Ritual

Supplements Industry Email Marketing Overview: The Supplements industry witnesses a notable surge in email engagement, led by Onnit with a 24.42% increase in emails sent. Onnit showcases commendable email marketing performance, classified as "Good," although improvement is needed in avoiding promotions. Inno Supps follows closely, demonstrating a balance between good email practices and the need for promotional refinement. O Positiv stands out with a robust 69.05% email scoring, emphasizing the effectiveness of their email strategies.

Deliverability Metrics: In the realm of deliverability, Dose and Heights stand out with consistent "Good" ratings. Dose notably achieves a -1.53 average spam score, optimizing email size for efficient delivery. Conversely, beam faces challenges with a consistently high spam score, indicating potential hurdles in reaching subscribers' inboxes. On the other hand, Ritual showcases robust performance in managing spam scores and optimizing email size, contributing to a positive user experience.

Advertising Performance: The advertising landscape sees notable activity from Cuure, Onnit, and Inno Supps, with impressive ad velocities of 121, 116, and 105, respectively. Cuure's diverse ad copies contribute to an impactful social presence. On the downside, Happy Tuesdays lags in both ad velocity and diversity, highlighting an area for potential improvement in expanding their advertising reach and creativity. Cuure's strong performance in social ads further establishes its position as a key player in the industry.

Email Marketing Performance: UMZU leads in email marketing with 28 emails, though its high 100% promotional content affects its scoring. Inno Supps also sent 28 emails, balancing promotions better. Onnit sent 24 emails with a 51.88% score, showing solid performance but lower promotional content. Brands like beam and O Positiv, with 16 emails each, also perform well. However, The Nue Co and Dose, each with 9 emails, have lower scores and limited promotions. Cuure, OLLY, and Care/Of lag behind, sending no emails, affecting their engagement significantly.

Email Deliverability and Spam Scores: Onnit excels with a spam score of -3.79 and a sizable email of 2,501.49 kb. Happy Tuesdays and Inno Supps also show good deliverability with spam scores of -3.03 and -2.15 respectively, indicating effective email strategies. However, UMZU and Dose struggle, with spam scores of 1.62 and 0.73, impacting their deliverability negatively. Brands like O Positiv and beam maintain good spam scores of -2.06 and -2.18, enhancing their engagement. The Nue Co and NutraChamps, despite good spam scores, have less effective email sizes, needing improvement.

Advertising Impact and Diversity: Cuure leads in advertising with 143 new ads and 58 unique copies, showing high engagement. Ritual and O Positiv follow with 117 and 116 new ads respectively, maintaining strong ad diversity. Inno Supps also performs well with 107 new ads and 81 unique copies. Onnit, with 76 ads and 23 unique copies, shows moderate performance. Dose and beam need to improve their ad copy diversity, impacting their reach. Brands like Happy Tuesdays and UMZU lag behind, with minimal ads and unique copies, indicating less advertising activity and engagement.

Email Marketing Performance: Inno Supps leads in email marketing with 30 emails, showcasing good email scoring but requires improvement in promotional variety. Onnit follows closely with 26 emails, demonstrating strong email scoring and a balanced promotional strategy. UMZU presents potential with 25 emails but needs enhancement in email scoring and promotional diversity to solidify its position in the supplements industry. Beam and O Positiv exhibit promising email marketing strategies but require enhancements in email scoring and promotional variety to optimize market competitiveness.

Email Deliverability and Spam Scores: Care/Of excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in the supplements industry. O Positiv demonstrates strong email deliverability with a positive spam score but requires improvements in email size management to optimize email deliverability and competitiveness. Dose exhibits promising email deliverability with a positive spam score but needs strategic adjustments in email size management to enhance competitiveness. Heights leads in email deliverability with a positive spam score and effective email size management, distinguishing itself as a leader in the industry.

Advertising Impact and Diversity: O Positiv leads in advertising impact with 146 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the supplements industry. Cuure closely follows with 120 impactful ads, showcasing a variety of unique copies and strong advertising volume. Heights and Inno Supps present solid advertising strategies, with 97 and 88 impactful ads respectively, emphasizing a balance between volume and diversity in ad content. Dose and Ritual demonstrate promising advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness. Care/Of faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Inno Supps emerges as a leader in email marketing, sending 31 impactful emails with a solid performance score of 50.61%. Onnit follows closely with 27 emails and a performance score of 52.67%, showcasing effective email marketing. O Positiv and Amp Human/Momentous demonstrate competitive performances with good email scores. The Nue Co, Dose, and Happy Tuesdays need strategic adjustments to enhance their email marketing effectiveness. Brands like Ritual, beam, Cuure, and Heights lag behind, requiring focused efforts to compete effectively in the market.

Email Deliverability Insights: O Positiv excels in email deliverability, boasting the best spam score improvement, coupled with smaller email sizes. Dose, Heights, beam, and The Nue Co also demonstrate fair deliverability with varying email sizes. Onnit, Ritual, and Amp Human/Momentous maintain fair deliverability, facing challenges with larger email sizes. Brands like Cuure, Happy Tuesdays, and Olly need significant improvements in both deliverability and spam scores for competitive marketing. HUM Nutrition and Care/Of show no significant presence in email marketing and require attention to establish an impactful strategy.

Ads Performance: Onnit leads the advertising domain with 145 impactful ads and a diverse range of 17 unique copies. Inno Supps closely follows with 120 ads and 110 unique copies, showcasing a robust advertising strategy. Dose, Ritual, and HUM Nutrition maintain strong advertising strategies with a combination of substantial ad volumes and engaging content. Cuure, beam, Amp Human/Momentous, and Olly also demonstrate competitive advertising impact. Heights, O Positiv, and Happy Tuesdays face challenges and need to enhance their advertising strategies for better market impact.

Email Marketing Summary: In the supplements industry, Inno Supps leads in email marketing with a high number of emails sent and good email scoring. Onnit follows closely, despite its lower email scoring, with substantial email activity. O Positiv and The Nue Co also maintain strong email marketing performance. However, brands like Care/Of, Dose, Amp Human / Momentous, and beam fall short in both email volume and scoring, and need to improve their email marketing strategies.

Email Deliverability Summary: Standard Dose lacks email data for analysis. Care/Of demonstrates good email deliverability, despite a lower spam score, but needs to optimize email size. O Positiv excels in email deliverability with a strong spam score and optimized email size. On the other hand, Dose, Heights, and beam have work to do in terms of email size optimization and spam scores for improved email delivery.

Ads Performance Summary: Cuure takes the lead in advertising performance with a high number of new ads detected and an impressive range of unique ad copies. Inno Supps closely follows with robust advertising performance. Onnit and Ritual also perform well in this category. Brands such as Standard Dose, Care/Of, and Happy Tuesdays need to enhance their advertising strategies.

Social Ads Diversity Summary: Ritual leads in social ad diversity with a high proportion of video assets. Cuure, Inno Supps, and Onnit also demonstrate strong diversity in their social ads. Brands like Standard Dose, Care/Of, O Positiv, Dose, and Heights need to diversify their social ad assets, particularly with video content. Happy Tuesdays and Amp Human / Momentous lag behind in this aspect.

During August, Inno Supps and Onnit maintained their lead in emails, with Inno Supps sending 31 messages and Onnit sending 27.

When it comes to advertising, Ritual continues to dominate, introducing 83 new ads, while OLLY secured the second spot with 67 new ads.

Regarding their advertising approach this month, both Ritual and OLLY favored videos over images in their new ads. Ritual utilized 66 videos compared to 17 images, and OLLY used 35 videos alongside 30 images.

In July, Inno Supps and Onnit continue to lead in emails, sending 30 and 27 respectively this month.

In terms of advertising, Ritual takes the top spot with 91 new ads created, while Heights followed with 67 new ads.

Regarding ad strategy, Ritual prioritized videos, using 87 videos vs. only 4 images, while Heights employs more images with 40 images vs. 27 videos.

Email Marketing Summary: Inno Supps stands out in the supplements industry with the highest number of emails sent and a good email performance. Onnit follows closely, showcasing a strong email strategy. However, Cuure and Standard Dose need improvement, displaying poor email performance and a high percentage of promotions.

Email Deliverability Summary: Heights excels in email deliverability with an outstanding spam score and optimized email size. Inno Supps and Care/Of also perform well in this aspect. Conversely, brands like Onnit and Ritual need to enhance their email optimization to improve deliverability.

Ads Performance Summary: Heights dominates the advertising arena within the supplements industry with the highest number of new ads and excellent unique copy performance. Inno Supps and Cuure also perform well in advertising. However, brands like Dose and Standard Dose need to increase their advertising presence.

In conclusion, Inno Supps leads in email marketing and advertising, while Heights excels in email deliverability within the supplements industry. Brands like Cuure and Onnit show promise but need enhancements in specific areas.

During the month of June, Inno Supps emerged as the leader in emails, surpassing Onnit with a total of 29 emails. Onnit followed behind with 24 emails.

In terms of advertising, OLLY took the lead, surpassing Cuure from the previous month. OLLY created 72 new ads, incorporating the highest number of ad copies (56) among all the new ads released this month. Dose closely followed with 71 new ads.

In terms of ad media usage, OLLY gave more prominence to images than videos. They utilized 38 images compared to 32 videos. On the other hand, Dose prioritized videos over images, utilizing 55 videos and only 12 images in their ad campaigns.

In May, Onnit takes the lead in email marketing, sending out 43 emails, followed by Inno Supps with a total of 30 emails.

Turning our attention to advertising, Cuure claims the top position by creating a remarkable 93 new ads during May. The Nue Co follows with 66 new ads.

Regarding ad strategy, Cuure places an emphasis on videos, leveraging a  combination of 53 videos and 40 images. On the other hand, The Nue Co prioritizes images, utilizing 40 images alongside 26 videos.

In April, Inno Supps maintained its lead in terms of the number of emails sent, with a total of 34 emails, followed by Onnit with 27 emails.

OLLY once again took the lead in ads, creating 53 new ads during this month, with the highest number of ad copies (33). Dose closely followed with 52 new ads created during the same period.

In terms of ad strategy, OLLY used a close number of images and videos in its new ads, with 26 new images and 23 new videos. Dose, on the other hand, focused primarily on videos, with 49 new videos and only 3 new images used in its new ads during April.

During February 2023, Inno Supps and Standard Dose emerged as the supplement brands with the highest number of emails sent, totaling 29. Meanwhile, Cuure led the way in terms of new ad launches with 53, followed closely by Beam with 46, Dose with 30, Care/of with 29 and The Nue Co featured prominently with 27 ad launches. Interestingly, all these five brands heavily utilized video in their new ads this month, with Dose leading the way with 48 new videos, while The Nue Co had the lowest number at 15. Moreover, each of these brands had video proportions exceeding 37% in their new ads launched.

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