Email Marketing Summary: Bark Box takes the lead in the Dogs industry, showcasing a strong email strategy with 6.67 emails on average, maintaining a good performance score of 60.23%. Dope Dog and Dog is Human closely follow, demonstrating solid email practices, although Dope Dog should watch its promotion frequency. Brands like Reggie and Good Trouble Pets lag behind due to low email engagement and scoring.
Email Deliverability Summary: Dope Dog excels in email deliverability, achieving a remarkable spam score of -3.23 and optimizing email size effectively. However, Jinx struggles in this aspect with a higher spam score and suboptimal email size. Good Trouble Pets manages decent deliverability but should optimize email size further. Brands like Dogdrop, Front Of The Pack, and Maev need significant improvements in both spam scores and email size.
Ads Performance Summary: Furbo Dog Camera leads in advertising with a high ad velocity, presenting 86 new ads and diverse content. Bark Box and Just Food For Dogs also perform well, showcasing effective advertising strategies. Reggie and Dog is Human maintain a good balance, while Dandy, Dogdrop, and Good Trouble Pets lack presence in this competitive landscape.
Email Marketing Summary: Dog is Human and Dope Dog lead the dog industry in email marketing. Dog is Human consistently sends well-performing emails with a good score and promotions, showcasing effective engagement. Dope Dog, while sending fewer emails, maintains strong performance with high scoring and promotions. Bark Box, Native Pet, and Jinx show potential but need improvement in scoring and promotions. Brands like The Foggy Dog, Maev, and The Farmer's Dog face challenges with poor scoring and promotions and should focus on enhancing their email marketing strategies. Just Food For Dogs, Reggie, Furbo Dog Camera, Dandy, Front Of The Pack, and Good Trouble Pets are lagging behind and need a significant overhaul in both quantity and quality of emails.
Email Deliverability Summary: Dope Dog excels in email deliverability, combining a good spam score with optimal email size. Dogdrop and Dog is Human also show promising deliverability, focusing on good spam scores and appropriate email sizes. Native Pet, The Foggy Dog, and Bark Box need improvements in both spam scores and email sizes. The Farmer's Dog faces challenges and should enhance both spam scores and email sizes for better deliverability. Just Food For Dogs, Reggie, Furbo Dog Camera, Dandy, Front Of The Pack, and Good Trouble Pets are lagging behind and need a significant overhaul in both spam scores and email sizes.
Ads Performance Summary: Just Food For Dogs, The Farmer's Dog, and Bark Box lead in ads performance, demonstrating high velocity and a diverse range of unique copies. Dope Dog and Dog is Human also maintain commendable ad strategies. Native Pet, Jinx, Good Trouble Pets, and Furbo Dog Camera show potential but need improvements. The Foggy Dog, Maev, Dogdrop, Reggie, Dandy, Front Of The Pack, and Just Food For Dogs are lagging behind and need to enhance their ads strategies for better overall performance.
In June, Dope Dog takes again the lead in emails with a total of 22 emails sent, closely followed by Reggie with 16 emails.
Shifting to new ads created, The Farmer's Dog secures the first position with 76 new ads, while Bark Box comes in second with 68 new ads. Both brands utilized the highest number of ad copies in their new ads, with a total of 36 unique ad copies.
When it comes to ad media, both The Farmer's Dog and Bark Box prioritize videos over images in their new ads this month. The Farmer's Dog employed 43 videos and 28 images, while Bark Box used only 65 videos.
In July, Dope Dog took the lead again in emails with 22 emails, closely followed by Bark Box with 20 emails.
When it comes to advertising, Furbo Dog Camera secured the top position with 91 new ads created, featuring the highest number of ad copies (53) this month. Bark Box, on the other hand, comes in the second position with 63 new ads.
In terms of ad strategy, Furbo Dog Camera prioritized the use of videos (56) over images (30), whereas Bark Box leaned more towards images (54) than videos (3).
In August, Dog is Human and Reggie emerged as the email frontrunners, sending 16 and 15 emails, respectively.
Shifting our focus to advertising, Furbo Dog Camera and The Farmer's Dog held the lead, each generating 75 new ads this month.
Turning to their ad media strategy, both Furbo Dog Camera and The Farmer's Dog leaned towards videos. Furbo Dog Camera utilized 55 videos alongside 15 images, while The Farmer's Dog featured 38 videos compared to 34 images.
Email Marketing Summary: Dog is Human is the leader in the Dogs industry for email marketing. It sends a good number of emails with high email scoring and very few promotions. Dope Dog and Dogdrop also perform well in email marketing with good email scores and reasonable promotion rates. Brands like Just Food For Dogs and Maev need to improve their email marketing strategies.
Email Deliverability Summary: Dope Dog leads in email deliverability with an excellent spam score and optimized email size. Jinx and Good Trouble Pets also perform well in email deliverability with good spam scores and balanced email sizes. Maev needs to work on its email deliverability, with a fair spam score and large email size.
Ads Performance Summary: Bark Box excels in advertising with the highest number of new ads detected and good unique copy performance. Furbo Dog Camera and The Farmer's Dog also perform well in advertising. Brands like Reggie and Dandy need to focus more on their advertising efforts.
In summary, Dog is Human leads in email marketing, while Dope Dog excels in email deliverability. Bark Box dominates advertising, with Furbo Dog Camera and The Farmer's Dog also performing well. Brands like Maev need to improve both email deliverability and advertising efforts.
In May, Dope Dog and Dog is Human maintained their positions from April in terms of emails sent. Dope Dog took the lead with 23 emails, followed by Dog is Human with 18 emails. In the advertising realm, Bark Box emerged as the top brand, creating a total of 69 new ads and utilizing the highest number of ad copies with a total of 33 ad copies. Furbo Dog Camera, which held the lead in April, closely followed with 47 new ads. When it comes to their ad strategies, Bark Box prioritizes images with 51 images and 15 videos, while Furbo Dog Camera favors videos with 26 videos and 15 images.
In March, Dope Dog sent 17 emails, closely followed by Dog is Human with 16 emails.
Furbo Dog Camera launched the highest number of new ads with 60 new ads and utilized the most ad copies with 34 ad copies. Just Food For Dogs came in second with 30 new ads.
Just Food For Dogs prioritizes images over videos in its new ads, using 21 images and only 8 videos. Furbo Dog Camera, on the other hand, is more focused on videos, with 30 new videos and 21 new images used in its new ads.
In April, Dope Dog sent the highest number of emails with a total of 19 emails, followed by Dog is Human with 18 emails sent.
As for ads launched during this period, Furbo Dog Camera takes the lead with 60 new ads, followed by Reggie with 45 new ads. Furbo Dog Camera also has the highest number of unique ad copies used in their ads with 34 unique ad copies. Both brands are using videos and images in their new ads, but Furbo Dog Camera slightly prefers videos with 30 new videos vs. 21 new images. On the other hand, Reggie is focused mainly on videos with 43 new videos vs. only 2 new images in its new ads.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Dog is Human
Discover innovative brands focused on dogs’ well-being, from food to tech accessories. The promotional hurdle of this industry is appealing to dog owners' desire to provide the best care for their furry friends while also standing out in this highly competitive market. Take a closer look at these brands to see how they promote their products that enhance the lives of customers’ canine companions.