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Email Marketing Overview : Michael Kors shines as the forerunner in the designer clothing domain, showcasing a balanced email strategy with 20 well-crafted emails and an impressive email score of 62.95%. Ted Baker follows closely, leading in email count with 28 messages, but shows room for improvement in scoring. Dior and Chanel maintain strong positions, excelling in email quality but with varied frequency. Gucci and Balenciaga struggle, sending fewer emails and facing challenges in scoring, indicating the need for strategic adjustments. Notably, Prada and LOEWE exhibit potential, excelling in email quality despite a lower count.
Email Deliverability Insights : Gucci and Balenciaga stand out in email deliverability, optimizing messages for efficient delivery with notably decreased spam scores and appropriate email sizes. LOEWE, although excelling in spam scores, struggles with larger email sizes, presenting a delivery optimization opportunity. Michael Kors, despite robust email marketing, faces challenges in deliverability, necessitating attention to spam scores and email sizes. Hermès, Stella McCartney, and Ted Baker encounter hurdles in both spam scores and email sizes, emphasizing the need for comprehensive optimization strategies.
Ads Performance : Michael Kors dominates the advertising landscape with 113 diverse ads, showcasing an impressive blend of quantity and uniqueness. Prada, LOEWE, and Dolce & Gabbana closely follow, maintaining a good balance in ad quantity and varied content. Ralph Lauren, despite strong emails, lags in ad diversity, signaling a potential area for growth. Gucci, Balenciaga, and Stella McCartney face challenges in advertising, needing to diversify content to sustain consumer interest. In the dynamic designer clothing sector, a robust advertising strategy with diverse content is critical for brand visibility and engagement.
Email Marketing Summary: In the Designer Clothing industry, Dior stands out as a leader in email marketing, with a good number of emails sent and solid email scoring. However, they need to address a slightly high promotions percentage. Michael Kors also performs well with excellent email scoring and minimal promotions. Chanel closely follows, maintaining high-quality emails and low promotions. Ted Baker excels in email scoring but should reduce promotions. Stella McCartney demonstrates strong email practices but should reduce promotions. Brands like Ralph Lauren, Prada, Gucci, Balenciaga, JACQUEMUS, Dolce & Gabbana, Zimmermann, LOEWE, and Hermès need to enhance their email marketing strategies, particularly focusing on email scoring and promotions.
Email Deliverability Summary: Gucci leads in email deliverability with an outstanding spam score and email size. Balenciaga and LOEWE also excel in email deliverability, with low spam scores and good email sizes. Stella McCartney and Ted Baker maintain fair email deliverability with some room for improvement in spam scores and email size. Brands like Dior, Chanel, Dolce & Gabbana, Prada, and Michael Kors maintain good spam scores but need to improve email size. Acne Studios and Zimmermann have a fair spam score and need to work on email size. Ralph Lauren, Hermès, and JACQUEMUS lag behind in email deliverability, primarily due to high spam scores and email size issues.
Ads Performance Summary: Gucci and Michael Kors dominate the advertising performance in the Designer Clothing industry, with the highest number of new ads detected and a wide variety of unique copies. Prada closely follows, excelling in new ads but with room for improvement in unique copies. Dior demonstrates a strong presence with many new ads and unique copies. LOEWE and Dolce & Gabbana exhibit potential in advertising. Other brands like Balenciaga, Stella McCartney, Acne Studios, Zimmermann, Chanel, and JACQUEMUS need to improve their advertising strategies. Ralph Lauren has limited ads detected, indicating a need to enhance its advertising presence.
Email Marketing Summary: Michael Kors stands out in the designer clothing industry for email marketing with a good email score and zero promotions. Ted Baker follows with a good email score but a high promotion percentage. Gucci also performs well in email marketing with both a good email score and no promotions. On the other hand, Prada and Ralph Lauren need to improve their email marketing efforts.
Email Deliverability Summary: Gucci excels in email deliverability with a very good spam score and optimized email size. Michael Kors and Dior also perform well in email deliverability. Brands like Balenciaga and Stella McCartney need to enhance their email deliverability.
Ads Performance Summary: LOEWE leads in advertising within the designer clothing industry with the highest number of new ads detected and a good unique copy performance. Ralph Lauren and Michael Kors also perform well in advertising. However, brands like Stella McCartney and Gucci have minimal advertising presence.
In summary, Michael Kors excels in email marketing, Gucci leads in email deliverability, and LOEWE dominates in advertising within the designer clothing industry. However, some brands like Prada and Stella McCartney need to enhance their marketing efforts.
In August, Ted Baker maintained its lead in emails, sending 19 emails this month, of which 73% are promotional. Michael Kors and Stella McCartney followed closely, each sending 14 emails.
Regarding advertising, Michael Kors took the lead with 142 new ads created, while Dior secured the second position with 138 new ads.
Regarding the media used in the new ads this month, both Michael Kors and Dior emphasized images over videos. Michael Kors used 123 images and 16 videos, while Dior employed 81 images and 49 videos.
During July, Ted Baker continues to maintain its leading position in emails with a total of 19 emails, while Michael Kors follows with 14 emails.
In terms of advertising, Chanel takes the top spot with 137 new ads created and boasts the highest number of ad copies (94). Dior secures the second position with 117 new ads.
Regarding ad strategy in July, Chanel prioritized videos, while Dior preferred more images. Chanel used 64 videos compared to 37 images, whereas Dior employed 66 images and 37 videos.
In June, Ted Baker maintained its position as the leader in emails with 24 emails sent. The second position was shared by Michael Kors, Jacquemus, and Chanel, each sending 14 emails.
In terms of advertising, Prada secured the top position with 167 new ads created, followed by Michael Kors with 131 new ads.
Regarding ad media usage, Prada gave priority to videos over images, utilizing 82 videos and 64 images. On the other hand, Michael Kors focused more on images, using 116 images compared to 15 videos.
During the month of May, Ted Baker continues to dominate the email landscape with a total of 21 emails, securing the leading position. Michael Kors closely follows behind with 16 emails.
Shifting our focus to advertising, Dior and Gucci shine as the frontrunners, each creating 123 new ads during May. Notably, Dior takes the lead in ad copies, showcasing their creativity with a total of 80 unique ad copies.
Delving into their advertising strategies, both Dior and Gucci emphasize the power of images. Dior incorporates 62 images accompanied by 49 videos, while Gucci used 64 images alongside 25 videos.
In April, Ted Baker took again the lead with 20 emails instead of 21 emails sent in March, followed by Stella McCartney with 14 emails. Ted Baker also created the highest number of new ads with 64 new ads in April, while Prada and Dior maintained the same number of new ads launched from March, with 60 new ads created. Ted Baker's ad strategy involved using close numbers of images and videos, with 34 new images and 30 new videos in its new ads.
In March, Ted Baker took the lead with a high number of emails, sending 21 emails, followed by Michael Kors with 15 emails.
Prada and Dior launched the same number of new ads during this month, creating 60 new ads.
The majority of brands in the benchmark have prioritized images over videos in their new ads this month. For instance, Balenciaga utilized images in 98% of its new ads media, compared to only 2% of videos.