Discover here all the benchmarks related to the
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
You'll find all the information you're looking for for any specific month.
Email Marketing Overview: The outdoor industry witnessed a notable 47.75% increase in average weekly emails, reaching 15.07. RTIC Outdoors shines, sending 34 emails weekly, strategically engaging customers. On the flip side, Solo Stove, despite its prowess in ads, lags, sending zero emails.
Email Deliverability Insights: RTIC Outdoors maintains leadership with stellar email scores (62.88%) and deliverability. In contrast, Rumpl, while strong in emails, grapples with large email sizes, affecting deliverability. YETI, though excelling in emails, faces challenges with large email sizes and needs optimization.
Ads Performance: Ads surged by 27.43% on average, with brands publishing 39.67 weekly. YETI leads with 118 new ads and a versatile mix of images and videos. Veloretti excels in ads but struggles with diversity, using repetitive copies. Snowpeak falters both in emails and ads, indicating the need for a comprehensive marketing strategy.
Email Marketing Summary: In the Outdoor industry, RTIC Outdoors leads in email marketing with a significant number of emails sent, albeit with a fair email scoring. Rumpl follows closely with a high email score, while Solo Stove and Outdoor Voices also perform well in this aspect. However, Snowpeak lags behind due to a low email score.
Email Deliverability Summary: Atmosphere and RTIC Outdoors excel in email deliverability with good average spam scores and optimized email sizes. However, brands like Sportsman's Guide and Snowpeak face challenges in email deliverability, with suboptimal email sizes and high spam scores.
Ads Performance Summary: In advertising, Solo Stove is the standout performer, with a high number of ads published and a variety of unique ad copies. Rumpl and YETI also perform well in advertising. Brands like Sportsman's Guide and Snowpeak are less active in ad publication, resulting in lower scores in this area.
Social Ads Diversity Summary: RTIC Outdoors leads in social ad diversity, with a significant proportion of images in their ads. YETI, Veloretti, and Hydro Flask also perform well in this aspect. In contrast, brands like Sportsman's Guide and Thesus Outdoors have limited social ad diversity due to a lack of video content in their ads.
Email Marketing Summary: RTIC Outdoors leads the Outdoor industry with consistent email performance, maintaining a good balance between quantity and quality. Outdoor Voices follows closely, excelling in both email scoring and promotions. Solo Stove and Rumpl show promise but need slight improvements in promotions. Snowpeak, Atmosphere, and ORCA Coolers are struggling with fair email practices, with ORCA Coolers also lacking promotions. Hydro Flask, Veloretti, and Cowboy - EN face challenges, needing enhancements in both email scoring and promotions.
Email Deliverability Summary: Snowpeak struggles with email deliverability, facing challenges in both spam score and email size optimization. ORCA Coolers and Sportsman's Guide need substantial improvements in both aspects. Atmosphere, Roofnest, and Thesus Outdoors require attention in spam score optimization. RTIC Outdoors, Solo Stove, and Cowboy - EN perform well in email deliverability, showcasing good spam scores and effective email size optimization.
Ads Performance Summary: Rumpl dominates the Outdoor industry in ads performance, displaying high ad velocity and diverse copies. Solo Stove and YETI also perform well, showcasing a good balance of ad velocity and unique copies. Veloretti and Outdoor Voices show promise but need improvement in ad diversity. RTIC Outdoors, MODL Outdoors, and Roofnest struggle, requiring enhancements in both ad velocity and diversity.
In conclusion, RTIC Outdoors leads in email marketing, excelling in promotions. Snowpeak faces challenges in both email deliverability and ads performance. Rumpl dominates in ads performance with diverse copies. Solo Stove and Outdoor Voices show promise but need improvements. Cowboy lags behind in both email deliverability and ads performance, requiring substantial enhancements.
In August, RTIC Outdoors and Outdoor Voices were at the forefront of email marketing, sending 30 and 24 emails, respectively.
Shifting to advertising, YETI emerged as the leader with 95 new ads, boasting the highest number of ad copies at 35 this month. RTIC Outdoors secured the second position with 92 new ads.
Concerning ad strategy, YETI leaned more towards images, while RTIC Outdoors prioritized videos over images. YETI employed 65 images versus 30 videos and RTIC Outdoors utilized 73 videos versus 19 images in their ad campaigns.
In July, Sportsman's Guide led in emails with 37, closely followed by RTIC Outdoors with a total of 34 emails.
In terms of advertising, Rumpl took the top spot with 149 new ads created and the highest number of ad copies (41) this month among all the benchmark brands. YETI secured the second position with 88 new ads.
Regarding ad strategy, both Rumpl and YETI used more images. Rumpl employed 124 images compared to 23 videos, while YETI utilized 66 images versus 20 videos.
In June, RTIC Outdoors and Solo Stove emerged as the top brands in email campaigns, with RTIC Outdoors sending 35 emails and Solo Stove following with 20 emails.
Regarding the advertising, YETI took the lead with 86 new ads, while Solo Stove closely trailed behind with 78 new ads. Notably, Solo Stove utilized the highest number of ad copies, employing 41 variations in their ads, surpassing other brands in the benchmark.
In terms of ad strategy, both YETI and Solo Stove prioritized the use of images over videos. YETI incorporated 58 images and 25 videos in their ads, while Solo Stove utilized 56 images and 21 videos.
During May, RTIC Outdoors leads the way with 28 emails sent, followed by Solo Stove with 19 emails. In the advertising realm, Veloretti takes the top spot with an impressive 170 new ads, while Outdoor Voices trails with 112 new ads. Both Veloretti and Outdoor Voices prioritize image-based ad strategies, with Veloretti utilizing 148 images and 17 videos, and Outdoor Voices featuring 96 images and 12 videos in their campaigns.
In terms of the number of emails sent, Sportsman's Guide took again the lead in April with 36 emails followed by RTIC Outdoors with 25 emails. Solo Stove created the highest number of new ads with 83 ads launched, followed by Outdoor Voices and YETI with 60 ads each.
When it comes to ad strategy, Solo Stove used more images than videos in their new ads, with 61 images and 21 videos. On the other hand, YETI and Outdoor Voices used a balanced approach, with YETI using 29 images and 28 videos, and Outdoor Voices using 27 images and 22 videos in their new ads during April.
In terms of email outreach this month, Sport's Guide dominated the fifteen brands of the benchmark with 34 emails sent, while RTIC Outdoors followed closely behind with 26, and Solo Store with 21. YETI and Outdoor Voices, both sent 17 emails. On the other hand, when it came to ad campaigns, RTIC Outdoors sent 60 new ads published. Followed by Rumpl with 55 ads, while YETI, Solo Store, ORCA Coolers, published 49, 44 and 35 new ads respectively.