Email Marketing Summary: In the Bikes & Bicycles industry, Aventon shines as a leader in email marketing, sending a significant number of emails with good email scoring. Trek Bikes and Rad Power Bikes also perform well, although their email scoring needs improvement. On the other hand, brands like VanMoof, Solé Bicycles, and The Pro's Closet lag behind, with minimal or no emails sent and poor email performance.
Email Deliverability Summary: Ampler Bikes stands out in email deliverability, maintaining a good average spam score and email size optimization. Conversely, The Pro's Closet struggles with a high spam score and poor email size optimization.
Ads Performance Summary: Ride1UP leads in advertising performance, with the highest number of new ads detected and a variety of unique ad copies. Ampler Bikes and Magicycle Bike also perform well in advertising. In contrast, brands like Priority Bicycles, The Pro's Closet, and VanMoof need to enhance their advertising efforts.
Social Ads Diversity Summary: Propella Electric Bikes excels in social ad diversity, particularly in incorporating video assets. Rad Power Bikes and Canyon perform well in social ad diversity. Brands like Trek Bikes and The Pro's Closet have limited social ad diversity and should consider using more video assets in their ads.
In July, Aventon maintains its leadership in emails with 22, closely followed by Rad Power Bikes with 20 emails.
In terms of advertising, Rad Power Bikes takes the lead with 108 new ads created and the highest number of ad copies (58). Ride1UP follows with 51 new ads.
Concerning ad strategy, Rad Power Bikes utilizes an equal number of images and videos (53), while Ride1UP prioritizes images by using 47 images versus only 3 videos.
In August, Aventon and Rad Power Bikes remained at the forefront of emails, sending 19 and 16 emails respectively. A significant portion of Rad Power Bikes' emails, 62%, were promotional.
Shifting to advertising, Ride1UP took the lead with 59 new ads crafted, while Ribble Cycles secured the second spot with 54 new ads.
Regarding their advertising approach, both Ride1UP and Ribble Cycles placed a higher emphasis on utilizing images in their ads. Ride1UP incorporated 55 images and just 1 video, whereas Ribble Cycles employed 46 images compared to 8 videos.
Email Marketing Summary: Rad Power Bikes and Aventon emerge as leaders in the Bikes & Bicycles industry, executing effective email marketing. Both brands maintain a good balance, sending a moderate number of emails with strong overall performance. However, Magicycle Bike faces challenges with a high percentage of promotions and an average email scoring, indicating room for improvement. Trek Bikes showcases a significant promotional focus but maintains a good email scoring.
Email Deliverability Summary: Rad Power Bikes exhibits superior email deliverability, optimizing email size and achieving a low spam score. In contrast, The Pro's Closet struggles, with a high spam score and poor email size optimization. Priority Bicycles performs well, ensuring good email deliverability. Ampler Bikes, despite a low spam score, faces issues in optimizing email size, impacting its deliverability.
Ads Performance Summary:Rad Power Bikes and Aventon lead in advertising, with a high number of ads published and strong unique copy performance. Canyon also performs well in ad velocity and copy diversity. Ride1UP, while active in ad creation, faces challenges in unique copy performance. Brands like Solé Bicycles and VanMoof lag in ad velocity, impacting their visibility.
In conclusion, Rad Power Bikes and Aventon dominate in email marketing and advertising for Bikes & Bicycles. The Pro's Closet struggles in both email marketing and deliverability. Brands like Priority Bicycles and Canyon show promise but need to refine their strategies.
During the month of June, Aventon and The Pro's Closet maintained their positions as the leaders in emails, with Aventon sending 19 emails and The Pro's Closet sending 15.
In terms of advertising, Magicycle Bike took the top spot with 81 new ads created, showcasing the highest number of ad copies (51) among all brands of the benchmark this month. Following closely in the second position, Ribble Cycles produced a total of 56 new ads.
When it comes to ad strategy, both Magicycle Bike and Ribble Cycles gave more emphasis to images rather than videos. Magicycle Bike utilized 59 images and 19 videos, while Ribble Cycles employed 51 images and only 3 videos in their advertising campaigns.
During May, Aventon and The Pro's Closet take the lead in email communication, each sending 17 emails. VanMoof stands out in the advertising arena with a remarkable 150 new ads created, closely followed by Rad Power Bikes with 116 new ads. Both VanMoof and Rad Power Bikes place a strong emphasis on images in their ad campaigns. VanMoof combines 117 images with 33 videos, while Rad Power Bikes showcases 76 images and 37 videos.
In March, Trek Bikes sent the highest number of emails with 23, followed by The Pro's Closet with 17.
VanMoof launched the highest number of new ads with 60, and also used the most ad copies. Propella Electric Bikes and Ampler Bikes both created 30 new ads.
When it comes to media usage in new ads, VanMoof and Ampler Bikes favored images over videos. VanMoof used 42 images and 18 videos, while Ampler Bikes used 27 images and 3 videos. On the other hand, Propella Electric Bikes focused more on videos, using 22 videos and only 6 images in their new ads.
In April, Trek Bikes retained its lead in email marketing with 19 emails sent, compared to 23 in March, followed by The Pro's Closet with 17 emails sent.
Rad Power Bikes took the lead in creating ads with 60 new ads launched during April, followed by Propella Electric Bikes with 54 new ads and the highest number of ad copies used, totaling 42 ad copies during the same month.
When it comes to ad strategy, Propella Electric Bikes continued to focus on videos in April, with 39 new videos and 13 new images. On the other hand, Rad Power Bikes used almost an equal number of images and videos, with 24 new images and 28 new videos.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Bikes & Bicycles
Bike and bicycle brands offer a range of models for different riding needs and styles, from electric bikes to road bikes and more. The marketing challenges for these brands can include showcasing the features and benefits of their bikes, targeting the right audience through effective advertising and branding as well as competing with established brands and a growing demand for sustainable transportation. Unleash your adventurous spirit with these brands, and discover how they promote and overcome their promotional obstacles.