Email Marketing Overview: The Yoga industry has seen a 36.54% surge in average weekly emails sent, averaging 14.2. Born Living Yoga takes the lead with 70 ads, showcasing an impressive diversity of assets, blending images and videos effectively. In contrast, Alo Yoga lags with zero new ads detected, missing out on a crucial avenue for customer engagement.
Email Deliverability Insights: Vuori, though strong in ads, needs improvement in email deliverability, with a spam score nudging toward 0.1. Born Living Yoga, boasting good deliverability, faces challenges with large email sizes. Lululemon exhibits an exceptional spam score but needs to optimize email sizes for broader reach.
Ads Performance: Advertising has increased by 13.1% on average, reaching 47.5. Fabletics emerges as a leader with 85 new ads and a balanced mix of images and videos. However, Beyond Yoga struggles both in email and advertising dynamics, signaling a need for a holistic marketing strategy. In social ad diversity, Yoga Strong and Prana stand out, employing a variety of visuals for effective engagement.
In summary, Fabletics dominates in advertising dynamics, while Born Living Yoga excels in email engagement. Vuori and Alo Yoga need to balance their strategies for a comprehensive approach. This executive summary provides actionable insights for the board to strategically position their brand in the competitive Yoga market.
Email Marketing Summary: Beyond Yoga and Vuori are leading the Yoga industry in email marketing. Beyond Yoga excels with a good number of emails sent and an above-average email score. In contrast, Vuori sends a comparable number of emails but has a lower email score. Prana and Lululemon also perform well in email marketing with good email scores, while Recess Activewear and Born Living Yoga need improvement due to a fair email score.
Email Deliverability Summary: Recess Activewear leads in email deliverability with a low average spam score and optimized email size. Born Living Yoga performs fairly in this aspect. However, brands like Vuori and Lululemon need to enhance their email deliverability due to suboptimal spam scores and email sizes.
Ads Performance Summary: Beyond Yoga and Born Living Yoga stand out in advertising, with the highest number of ads published and a wide variety of unique ad copies. Fabletics also performs well in this area. In contrast, Mirror and Alo Yoga have not engaged in advertising.
Social Ads Diversity Summary: Born Living Yoga showcases excellent diversity in social ads, with a balanced proportion of images and videos. Beyond Yoga also demonstrates good diversity in social ads. However, brands like Recess Activewear and Lululemon lag in this aspect, primarily utilizing images in their social ads.
In June, Vuori takes the lead in emails (32), closely followed by Alo Yoga (29).
When it comes to advertising, Fabletics claims the top spot with 99 new ads created, while Vuori secures the second position with 85 new ads.
In terms of ad approach, both Fabletics and Vuori favored images over videos. Fabletics utilized 63 images compared to 35 videos, while Vuori relied on 75 images with only 9 videos in their advertising efforts.
In July, Beyond Yoga led in emails with 22, followed by Lululemon and Vuori with 19 emails each.
Turning to advertising, Vuori took the lead with 91 new ads created this month. Lululemon secured the second position with 90 new ads and the highest number of ad copies (53).
In terms of ad strategy, both Vuori and Lululemon favored images over videos. Vuori utilized 85 images and 6 videos, while Lululemon employed 81 images and 9 videos.
In August, Beyond Yoga maintained its lead in email volume, sending 23 emails, while Vuori followed with 17.
Shifting to advertising, Vuori continued to lead with 146 new ads, while Fabletics secured the second position with 90 new ads.
Regarding ad strategy, both Vuori and Fabletics favored images over videos. Vuori used 98 images and 48 videos, while Fabletics employed 50 images and 40 videos in their ad campaigns.
Email Marketing Summary: Lululemon dominates the Yoga industry in email marketing, excelling in both quantity and quality. Beyond Yoga and Vuori follow, with Beyond Yoga showing strength in promotions but needing improvement in email scoring. Vuori, however, lags in promotions. Prana and Alo Yoga fall into a fair category, with Alo Yoga excelling in email scoring but struggling in promotions. Born Living Yoga, Recess Activewear, and Mirror face challenges, needing substantial improvements in both email scoring and promotions. Fabletics lags behind with no emails sent.
Email Deliverability Summary: Lululemon secures the top spot in email deliverability, displaying exceptional spam score and email size optimization. Recess Activewear performs well in deliverability despite poor email scoring and promotions. Born Living Yoga and Vuori struggle, requiring substantial enhancements in both spam score and email size optimization. Fabletics lacks data for evaluation. Alo Yoga excels in spam score but faces challenges in email size optimization.
Ads Performance Summary: Beyond Yoga leads in ads performance, showcasing high ad velocity and a diverse range of copies. Fabletics and Lululemon also perform well, displaying a good balance of ad velocity and unique copies. Vuori and Born Living Yoga show promise but need improvements in both ad velocity and diversity. Prana, Recess Activewear, and Yoga Strong face challenges, requiring enhancements in both ad velocity and diversity.
In conclusion, Lululemon dominates in both email marketing and deliverability, securing a strong position in the Yoga industry. Beyond Yoga leads in ads performance, closely followed by Fabletics and Lululemon. Vuori and Born Living Yoga show promise but need improvements, while Prana, Recess Activewear, Yoga Strong, Alo Yoga, and Mirror lag behind in various aspects, requiring substantial enhancements to compete effectively.
In May, Vuori and Yoga brands took the lead, each sending 28 emails. Beyond Yoga followed closely with 24 emails, the majority of which were promotional (92%). Fabletics dominated the ad space with 125 new ads, trailed by Vuori with 115 ads and the highest number of ad copies among all the Yoga brands of the benchmark. Both Fabletics and Vuori focused on images, with Fabletics showcasing 97 images and 25 videos, and Vuori featuring 94 images and 21 videos.
In April, Vuori maintained its lead in the number of emails sent with 29 emails, closely followed by Lululemon with 27 emails. Vuori also took the lead in the number of new ads created with 60 new ads and the highest number of ad copies used. In terms of ad strategy, Vuori focused more on using images with 44 new images compared to 16 new videos. Opting for more image-based ads can help to attract more customers through visual appeal.
In March, Vuori, Prana, Beyond Yoga, and Alo Yoga all sent a close number of emails with 25, 22, 20, and 20, respectively.
When it comes to new ads, Lululemon was very active with 246 new ads created during this period, followed by Vuori and Beyond Yoga with 59 and 39, respectively. Lululemon also stands out in terms of unique ad copies used with 63 unique copies.
During this month, Lululemon's advertising strategy was primarily focused on using images instead of videos, with a percentage of 96% for images. Beyond Yoga and Vuori also used more images than videos in their ads, with 92% and 73% for images, respectively.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
These brands offer a range of clothing styles and materials to fit various yoga practices and body types. They also promote sustainability, comfort, and versatility to attract more yogis. Yoga-related brands may face difficulties in promoting the comfort and functionality of their products and appealing to clients' desire for mindfulness and wellness. Let's delve into these yoga brands and discover their distinct marketing approaches and shared strategies.