Discover here all the benchmarks related to the
Apparel
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
You'll find all the information you're looking for for any specific month.
Email Marketing Overview: Everlane leads the apparel industry, excelling in email marketing with 52 well-crafted emails and robust email scores. AYR follows closely with a substantial email count of 40, although facing challenges in scoring. Bombas maintains a strong presence, balancing frequency and quality with 37 emails. Calzedonia, although weak in emails, makes a strong impact in ad velocity, embracing diversity. Conversely, Alo Yoga faces hurdles, struggling in both email and ad performance. In the competitive fashion landscape, an integrated strategy aligning email quality with ad diversity is pivotal for sustained brand visibility.
Email Deliverability Insights: Calzedonia emerges as a delivery champion, optimizing emails for spam scores and sizes. Bombas impresses with a notable decrease in spam score, while Baggu struggles with larger email sizes. Everlane, though strong in emails, faces challenges in email size optimization, impacting its deliverability. AYR strikes a balance between spam scores and sizes, optimizing for effective delivery. In the apparel sector, meticulous attention to optimizing both spam scores and email sizes is imperative for ensuring a broad reach and sustained user engagement.
Ads Performance: AMI PARIS stands out in advertising, publishing 140 ads with diverse content, showcasing versatility. Calzedonia and Pangaia follow closely, maintaining a good balance in ad quantity and uniqueness. Buck Mason excels with 62 ads, demonstrating effective advertising velocity. Cotopaxi and Bombas, while strong in emails, lag in advertising diversity. In the dynamic world of fashion, a comprehensive advertising strategy blending quantity with diversity is key for brand resonance and engagement.
Email Marketing Summary: Everlane leads the apparel industry in email marketing, sending a substantial number of emails with an impressive email scoring, although there's room for improvement in promotions. AYR is a close second, with a high email score and minimal promotions. Bombas and Cuyana also perform well in email scoring but need to reduce promotions. Cotopaxi excels in email scoring but struggles with promotions. Brands like Kith, Aime Leon Dore, Pangaia, Buck Mason, Calzedonia, AMI PARIS, and Golf Le Fleur need to enhance both email scoring and promotions. Alo Yoga has a good email size but should improve its spam score. Baggu lags behind with both a high spam score and email size.
Email Deliverability Summary: In terms of email deliverability, Baggu struggles with a high spam score and large email size. Bombas has a fair spam score but needs to address email size. AYR maintains good email size and a fair spam score. Alo Yoga excels in both spam score and email size, ensuring optimized delivery. Brands like Cuyana, Calzedonia, Kith, Everlane, Pangaia, AMI PARIS, Buck Mason, and Cotopaxi perform well in email size, with a variety of spam scores. Aime Leon Dore and Golf Le Fleur have fair spam scores and email sizes, while Alife is not evaluated in this aspect.
Ads Performance Summary: AMI PARIS stands out in advertising performance within the apparel industry, with the highest number of new ads detected and a diverse range of unique copies. AYR closely follows, excelling in both new ads and unique copies. Cuyana, Everlane, and Cotopaxi are also strong performers in ads, with good numbers of new ads and unique copies. Brands like Buck Mason, Pangaia, and Calzedonia show potential in advertising. On the other hand, Baggu and Bombas need to improve their advertising strategies, and Kith, Alo Yoga, Aime Leon Dore, Golf Le Fleur, and Alife have limited presence in the ad benchmark.
Email Marketing Summary: Everlane leads the apparel industry in email marketing with a good email score and a relatively low promotion percentage. AYR also performs well with a good email score, while Cotopaxi and Bombas have good email scores but need to reduce promotions. Brands like Alo Yoga and Calzedonia need to improve their email marketing.
Email Deliverability Summary: Baggu excels in email deliverability with a very good spam score and optimized email size. Alo Yoga and Cuyana also perform well in email deliverability. Brands like Cotopaxi and Bombas need to enhance their email deliverability.
Ads Performance Summary: Calzedonia takes the lead in advertising with the highest number of new ads detected and a good unique copy performance. Everlane and AYR also perform well in advertising. However, brands like Alo Yoga and Bombas have minimal advertising presence.
In summary, Everlane leads in email marketing, Baggu excels in email deliverability, and Calzedonia dominates in advertising within the apparel industry. However, some brands like Alo Yoga and Bombas need to enhance their marketing efforts.
In August, Everlane led again with 50 emails, followed by AYR with 38 emails.
Concerning advertising, AYR was the leader with 118 new ads created. Calzedonia came second with 94 new ads, having the highest number of ad copies (46) this month.
Regarding ad strategy, both AYR and Calzedonia emphasized images more than videos in their ads this month. AYR used 111 images and 6 videos, while Calzedonia employed 89 images and 5 videos.
In July, Everlane and AYR continue to lead in emails, while Calzedonia and AYR dominate in ads.
Regarding emails, Everlane sent 50 emails, securing the top position, and AYR follows closely with 40 emails. In terms of advertising, Calzedonia created 114 new ads, with AYR in the second position, presenting 80 new ads. Notably, Calzedonia used the highest number of ad copies (63) this month.
Regarding ad strategy, both Calzedonia and AYR once again preferred images over videos. Calzedonia employed 105 images compared to only 7 videos, while AYR utilized 80 images.
In June, Everlane and AYR took again the lead in emails. Everlane with 40 emails sent in teh first position, closely followed by AYR with 36 emails.
When it comes to new ads created in June, Calzedonia emerged again as the top brand, creating a significant number of new ads (170) and utilizing the highest number of ad copies (100) among all the brands in the benchmark. AYR secured the second position with 109 new ads.
Regarding their ad strategy, both Calzedonia and AYR leaned towards using more images than videos. Calzedonia employed 143 images and 17 videos, while AYR utilized 100 images and 9 videos.
In the month of May, Everlane and AYR maintained their positions as leaders in email marketing. Everlane took the first spot by sending a total of 35 emails, closely followed by AYR with 30 emails.
Shifting our focus to advertising efforts, Calzedonia emerged as the top brand with an impressive creation of 100 new ads. Additionally, Calzedonia also excelled in the number of unique ad copies used, boasting a total of 61 ad copies. AYR closely followed with 99 new ads created.
When it comes to ad strategy, both AYR and Calzedonia predominantly relied on images to engage their audience. AYR used 90 images alongside 9 videos, while Calzedonia employed 73 images complemented by 22 videos.
In April, Everlane took the lead by sending 32 emails, while AYR followed closely behind with 29 emails sent during the same period, both maintaining their leading position compared to March.
In terms of ad creation, Cuyana created 79 new ads, and Cotopaxi created 60 new ads, with the highest number of ad copies at 35 in its new ads during April.
Cuyana utilized images and videos equally with 40 new images and 39 new videos in their new ads, whereas Cotopaxi leaned more towards images with 37 new images and 16 new videos.
AYR and Everlane had similar email campaign numbers, with 27 and 25 emails, respectively. Cuyana, Calzedonia, and Buck Mason produced almost the same number of new ads during the month, with Cuyana creating 60, Calzedonia 58, and Buck Mason 57.
Buck Mason was the clear leader in terms of unique ad copies used, with 41 ad copies, and focusing entirely on image-oriented advertising, with 56 new images in their ads. Calzedonia and Cuyana also preferred images over videos in their ads, but used videos as well. They both had 21 new videos in their ads, with Calzedonia having 34 new images and Cuyana having 39.
Apparel brands are a vital part of the fashion industry, offering a wide range of styles and designs to meet every taste and need. From activewear to formal attire, these brands strive to create high-quality products that not only look great but also feel comfortable and functional. Whether you're looking for everyday basics or special occasion pieces, these brands have got you covered with their unique styles, fabrics, and fits. However, apparel brands may face some challenges in meeting customers' demands for high-quality, functional, and environmentally sustainable clothing. Let's take a closer look at these brands and discover how they are promoting their new trends and their redefined fashion.
