Email Marketing Overview : In the realm of luxury, Dior asserts dominance, leading with 26 well-crafted emails and an impressive email score of 51.23%. Aurate follows suit, exhibiting a commendable email strategy with 37 messages, although a higher focus on promotional content is evident. La Mer, while sending fewer emails, excels in email quality with a notable score of 37.21%. Gucci and Louis Vuitton lag behind, facing challenges in both email frequency and scoring, indicating a need for refinement. Prada and BURBERRY showcase potential, maintaining a balance between quantity and quality.
Email Deliverability Insights : Gucci stands out in email deliverability, optimizing messages with a significant decrease in spam scores and appropriate email sizes. Yves Saint Laurent excels, showcasing both good spam scores and email sizes, emphasizing a comprehensive delivery approach. La Mer, despite email quality, struggles with larger email sizes, signaling an optimization opportunity. Notably, Hermès faces challenges in both spam scores and email sizes, indicating room for improvement in the delivery spectrum.
Ads Performance : Prada leads the advertising arena, boasting 129 diverse ads and a rich variety of content. BURBERRY closely follows, maintaining a strong balance in ad quantity and uniqueness. Yves Saint Laurent and Dior showcase good performance but face challenges in unique copy creation. Gucci excels in ad diversity, balancing images and videos effectively. However, Hermès lags, struggling to diversify content in both images and videos. In the luxury sector, a robust advertising strategy with diverse and engaging content is pivotal for sustained brand visibility and consumer connection.
Email Marketing Summary: In the Luxury industry, email marketing has witnessed substantial growth. Aurate leads with a high number of emails sent and decent email scoring, although they should lower their promotions percentage. La Mer ranks high in email sending but struggles with email scoring. Dior also performs well, with a good number of emails and strong email scoring. Chanel, Fendi, and Versace exhibit potential. Louis Vuitton and BURBERRY need to work on their email marketing practices. Prada, Yves Saint Laurent, Gucci, and Valentino should improve email scoring and promotions.
Email Deliverability Summary: Gucci excels in email deliverability with the best spam score and email size. Yves Saint Laurent follows closely, demonstrating a fair spam score but needs to improve email size. Fendi, Valentino, and Prada maintain good spam scores and email sizes. Moncler has a fair spam score but needs to reduce email size. BURBERRY and Aurate exhibit potential in email deliverability but need to work on their spam scores and email sizes. La Mer, Dior, and Chanel struggle with spam scores and email sizes. Louis Vuitton and Hermès lag behind in email deliverability.
Ads Performance Summary: Prada leads in advertising performance, with the highest number of new ads detected and a wide variety of unique copies. Gucci closely follows, also excelling in both new ads and unique copies. Versace maintains a strong presence in advertising. Dior and Fendi demonstrate potential in this category. Louis Vuitton and Valentino show promising advertising performance. However, La Mer, Moncler, BURBERRY, Aurate, Chanel, and Hermès need to enhance their advertising strategies.
In June, Aurate and La Mer maintained their positions as the top brands in emails, with Aurate leading with 26 emails and La Mer following with 23 emails.
When it comes to advertising, Prada secured the top position with 167 new ads created, while Moncler secured the second position with 140 new ads.
In terms of media usage in ads, Prada gave priority to videos over images, utilizing 82 videos and 64 images. On the other hand, Moncler focused solely on images, using 140 images.
In August, La Mer and Aurate maintained their leadership in emails, sending 21 and 15 emails respectively and all of La Mer's emails this month are promotional.
Regarding ads, Dior stood out with 138 new ads created. Chanel closely followed with 123 new ads, achieving the highest number of ad copies (102) among all the benchmark brands this month.
When it comes to ad strategy, both Dior and Chanel focused on images over videos this month. Specifically, Dior used 81 images and 49 videos, while Chanel utilized 47 images and 42 videos.
Email Marketing Summary: Aurate leads the luxury industry in email marketing with a good email score and a low promotion percentage. La Mer follows closely, performing well in email score but with a high promotion percentage. Versace is also performing well with a good email score. However, brands like Prada and Louis Vuitton need to improve their email marketing efforts.
Email Deliverability Summary: Gucci excels in email deliverability with a very good spam score and optimized email size. Yves Saint Laurent and Valentino also perform well in email deliverability. Brands like La Mer and Prada need to enhance their email deliverability.
Ads Performance Summary: Versace leads in advertising within the luxury industry with the highest number of new ads detected and good unique copy performance. Dior and Prada also perform well in advertising. However, brands like Moncler and Louis Vuitton have minimal advertising presence.
In summary, Aurate excels in email marketing, Gucci leads in email deliverability, and Versace dominates in advertising within the luxury industry. However, some brands like Prada and Louis Vuitton need to enhance their marketing efforts.
During July, La Mer takes the lead in emails with a total of 20 emails, followed by Aurate with 17 emails.
In terms of advertising, Chanel ranks at the top with 137 new ads created and utilized a higher number of ad copies (94) compared to the other brands. Louis Vuitton secured the second position with 119 new ads.
Regarding ad strategy, both Chanel and Louis Vuitton focused on videos this month. Chanel used 64 videos and 37 images, while Louis Vuitton employed 63 videos and 29 images.
During May, Aurate takes the lead in email marketing sending out a total of 26 emails. Following closely behind are La Mer and Fendi, both sending out 17 emails.
Shifting our attention to advertising, Dior and Gucci emerge as the powerhouses of creativity, each creating 123 new ads during the month of May. Furthermore, Dior takes the lead in ad copies with a remarkable total of 80 unique ad copies.
Regarding advertising strategies, both Dior and Gucci placed a strong emphasis on images. Gucci used 64 images and 25 videos, while Dior employed 62 images alongside 49 videos.
During March, Aurate was the brand with the highest number of emails sent, reaching a total of 21 emails, followed by Summersalt with 19 emails. On the other hand, Prada, Dior, and Moncler stand out for the highest number of new ads launched, reaching a total of 60 new ads for each brand. Moncler leads the pack with 48 unique ad copies during the same period. In terms of media strategy, all the three brands have a preference for using images in their ads, with Dior using the highest number of new images with 38 compared to 19 videos.
During April, Summersalt increased its email campaigns, sending 27 emails compared to 19 emails in March. Aurate followed with 24 emails sent in the same period. Summersalt also took the lead in terms of new ads created, with a total of 63 new ads and the highest number of ad copies (42) compared to all the brands in the benchmark. Their ad strategy involved using an almost equal number of images and videos in their new ads, with 31 new videos and 29 new images during April.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Yves Saint Laurent
The luxury industry is home to some of the most renowned brands in the world. These brands offer high-end products that are designed to appeal to the most discerning customers. From fashion to beauty, accessories, and home goods. Luxury brands aim to provide their customers with a premium experience that exudes elegance, exclusivity, and sophistication. Marketing challenges for these brands may include conveying the value and uniqueness of their products, creating an emotional connection with their customers, and maintaining their reputation for exclusivity while still attracting new customers. Indulge in the world of luxury and analyze how these brands promote their redefined sophistication and style.