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Email Marketing Overview : KURU Footwear leads the footwear domain, striking a balance between email quantity and quality with 43 impactful emails and impressive email scores. JustFab closely follows, demonstrating a robust email strategy with 36 well-crafted communications, showcasing both frequency and excellence. Wolf & Shepherd and SKECHERS maintain strong positions, excelling in both email count and scoring. Tamara Mellon, although fair in email quantity, excels in scoring, showcasing a strategic approach. Indestructible Shoes, while having a decent email count, struggles with scoring, indicative of an area for improvement.
Email Deliverability Insights : SKECHERS emerges as a delivery maestro, optimizing emails with a significant decrease in spam scores and an efficient email size. KURU Footwear impresses with a notable decrease in spam scores but faces challenges in managing email size. JustFab faces hurdles in spam scores, impacting deliverability, whereas Vessi struggles with larger email sizes. Brands like Thursday Boot Company and Gianvito Rossi excel in delivery optimization, ensuring emails pass spam filters. In the competitive footwear landscape, a meticulous approach to both spam scores and email sizes is pivotal for reaching and engaging a broad audience effectively.
Ads Performance : Thursday Boot Company leads in ad velocity, publishing 96 diverse ads with a wide range of copies. Axel Arigato and SKECHERS closely follow, maintaining a good balance in ad quantity and uniqueness. KURU Footwear, while strong in emails, lags in advertising diversity, an area for potential growth. JustFab, Tamara Mellon, and Thesus Outdoors, though fair in advertising, need to diversify content. In the dynamic realm of footwear, a comprehensive advertising strategy, blending quantity with diverse content, is key for brand resonance and sustained consumer interest.
Email Marketing Summary: Within the footwear industry, JustFab stands out as the leader in email marketing, sending a substantial number of emails with a high email score. However, they need to address excessive promotions. Bates Footwear follows closely with a good email score but should reduce promotions. Tamara Mellon performs well, focusing on email quality with a balanced promotion strategy. KURU Footwear excels in both email score and promotions. SKECHERS also maintains good email practices but needs to reduce promotions. Wolf & Shepherd performs fairly in email scoring but excels in promotions. The remaining brands like Birkenstock, Vessi, Axel Arigato, Taft, Thesus Outdoors, Indestructible Shoes, Thursday Boot Company, Gianvito Rossi, and Neemans need to enhance both email scoring and promotions.
Email Deliverability Summary: KURU Footwear leads in email deliverability with a very low spam score and good email size. Tamara Mellon also maintains good email size and spam score, ensuring emails are optimized for delivery. Bates Footwear excels in spam score but needs to address email size. SKECHERS has a good spam score but needs to improve email size. Wolf & Shepherd, Indestructible Shoes, Axel Arigato, and Gianvito Rossi perform well in email scoring, with various spam scores and email sizes. Thesus Outdoors and Taft have fair email size and spam scores. Thursday Boot Company, JustFab, Birkenstock, Vessi, and Neemans need to improve their email deliverability, mainly focusing on spam scores and email size.
Ads Performance Summary: Thursday Boot Company and Neemans emerge as the leaders in advertising performance, with the highest number of new ads detected and a diverse range of unique copies. SKECHERS closely follows, excelling in both new ads and unique copies. KURU Footwear, Wolf & Shepherd, and Axel Arigato are also strong performers in ads, with a substantial number of new ads and unique copies. Birkenstock demonstrates potential in advertising. Brands like Vessi, Taft, Tamara Mellon, and Gianvito Rossi perform fairly well in ads. JustFab and Bates Footwear need to enhance their advertising strategies, while Thesus Outdoors has limited presence in the ad benchmark.
Email Marketing Summary: KURU Footwear leads the footwear industry in email marketing with a good email score and zero promotions. JustFab follows closely with a good email score but a high promotion percentage. Bates Footwear also performs well in email marketing but should reduce promotions. Brands like Taft and Birkenstock need to improve their email marketing efforts.
Email Deliverability Summary: KURU Footwear excels in email deliverability with a very good spam score and optimized email size. SKECHERS and Wolf & Shepherd also perform well in email deliverability. Brands like Thursday Boot Company and Tamara Mellon need to enhance their email deliverability.
Ads Performance Summary: Vessi leads in advertising within the footwear industry with the highest number of new ads detected and a good unique copy performance. JustFab and Neemans also perform well in advertising. However, brands like KURU Footwear and Bates Footwear have minimal advertising presence.
In summary, KURU Footwear excels in email marketing and deliverability, while Vessi dominates in advertising within the footwear industry. However, some brands like Taft and Thursday Boot Company need to enhance their marketing efforts.
In August, JustFab led again in emails, sending 32 emails this month, out of which 90% are promotional. KURU Footwear followed with 30 emails.
Regarding advertising, SKECHERS was at the forefront with 139 new ads created, using the highest number of ad copies (57) among all the benchmarked brands this month. Wolf & Shepherd secured the second position with 103 new ads.
Concerning ad strategy, both SKECHERS and Wolf & Shepherd favored images over videos. SKECHERS used 125 images and 11 videos, while Wolf & Shepherd employed 99 images and only 4 videos.
During July, JustFab takes the lead in emails, sending a total of 35 emails, followed closely by KURU Footwear with 33 emails.
When it comes to advertising, JustFab created 126 new ads, while SKECHERS secured the second position with 118 new ads, boasting the highest number of ad copies (56) among all the brands in the benchmark this month.
In terms of ad strategy, both JustFab and SKECHERS preferred images over videos. JustFab utilized 100 images compared to 19 videos, while SKECHERS employed 83 videos and 33 images.
In June, KURU Footwear and JustFab maintained their positions as the leaders in emails, with KURU Footwear sending 40 emails and JustFab sending 34 emails.
When it comes to advertising, Vessi took the top spot with 132 new ads created, closely followed by Axel Arigato with a total of 124 new ads.
In terms of ad media usage, Vessi emphasized videos over images, employing 82 videos and 50 images. On the other hand, Axel Arigato used more images than videos, utilizing 109 images and 15 videos.
In the month of May, KURU Footwear once again takes the lead in email marketing, sending a total of 37 emails. Following closely behind, JustFab secures the second position with 32 enticing promotional emails.
Shifting our attention to advertising efforts, Neemans emerges as the frontrunner, creating 111 new ads during May. Notably, Neemans also showcases their creativity by utilizing a high number of unique ad copies, with a total of 46 ad copies. Coming in a close second, Axel Arigato wows with 99 new ads.
When it comes to their advertising strategies, both Neemans and Axel Arigato emphasize their focuse on images. Neemans incorporates 93 images accompanied by 14 engaging videos, while Axel Arigato leverages 90 images alongside 9 videos.
In April, JustFab, KURU Footwear, and Tamara Mellon were active in email marketing, with JustFab taking the lead by sending 31 promotional emails. Vessi, Taft, and Thursday Boot Company were the top three brands in terms of new ads created, with Vessi launching 90 new ads, followed by Taft with 59 new ads and Thursday Boot Company with 57 new ads. Thursday Boot Company had the highest number of ad copies with 40 ad copies. Among the three brands, Taft and Thursday Boot Company preferred to use images over videos in their ad strategy. Taft created 51 new images and only 8 new videos, while Thursday Boot Company used 46 new images and 9 new videos. Vessi, on the other hand, created 49 new videos and 38 new images.
During March, JustFab sent the highest number of emails with 36 emails followed by KURU Footwear with 33 emails.
Thursday Boot Company outperformed other brands in terms of the number of new ads created with 80 new ads launched and also the highest number of unique ad copies used with 33 ad copies. Vessi followed closely with 60 new ads launched.
Thursday Boot Company's media strategy for their ads is more focused on images, with a total of 69 new images and only 8 videos used in their ads this month. On the other hand, Vessi has a more balanced strategy using almost the same number of images and videos with 32 new images and 28 new videos.