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Email Marketing Summary: In the toys industry, American Girl is a leader in email marketing, sending a large number of emails with a good email score, although they have a high percentage of promotions. Funko follows closely, with a good number of emails and a reasonable email score. BigStuffed stands out with the highest email score and a low percentage of promotions. Brands like Lovevery and GAME need to improve their email marketing performance.
Email Deliverability Summary: American Girl is excellent in email deliverability with a good email score and optimized email size. Jiggy Puzzles and WOWCube also perform well in this aspect. Osmo, despite having a good email score, needs to optimize their email size. On the other hand, Lime Tree Kids and Lovevery need to work on reducing their spam scores.
Ads Performance Summary: Lovevery leads the toys industry in advertising, publishing a significant number of ads with a variety of unique copies. Build-A-Bear Workshop and MEL Science are also strong performers in advertising. Brands like Jiggy Puzzles and Osmo are not performing as well in terms of ad velocity and variety.
Social Ads Diversity Summary: Quell has the highest social ads diversity with a significant proportion of videos in their ads. Lovevery also stands out with a high video proportion. However, brands like Jiggy Puzzles and The Works need to diversify their social ads by incorporating more videos.
Email Marketing Summary: American Girl takes the lead in the toys industry with a significant number of emails sent, maintaining good email scoring despite needing improvement in promotions. Funko and Superplastic also perform well, showcasing good email scoring and promotions. BigStuffed and Lime Tree Kids exhibit potential but need enhancements, especially in promotions. Jiggy Puzzles, Lovevery, Nugget, Osmo, GAME, MEL Science, The Works, Quell, Build-A-Bear Workshop, and WOWCube face challenges and require substantial improvements in both email scoring and promotions.
Email Deliverability Summary: Jiggy Puzzles excels in email deliverability, demonstrating a low spam score and optimal email size. American Girl, Nugget, and WOWCube also perform well, maintaining a good balance between spam score and email size. Osmo, GAME, Quell, Lime Tree Kids, Lovevery, and Funko need enhancements, particularly in spam score and email size. The Works, BigStuffed, MEL Science, and Superplastic lag behind, requiring significant improvements in both aspects to enhance deliverability.
Ads Performance Summary: Lovevery leads in ads performance with a high number of new ads, good ad velocity, and diverse copies. Build-A-Bear Workshop and BigStuffed also demonstrate strong ads performance with a balanced approach to ad velocity and unique copies. American Girl, Superplastic, Quell, MEL Science, The Works, Funko, GAME, Nugget, and Lime Tree Kids show potential but need enhancements in both ad velocity and diversity. Jiggy Puzzles, Osmo, and WOWCube face challenges, requiring improvements in both ad velocity and diversity.
Email Marketing Summary:In the Toys industry, American Girl sends the most emails on average (20) but with a fair email score. Funko and GAME also send a good number of emails with higher email scores. Brands like MEL Science and The Works need to improve their email marketing strategies.
Email Deliverability Summary:Jiggy Puzzles leads in email deliverability with a good spam score and email size. American Girl and Nugget also perform well in this aspect. However, WOWCube and Lovevery need to work on their email deliverability.
Ads Performance Summary:MEL Science is the most active in advertising with 83 new ads and a good variety of unique copies. Lovevery and Build-A-Bear Workshop also perform well in ads. Brands like Osmo and Lime Tree Kids lag in ad performance.
Social Ads Diversity Summary:Lovevery stands out in social ad diversity with a high proportion of videos. Quell and MEL Science also excel in this aspect. However, brands like Jiggy Puzzles and WOWCube need to diversify their social ads with more videos.
In summary, American Girl, Funko, and GAME are sending a good number of emails, but they need to improve email quality. Jiggy Puzzles excels in email deliverability. MEL Science leads in advertising, while Lovevery is strong in social ad diversity. Brands like Osmo and Lime Tree Kids need to work on their email marketing and ad strategies to compete effectively in the Toys industry.
In July, American Girl and Funko retained their email leadership, sending 21 and 19 emails respectively.
In terms of advertising, MEL Science maintained its top position with 88 new ads created. Build-A-Bear Workshop followed in second place with 70 new ads and the highest number of ad copies (60).
Regarding ad strategy, MEL Science prioritized videos, while Build-A-Bear Workshop exclusively used images this month. MEL Science featured 60 videos compared to 28 images, while Build-A-Bear Workshop utilized only 55 images.
In the month of June, American Girl maintained its position as the frontrunner in email communications, sending a total of 26 emails. Following behind is Funko, with 15 emails.
Shifting our focus to advertising efforts, MEL Science emerged as the leader, creating 103 new ads. Lovevery secured the second position by creating 95 new ads, incorporating the highest number of ad copies (81) compared to all the other brands of the benchmark.
Turning our attention to the ad media utilized, both MEL Science and Lovevery showcased a preference for videos over images. MEL Science employed 62 videos alongside 41 images, while Lovevery utilized 76 videos and 17 images.
In May, American Girl emerged as the leader with 23 emails, closely trailed by Funko and GAME, each sending 17 emails. Lovevery dominated the ads landscape, creating 138 new ads and utilizing 116 unique ad copies. MEL Science showcased a strong presence as well, with 116 new ads but featuring just 25 unique ad copies. Both Lovevery and MEL Science demonstrated a focus on videos in their ad strategies, with Lovevery utilizing 129 videos vs. 8 images and MEL Science featuring 91 videos vs. 22 images.
April's top email sender was Build-A-Bear Workshop with 33 emails, followed by American Girl with 19 emails. Funko took the lead in advertising with 44 new ads created, followed by Lovevery and Build-A-Bear Workshop, both with 30 new ads.
Funko and Build-A-Bear Workshop leaned more toward images in their ad strategies, with Funko using 42 images vs. 2 videos, and Build-A-Bear Workshop using 26 images. On the other hand, Lovevery focused on videos with 28 videos vs. 2 images.
In March, Build-A-Bear Workshop sent the highest number of emails with 34 emails, followed by American Girl with 23 emails.
MEL Science created the highest number of new ads with 60 new ads during this period, followed by Lovevery with 50 new ads. Lovevery also stands out with 46 ad copies as the top brand in terms of the number of unique ad copies used in its new ads.
In terms of their preference for images vs. videos in their new ads, Lovevery is more oriented towards using images this month with a percentage of 86%. MEL Science, on the other hand, has an almost equal percentage for images and videos, with a slight preference for images at 54%. BigSTuffed is also more oriented towards using images in their ads, with a percentage of 71% for images.