Email Marketing Summary: Warby Parker stands out as the leading brand in the eyewear industry for email marketing, combining a high volume of emails with excellent scoring. Pair Eyewear and KREWE also perform well, but they need to address promotional content in their emails. Lagging behind are brands like Zenni Optical and Goggles4u, which struggle with both volume and performance.
Email Deliverability Summary: Shwood takes the lead in email deliverability with an exceptional spam score and optimized email size. Pair Eyewear follows closely, though they need improvement in email size. Conversely, Clearly faces challenges with deliverability, with a high spam score and suboptimal email size. Other brands like Lexxola and Goggles4u need significant improvements in both aspects.
Ads Performance Summary: KREWE and Warby Parker lead the eyewear industry in advertising, publishing the most ads with diverse copies. Zenni Optical also performs well in this regard. Lagging behind are brands like Goggles4u and Garrett Leight, requiring a significant boost in their advertising efforts.
Email Marketing Summary: Goggles4u emerges as the leader in the Eyewear industry for email marketing, boasting a commendable volume with good email scoring. Warby Parker and KREWE follow closely, with Warby Parker excelling in email scoring but needing improvement in promotions. KREWE, while strong overall, lacks in promotions. Pair Eyewear and eyebobs perform well but need to enhance promotions. Caddis shows promise but has room for improvement. Vint & York struggles with promotions, while Zenni Optical faces challenges in both email scoring and promotions. Randolph, Clearly, Garrett Leight, Zeelool, Shwood, and Jimmy Fairly lag behind, needing significant improvements in various aspects of email marketing.
Email Deliverability Summary: Pair Eyewear leads in email deliverability, combining a good spam score with optimal email size. KREWE shows promise but needs improvement in email size. Goggles4u, despite a good spam score, needs to address email size. Caddis faces challenges in deliverability due to a missing spam score, requiring attention. Lexxola and eyebobs exhibit fair performance with potential for enhancement. Clearly, Warby Parker, and Randolph require strategic improvements in both spam score and email size. Zenni Optical and Shwood need significant improvements in multiple aspects for better deliverability, while Garrett Leight struggles with both aspects.
Ads Performance Summary: Zeelool dominates the Eyewear industry in ads performance, showcasing a high number of new ads and diverse copies. Jimmy Fairly closely follows, displaying both velocity and diversity. Warby Parker, Pair Eyewear, and KREWE maintain strong ad performances, combining both velocity and unique copies. Vint & York, Zenni Optical, Shwood, eyebobs, and Caddis exhibit potential but need improvements, particularly in ad velocity.
In May, Eyebobs maintained its lead with 48 emails, while Goggles4u secured the second position with 30 promotional emails.
In terms of ads, Jimmy Fairly emerged as the leader with 143 new ads created, closely followed by Zeelool with 115 new ads and the highest number of ad copies (84).
When it comes to ad strategy, Jimmy Fairly adopted a balanced approach by utilizing 72 images and 71 videos. On the other hand, Zeelool showed a preference for images over videos, using 58 images and 41 videos.
Email Marketing Summary: In the eyewear industry, Zeelool and Goggles4u are the leaders in email marketing, both sending a high number of emails and achieving good email scoring. Warby Parker also performs well in email scoring. Brands like Vint & York and Zenni Optical need to improve their email marketing efforts to compete effectively.
Email Deliverability Summary: Shwood stands out in email deliverability with a good average spam score and optimized email size. Pair Eyewear and KREWE also perform well in email deliverability. Brands like Clearly and Jimmy Fairly - EN need to enhance their email deliverability.
Ads Performance Summary: Zeelool leads in advertising with the highest number of new ads detected and a variety of unique copies. Warby Parker and Zenni Optical also perform well in ads. Brands like Clearly and Randolph USA lag behind in ad performance.
Social Ads Diversity Summary: Pair Eyewear excels in social ad diversity with a high proportion of videos. Vint & York and Zenni Optical also perform well in this aspect. Brands like Clearly and Garrett Leight need to diversify their social ads with more videos.
In summary, Zeelool and Goggles4u lead in email marketing, while Shwood excels in email deliverability. Zeelool is the leader in advertising, and Pair Eyewear stands out in social ad diversity. Brands like Clearly and Jimmy Fairly - EN need to improve their email deliverability and ad performance to compete effectively in the eyewear industry.
In July, Googgles4u is again leading with 32 emails, of which 96% were promotional. Zeelool followed closely with 29 emails, and only 20% of them were promotional.
Turning to advertisements, Zeelool once again claimed the top spot, creating 133 new ads and producing the highest number of ad copies (87). Zenni Optical secured the second position with 128 new ads.
Regarding ad strategy, both Zeelool and Zenni Optical gave priority to images this month. Zeelool used 82 images alongside 28 videos, while Zenni Optical employed 70 images in contrast to 50 videos.
During the month of June, Eyebobs and Goggles4u continued to showcase their leadership in email communications, with Goggles4u taking the lead by sending 30 emails, surpassing Eyebobs' 28 emails. Notably, all of Goggles4u's emails remained promotional, aligning with their previous month's approach.
Shifting our focus to advertising, Zeelool and Jimmy Fairly emerged as the prominent leaders. Zeelool demonstrated their dominance by creating 102 new ads, surpassing Jimmy Fairly's 99 new ads this month. Moreover, Zeelool stood out by employing the highest number of ad copies (65) compared to other brands of the benchmark.
In terms of ad strategy, Jimmy Fairly and Zeelool adopted similar approaches for their ad media this month. Jimmy Fairly continued their balanced strategy by utilizing 49 images and 50 videos. Conversely, Zeelool showcased a preference for images over videos, incorporating 56 images alongside 20 videos.
In April, eyebobs maintained its lead with 52 emails sent, followed by Goggles4u with 30 promotional emails.
When it comes to adverising, Zenni Optical claimed the top spot with 58 new ads during April, closely followed by Jimmy Fairly with 56 new ads.
Both Zenni Optical and Jimmy Fairly prioritized the use of images over videos. Jimmy Fairly utilized 44 images and 11 videos, while Zenni Optical showcased 33 images alongside their videos.
During the month of March, eyebobs sent 51 emails, while Goggles4u sent 30 emails. In terms of creating new ads, Caddis was the leader with 37 new ads, followed by KREWE with 33 new ads and 18 unique ad copies. When it comes to the use of videos in ads, Pair Eyewear used videos in all of their ad content during this period, while KREWE used videos in 55% of their new ads.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Eyewear brands offer a range of stylish and functional glasses for people of all ages. With so many options available, each brand has some marketing hurdles to stand out in the market such as promoting the quality and durability of their products as well as responding perfectly to some customers' exigence in styles and functionalities. Let's take a closer look at how these brands differentiate themselves and appeal to their target audiences.