Email Marketing Summary: Meowingtons dominates the Cats industry, leading with 8.13 emails on average, scoring well in email practices (54.47%) despite a fair promotion rate. Travel Cat and Tuft & Paw follow suit, exhibiting solid email strategies. Ziggy and Caats perform decently but need improvement. Brands like Catalyst and PrettyLitter trail with lower engagement and scoring.
Email Deliverability Summary: Caats shines in email deliverability with a strong spam score of -1.34 and effective email size management. Ziggy needs improvement in spam scores and email size. PrettyLitter faces challenges with a higher spam score but excels in email size optimization. Travel Cat, Meow Mix, and Happy & Polly show good deliverability but should refine their email size strategies.
Ads Performance Summary: Caats leads in advertising with a high ad velocity, presenting 70 new ads and diverse content. PrettyLitter also excels, with 62 new ads and a variety of copies. Cat Person performs well but needs more diverse ad content. Ziggy and Tuft & Paw show potential but require increased ad velocity. Meow Mix and 9Lives lag in this competitive space with minimal ad presence.
Email Marketing Summary: PetPlate leads the Pet Food industry with a balanced email strategy, sending an average of 4.2 emails with a good performance score of 56.62%. Native Pet and Ziggy follow, but Ziggy needs to manage its promotions better. Brands like Nom Nom and Butternut Box, while active, have room for improvement in email scoring and promotional content.
Email Deliverability Summary: Ziggy excels in deliverability with a minimal spam score and optimized email size. In contrast, Jinx and Smalls struggle, needing improvements in spam scores and email size optimization. A Pup Above and Made by Nacho maintain good deliverability with optimized email sizes, contributing to their overall performance.
Ads Performance Summary: Butternut Box dominates in advertising, demonstrating a high ad velocity with diverse content. Sundays and Cat Person also perform well, showcasing good diversity in their ads. Smalls and Ziggy need to boost their advertising efforts, while PetPlate is currently not engaging in this aspect.
Email Marketing Summary: Made by Nacho and Smalls lead the pet food industry in email marketing. Made by Nacho consistently sends well-performing emails with a good score and promotions. Smalls, while sending fewer emails, maintains a strong performance with high scoring and promotions. Ziggy, A Pup Above, and Jinx display potential but need to improve scoring and promotions. Brands like Butternut Box, Cat Person, and Dandy face challenges with poor scoring and promotions and should focus on enhancement. PetPlate needs improvement in scoring despite decent promotions, while Just Food For Dogs, Nom Nom, Sundays, and Maev have room for progress in both quantity and quality of emails.
Email Deliverability Summary: Ziggy excels in email deliverability, combining a good spam score with optimal email size. Jinx and Made by Nacho also show promising deliverability, focusing on good spam scores and appropriate email sizes. Native Pet, Kabo, and PetPlate need improvements in both spam scores and email sizes. Butternut Box, Just Food For Dogs, A Pup Above, Smalls, and Maev face challenges and should enhance both spam scores and email sizes for better deliverability.
Ads Performance Summary: Cat Person leads in ads performance, demonstrating high velocity and a diverse range of unique copies. Just Food For Dogs, Nom Nom, and Sundays also maintain commendable ad strategies. Ziggy and Jinx show potential but need improvements. Smalls, Maev, A Pup Above, Made by Nacho, Kabo, PetPlate, Dandy, Native Pet, Butternut Box, and Sundas face challenges and need to enhance their ads strategies for better overall performance.
Email Marketing Summary: Meowingtons leads the cat industry in email marketing, consistently delivering good-performing emails with a high score and a balanced promotion strategy. Travel Cat, Made by Nacho, and Happy & Polly show promise with good scores, although they need to refine their promotions. Tuft & Paw, Ziggy, and Caats fall in a fair category and should enhance both scoring and promotional aspects. Smalls, Republic of Cats, Pusheen Box, Meow Mix, Catalyst, and PrettyLitter need significant improvements, especially in scoring and promotions, to compete effectively in the market.
Email Deliverability Summary: Caats excels in email deliverability, maintaining a good spam score and optimal email size. Ziggy, Made by Nacho, Republic of Cats, and Happy & Polly also show promising deliverability performance. Tuft & Paw, Travel Cat, and Meow Mix need improvements in both spam scores and email sizes. Smalls faces challenges and should enhance both spam scores and email sizes for better deliverability. PrettyLitter, Cat Person, 9Lives, and Pusheen Box are lagging behind and need a significant overhaul in both spam scores and email sizes.
Ads Performance Summary: Cat Person, PrettyLitter, and Caats lead in ads performance, demonstrating high velocity and a diverse range of unique copies. Happy & Polly, Travel Cat, Republic of Cats, and Meow Mix also maintain commendable ad strategies. Ziggy, Tuft & Paw, and Catalyst show potential but need improvements. Meowingtons, Pusheen Box, Made by Nacho, 9Lives, and Smalls are lagging behind and need to enhance their ads strategies for better overall performance.
During June, pet brands had a relatively low volume of emails. The top spot for emails goes again to Made by Nacho, with a total of 13 emails sent. In the second position, both Sundays and PetPlate sent 9 emails each.
Shifting to ads, Cat Person takes the lead with 109 new ads created, closely followed by Sundays with 63 new ads.
When examining the ad media used in their new ads, both Cat Person and Sundays leaned towards videos rather than images. Cat Person utilized 88 videos and 19 images, while Sundays relied more on videos with 61 videos and only 2 images.
During June, Meowingtons takes the lead again in emails with 37 emails sent, followed by PrettyLitter with 23 emails.
Shifting to new ads, Cat Person created 109 new ads, securing the first position. PrettyLitter comes in second with 108 new ads and boasts the highest number of ad copies with a total of 42 unique copies.
Regarding ad strategy, both Cat Person and PrettyLitter prioritize videos in their ad media for the month of June. Cat Person utilized 88 videos and 19 images, while PrettyLitter relied on 85 videos and 23 images.
In July, the top leaders in emails have changed from the previous month. Native Pet took the lead with 13 emails, followed by PetPlate with 11 emails.
Regarding advertising, Cat Person remained at the top with 69 new ads created. However, Just Food For Dogs secured the second position with 62 new ads.
In terms of ad media strategy, Cat Person emphasized videos (56) over images (13), while Just Food For Dogs utilized more images (47) than videos (13).
In July, Meowingtons and PrettyLitter maintained their positions as leaders in emails, with Meowingtons sending 39 emails and PrettyLitter following with 22 emails.
In terms of advertising, PrettyLitter takes the lead with 119 new ads created, boasting the highest number of ad copies (42). Cat Person secures the second position with 69 new ads.
Regarding their ad strategy, both PrettyLitter and Cat Person favored videos over images. PrettyLitter utilized 101 videos compared to 18 images, while Cat Person opted for 56 videos and 13 images.
In August, Made by Nacho claimed the top spot in emails with 14, closely followed by Native Pet with 12 emails.
Shifting focus to advertising, Cat Person and Just Food For Dogs once again took the lead this month, creating 101 and 73 new ads respectively.
Examining their ad strategy, Cat Person gave prominence to videos, whereas Just Food For Dogs leaned towards images over videos. Cat Person utilized 75 videos alongside 26 images, while Just Food For Dogs employed 46 images in comparison to 25 videos.
In August, Meowingtons and PrettyLitter continued to maintain their prominent email presence, while PrettyLitter and Cat Person held their ground in ads.
In the realm of emails, Meowingtons sent a total of 38 emails, while PrettyLitter followed with 24 emails, of which 45% were promotional.
Shifting our focus to advertising, PrettyLitter stood out by creating 100 new ads, achieving the highest count of ad copies at 38. In contrast, Cat Person generated 80 new ads.
Exploring their ad media approach for the month, both PrettyLitter and Cat Person remained steadfast in prioritizing videos over images. Specifically, PrettyLitter showcased 89 videos and a mere 8 images, while Cat Person featured 59 videos and 21 images.
Email Marketing Summary: Meowingtons is the leader in the Cats industry for email marketing. It sends a high number of emails with good email scoring, but there are too many promotions. Made by Nacho and Travel Cat also perform well in email marketing with good email scores and lower promotion rates. Brands like PrettyLitter need to reduce promotions and improve email scoring.
Email Deliverability Summary: Caats leads in email deliverability with an excellent spam score and optimized email size. Ziggy and Tuft & Paw also perform well in email deliverability with good spam scores and reasonable email sizes. Brands like Smalls and Catalyst need to work on their email deliverability.
Ads Performance Summary: PrettyLitter excels in advertising with the highest number of new ads detected and good unique copy performance. Cat Person and Caats also perform well in advertising. Brands like 9Lives and Smalls need to focus more on their advertising efforts.
In summary, Meowingtons leads in email marketing, while Caats excels in email deliverability. PrettyLitter dominates advertising, with Cat Person and Caats also performing well. Brands like Smalls need to improve both email deliverability and advertising efforts.
Email Marketing Summary: Made by Nacho is the leader in the Pet Food industry for email marketing. It sends the most emails with good email scoring, keeping promotions low. Native Pet also performs well in email marketing with a good email score but has some room for improvement in promotions. Other brands like A Pup Above and Sundays have decent email scores but need to work on reducing promotions.
Email Deliverability Summary: Ziggy leads in email deliverability with a good spam score and optimized email size. Jinx and Smalls also perform well in email deliverability with good spam scores and balanced email sizes. Maev needs to work on its email deliverability, with a fair spam score and large email size.
Ads Performance Summary: Cat Person excels in advertising with the highest number of new ads detected and good unique copy performance. Sundays and Butternut Box also perform well in advertising. Brands like Made by Nacho and A Pup Above need to focus more on their advertising efforts.
In summary, Made by Nacho leads in email marketing, while Ziggy excels in email deliverability. Cat Person dominates advertising, with Sundays and Butternut Box also performing well. Brands like Maev need to improve both email deliverability and advertising efforts.
In May, Made by Nacho took the lead in email marketing, sending a total of 13 impactful emails, closely followed by PetPlate with 10 emails.
When it comes to advertisements, Nom Nom emerges as the frontrunner, creating an impressive collection of 49 new ads in May, while Just Food For Dogs follows closely with 43 new ads.
In terms of ad strategy, Just Food For Dogs places a strong emphasis on images, with 32 images incorporated into their ads alongside 10 videos. On the other hand, Nom Nom focuses on engaging videos, showcasing 29 videos alongside 20 images.
In the month of May, Meowingtons maintained the lead position with 36 emails. Right on their heels, PrettyLitter in the second position with 26 emails.
Shifting to advertising, PrettyLitter takes the lead with 75 new ads. Not only that, but they also exhibit their prowess in ad copies, utilizing a total of 39 unique copies. Close behind is Tuft & Paw with 50 new ads.
Both PrettyLitter and Tuft & Paw prioritize the power of videos. PrettyLitter used 63 videos, complemented by 11 images. Similarly, Tuft & Paw used 49 videos companied by a single image.
In the month of February, PetPlate, Made by Nacho, and Ziggy sent nearly an equal number of emails, with 13, 12, and 10 respectively. In terms of the number of ads created, Ziggy surpassed all the others by creating 59 ads, whereas in January they had created none. Cat Person, on the other hand, created 48 ads in February, while they had only created 30 in January. This significant increase in the number of ads could be attributed to the higher importance given to marketing efforts in February where we have Valentine’s Day (Feb 14) and National Love Your Pet Day (Feb 20).
During the month of March, Meowingtons took the lead in sending the highest number of emails with 39 emails, followed by Travel Cat with 28 emails. In terms of new ads launched, Ziggy created 73 ads, followed by Travel Cat with 51 ads, having the highest number of ad copies with 49 ad copies used in its new ads.
Travel Cat's new ads primarily used images instead of videos, with 44 new images compared to only 4 new videos during March. On the other hand, Ziggy used almost an equal number of images and videos, with a slight preference for images with 36 images and 34 videos used in their ads.
During April, Kabo sent 15 emails while Made by Nacho sent 14 emails, placing them both in the top ranks for the number of emails sent.
In terms of advertising, Cat Person launched the highest number of new ads with 57, followed by Ziggy and Just Food For Dogs with 44 and 42 respectively. Just Food For Dogs stands out for having used the highest number of ad copies, with 16 unique copies used in its new ads during this period.
Just Food For Dogs' new ads are focused more on images, with 30 new images compared to only 11 new videos, while Cat Person used more videos than images, with 37 new videos compared to 20 new images in its new ads. On the other hand, Ziggy used an equal number of images and videos, with 22 new images and 22 new videos in its new launched ads in this period.
Comparing to March's results, Meowingtons and Travel Cat maintained their lead in email marketing, with Meowingtons sending 38 emails and Travel Cat sending 26 emails in April. When it comes to new ads, Cat Person took the lead with 57 new ads launched. PrettyLitter closely followed with 49 new ads, but with the highest number of ad copies used in this period, with a total of 34 ad copies. In terms of advertising strategy, Travel Cat prioritized images in its new ads with 25 new images compared to only 2 new videos. Meanwhile, PrettyLitter was focused on videos, with 39 new videos compared to 10 new images.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
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