a brand that is clearly focused on video marketing.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Wearable technology is becoming increasingly popular in the health and fitness industry, with brands offering innovative solutions to track and improve physical and mental wellbeing. These brands may encounter some promotional difficulties while educating customers about the benefits and features of their products and appealing to customers' requirements in terms of convenience and style. Dive into the world of wearables to see how they are revolutionizing personal health monitoring and their advertising methods.