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Email Marketing Overview: In the realm of cosmetics, Clinique and Bobbi Brown dominate, showcasing robust email strategies. Clinique, with an impressive 76 emails on average, maintains a good balance between quantity and quality. Bobbi Brown closely follows, demonstrating a strong performance with 53 emails. ColourPop emerges as a strong contender, excelling in both email frequency and scoring. However, MAC Cosmetics struggles, facing challenges in both email scoring and frequency. It's imperative for brands to align email strategies with best practices for optimal engagement and performance.
Email Deliverability Insights: Cocunat shines in deliverability, securing an excellent spam score and well-optimized email size. Conversely, Kylie Cosmetics grapples with high spam scores and large email sizes, posing a potential challenge in reaching customer inboxes. Freshly Cosmetics strikes a balance, excelling in both spam scores and email size optimization. Smashbox faces hurdles with a considerably large email size. To maximize impact, brands should refine their email sizes and spam scores for seamless and effective content delivery.
Ads Performance: Freshly Cosmetics leads in advertising prowess, with 76 new ads, showcasing both diversity and frequency. Clinique and Tarte closely follow, maintaining a good balance between the number of ads and their uniqueness. Hero Cosmetics struggles with both diversity and frequency, indicating room for improvement. In the fiercely competitive cosmetics market, a dynamic advertising strategy, blending uniqueness with consistent frequency, is vital for sustained brand visibility and engagement.
Email Marketing Summary: Clinique and Bobbi Brown are leading the cosmetics industry in email marketing with the highest email sending frequency, although they should reduce promotions to balance their approach. ColourPop is also strong, sending a reasonable number of emails with excellent email scoring and promotions. MAËLYS Cosmetics and IT Cosmetics perform well in email marketing with high email scores and promotions. Brands like Smashbox, BOOM by Cindy Joseph, Benefit Cosmetics, MAC Cosmetics, Cocunat, Freshly Cosmetics, Tarte, and Hero Cosmetics need to work on improving their email marketing strategies.
Email Deliverability Summary: Cocunat excels in email deliverability with a low spam score and email size. Tarte also demonstrates good email size and spam score. Clinique and Bobbi Brown show mixed results in email size and spam scores. Hero Cosmetics and IT Cosmetics have good email sizes and spam scores. Smashbox needs improvement in both areas. MAËLYS Cosmetics, MAC Cosmetics, Freshly Cosmetics, ColourPop, Benefit Cosmetics, and BOOM by Cindy Joseph have various performance levels in email deliverability and should focus on strengthening their strategies. Kylie Cosmetics and Mented Cosmetics need significant enhancements in email deliverability.
Ads Performance Summary: Cocunat is the leader in advertising performance, detected with the highest number of new ads and showing a reasonable level of unique copy diversity. Freshly Cosmetics is also strong in advertising, with a high number of new ads and diverse copies. MAËLYS Cosmetics performs well in new ads but needs to work on unique copy diversity. Tarte, Clinique, and Kylie Cosmetics have a good balance between new ads and unique copies. Hero Cosmetics, IT Cosmetics, Smashbox, Bobbi Brown, and BOOM by Cindy Joseph need improvements in advertising performance. Benefit Cosmetics lags in advertising, lacking both new ads and unique copy diversity.
Email Marketing Summary: Clinique and Bobbi Brown lead the cosmetics industry in email marketing with good email scores. ColourPop also performs well with a high email score and a balanced promotion percentage. On the other hand, brands like Kylie Cosmetics and Hero Cosmetics need to improve their email marketing efforts.
Email Deliverability Summary: Cocunat excels in email deliverability with a very good spam score and optimized email size. Tarte and MAËLYS Cosmetics also perform well in email deliverability. MAC Cosmetics needs to improve its email deliverability.
Ads Performance Summary: Freshly Cosmetics dominates in advertising, with the highest number of new ads detected and a good unique copy performance. MAËLYS Cosmetics and Cocunat also perform well in advertising. Brands like Smashbox and Mented Cosmetics have minimal advertising presence.
In summary, Clinique and Bobbi Brown lead in email marketing, Cocunat excels in email deliverability, and Freshly Cosmetics dominates in advertising within the cosmetics industry. However, some brands like Kylie Cosmetics and Hero Cosmetics need to enhance their marketing efforts.
In August, Clinique and Bobbi Brown led in emails, sending 67 and 48 promotional emails respectively.
Regarding advertising, Cocunat held the top position with 140 new ads created, and ColourPop followed with 112 new ads.
In terms of ad strategy, Cocunat focused more on videos compared to images, whereas ColourPop emphasized images over videos. Cocunat used 130 videos and only 10 images, while ColourPop utilized 90 images and 20 videos.
During July, Clinique and Bobbi Brown continue to take the lead in emails. Clinique sent 56 promotional emails, while Bobbi Brown sent 46 promotional emails.
As for advertising, Cocunat leads again with 138 new ads created, and MAELYS Cosmetics follows in the second position with 118 new ads.
Regarding ad strategy, both Cocunat and MAELYS Cosmetics prioritized videos. Cocunat used 130 videos and only 8 images, while MAELYS Cosmetics used 83 videos and 35 images.
During June, Clinique emerged again as the leader in emails with 67 emails sent, followed by Bobbi Brown with 46 emails during the same month. All the emails sent by Clinique and Bobbi Brown this month are promotional.
Shifting to advertising, Cocunat took the lead with 123 new ads created, while MAELYS Cosmetics secured the second position with 108 new ads.
Regarding their ad strategies, both Cocunat and MAELYS Cosmetics prioritized videos over images. Cocunat utilized 114 videos compared to just 9 images, while MAELYS Cosmetics incorporated 104 videos and only 4 images in their ad campaigns.
In the month of May, Clinique - EN and Bobbi Brown once again took the lead in email marketing, sending a remarkable number of promotional emails. Clinique - EN sent a total of 58 emails, closely followed by Bobbi Brown with 49 emails during this period.
Shifting our focus to ad creation, BOOM by Cindy Joseph claimed the top position by producing 97 new ads, incorporating the highest number of unique ad copies with 58 variations. Freshly Cosmetics secured the second position with 83 new ads.
When it comes to ad strategy, BOOM by Cindy Joseph demonstrated a preference for videos in their May ads, utilizing 53 videos alongside 44 images. On the other hand, Freshly Cosmetics solely focused on videos, unleashing a total of 76 videos.
In April, Clinique - EN and Bobbi Brown took the lead in the number of promotional emails sent, with 68 and 53 emails respectively. Freshly Cosmetics and MAELYS Cosmetics were the top brands in terms of new ads created with 60 and 59 new ads respectively. Freshly Cosmetics and MAELYS Cosmetics focused their ad strategies on video content, with 100% of their new media featuring videos and no new images.
Compared to March, Clinique - EN decreased their promotional emails by 1, while Bobbi Brown increased theirs by 4. Freshly Cosmetics maintained their lead in the number of new ads created, but changed their ad strategy to focus exclusively on videos.
In March, Clinique - EN sent 69 promotional emails, followed by Bobbi Brown with 49 promotional emails. Freshly Cosmetics took the lead in the number of new ads created with 60 new ads launched, primarily focused on video content with 98% of their new media featuring videos. BOOM by Cindy Joseph came in second with 47 new ads, with a preference for video content at 70% and the remainder for images. Stay up-to-date with Clinique - EN, Bobbi Brown, Freshly Cosmetics, and BOOM by Cindy Joseph's latest promotions and advertising strategies.