Email Marketing Overview: The Sports Tech domain saw a robust 81.55% surge in weekly emails, averaging 10.53. Hydrow emerges as the leader, sending 33 emails with stellar scores. Peloton and Oru Kayak follow, exhibiting commendable email practices. In ads, Crossnet leads with 122 ads, showcasing remarkable diversity. Peloton and Theragun also shine, maintaining a balance between quantity and quality.
Email Deliverability Insights: In terms of email deliverability, Tempo Fit struggles with high spam scores and large email sizes. Contrarily, Theragun excels in both aspects, optimizing emails for delivery. Oru Kayak shows proficiency in email practices but faces deliverability challenges. Hydrow maintains a good balance, excelling in email deliverability and size optimization.
Ads Performance: Brands surged in ad production by 45.05%, averaging 50.0 weekly. Crossnet, Peloton, and Theragun lead with diverse content. Crossnet boasts 122 ads with engaging diversity, showcasing its prowess. Peloton, a consistent performer, excels in both email and ad domains. Tempo Fit, despite struggling in emails, shows potential for improvement in ad diversity.
Email Marketing Overview: The Fitness industry witnessed a 22.02% uptick in weekly emails, averaging 11.47. Gymshark spearheads, sending 18 emails with commendable scoring. Vanquish Fitness closely follows, but with poor email scoring, indicating an area for improvement. PRx Performance stands as a contender but grapples with a high spam score, impacting email deliverability.
Email Deliverability Insights: Despite Gymshark's email prowess, its large email size poses deliverability challenges. Vanquish Fitness, while prolific in ads, faces deliverability hurdles. In contrast, Peloton emerges as a winner, not only excelling in email deliverability but also maintaining a robust social media presence.
Ads Performance: Ads surged by 46.47%, averaging 46.87 weekly. Peloton takes the lead with 111 ads, showcasing diversity. Gymshark shines not only in emails but also in ads, with 66 detected. Vanquish Fitness, though prolific, faces challenges in ad diversity. Socially, TRX Training stands out with a high video proportion, ensuring engaging content.
Email Marketing Summary: In the Sports Tech industry, Hydrow emerges as a leader in email marketing. They not only send a significant number of emails but also maintain high email scoring. Tonal is another top performer with a good balance of emails sent and high email scoring. In contrast, brands like Echelon and Ergatta need to improve their email marketing performance, particularly in email scoring.
Email Deliverability Summary: Tempo Fit and Theragun stand out for their email deliverability. They have good average spam scores and fair email size optimization. However, Oru Kayak and Quell need to work on their email deliverability, as they have fair spam scores but face challenges in email size optimization.
Ads Performance Summary: Theragun leads in advertising performance, with a high number of new ads detected and a variety of unique ad copies. Hydrow, Tempo Fit, and Tonal also perform well in advertising. Conversely, brands like FightCamp and Ergatta need to enhance their advertising efforts, with fewer new ads detected and limited ad diversity.
Social Ads Diversity Summary: Oru Kayak and Quell shine in social ad diversity, with a significant proportion of video assets in their ads. Hydrow and Peloton also perform well in this aspect. However, brands like Joovv and Supersapiens have limited social ad diversity, with a lack of video content in their ads.
Email Marketing Summary: In the Fitness industry, Rogue takes the lead in email marketing. They send a good number of emails, but their email scoring needs improvement. TRX Training and WIT Fitness are also strong performers in email marketing. On the other hand, brands like Echelon, Ergatta, and Peloton struggle with their email marketing, both in the number of emails sent and their email performance.
Email Deliverability Summary: Gymshark is a standout in email deliverability, with good average spam scores and fair email size optimization. On the contrary, brands like The DB Method and Echelon face challenges in email deliverability with poor spam scores and email size optimization.
Ads Performance Summary: Gymshark leads the pack in advertising performance, with the highest number of new ads detected and a variety of unique ad copies. Tonal and Vanquish Fitness also perform well in advertising. Brands like obé fitness and The DB Method need to enhance their advertising efforts as they have very few new ads detected and limited ad diversity.
Social Ads Diversity Summary: TRX Training stands out for social ad diversity, especially in using video assets. Quell and PRx Performance also perform well in social ad diversity. In contrast, brands like FightCamp and The DB Method have limited social ad diversity, with no or very few videos in their ads.
During the month of June, TRX Training and Peloton emerged as the top email senders, with TRX Training taking the lead with 16 emails, closely followed by Peloton with 15 emails.
When it comes to advertisements, Gymshark claimed the top position with a remarkable 120 new ads created in June, accompanied by the highest number of ad copies, totaling 70. Peloton secured the second position with 106 new ads.
In terms of ad media used in June's campaigns, both Gymshark and Peloton showed a preference for images over videos. Gymshark utilized 45 images and 31 videos, while Peloton incorporated 56 images and 50 videos into their advertising content.
During the month of June, Theragun and Peloton once again maintained their leading positions in email campaigns. Theragun surpassed with 24 emails, while Peloton followed closely behind with 15 emails.
When it comes to advertising, Theragun and Peloton continued their dominance, with Theragun taking the lead this time by creating 114 new ads. Peloton secured the second position with 106 new ads, and it also stood out by utilizing the highest number of ad copies, totaling 50, among all the brands in the benchmark for the month of June.
In terms of ad strategy, Theragun opted for a higher proportion of videos, incorporating 51 videos and 47 images into their campaigns. On the other hand, Peloton prioritized images, utilizing 56 images and 50 videos.
In July, WIT Fitness leads in emails (15), followed by PRx Performance with a total of 14 emails sent.
In terms of advertising, Peloton generated 136 new ads with the highest number of ad copies (58). The DB Method secures the second position with 86 new ads.
Concerning ad strategy, both Peloton and The DB Method give precedence to videos over images. Peloton employed 99 videos vs. 37 images, while The DB Method utilizes 72 videos vs. 14 images.
In August, Rogue and PRx Performance led in emails, sending 16 and 14 emails, respectively.
Looking at advertising, Peloton and The DB Method maintained their positions as leaders. Peloton created 118 new ads, while The DB Method launched 70.
In terms of ad strategy, both Peloton and The DB Method emphasized videos over images. Peloton used 74 videos compared to 43 images, while The DB Method utilized 64 videos and only 5 images.
In August, Theragun and Oru Kayak maintained their lead in emails, sending 16 and 15 emails, respectively.
Looking at advertising, Peloton and Oru Kayak shared the top spot. Peloton created 118 new ads, boasting the highest number of ad copies at 55 for the month. Oru Kayak followed closely with 60 new ads launched.
In terms of their advertising strategy, both Peloton and Oru Kayak favored videos over images. Peloton used 74 videos compared to 43 images, while Oru Kayak employed 39 videos against 21 images.
Email Marketing Summary: Hydrow and Joovv lead the Sports Tech industry in email marketing. Hydrow stands out with a strong performance in both email scoring and promotions. Joovv, while excelling in email scoring and promotions, needs improvement in the promotion management area. Oru Kayak follows closely, showcasing good email scoring but struggling with promotions. Tonal and Echelon are performing well but face challenges in promotions.
Email Deliverability Summary: Hydrow excels in email deliverability with a low spam score and effective email size optimization. Quell and Tempo Fit demonstrate good deliverability but face challenges in email size optimization. Theragun, Oru Kayak, and Supersapiens need improvements in both spam score and email size optimization. Echelon and FightCamp lag behind in deliverability, struggling with both spam score and email size optimization.
Ads Performance Summary: Hydrow dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, Oru Kayak, and Wahoo Fitness also perform well, maintaining a good balance of ad velocity and unique copy. Peloton struggles in ad velocity and diversity, impacting its visibility. Brands like Tempo Fit and Clmbr face challenges in both ad velocity and copy diversity.
In conclusion, Hydrow leads the Sports Tech industry, excelling in both email marketing and advertising. Joovv and Oru Kayak follow closely but need refinement in certain areas. Tonal and Wahoo Fitness perform well but require improvements in promotions and ad diversity. Brands like Peloton, Echelon, and FightCamp need significant enhancements to compete effectively.
Email Marketing Summary: TRX Training and Vanquish Fitness lead the Fitness industry in email marketing. TRX Training exhibits good performance in both email scoring and promotions, while Vanquish Fitness maintains strong email scoring despite a fair promotion percentage. PRx Performance stands out with good email scoring but needs to manage promotions more effectively. Brands like Gymshark and obé fitness lag in email marketing, facing challenges in scoring and promotion management.
Email Deliverability Summary: Gymshark excels in email deliverability, achieving a low spam score and optimizing email size effectively. Vanquish Fitness, although showing good overall deliverability, needs improvement in email size optimization. PRx Performance struggles with fair email scoring and size optimization, affecting its overall deliverability. Brands like Echelon and WIT Fitness face challenges in both spam score and email size optimization.
Ads Performance Summary: Gymshark dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, The DB Method, and WIT Fitness also perform well, showcasing a good balance of ad velocity and unique copy. TRX Training lags behind in ad velocity and copy diversity, impacting its visibility. Brands like obé fitness and FightCamp need to enhance their ad strategies to compete effectively.
In conclusion, TRX Training and Vanquish Fitness lead in Fitness industry marketing, excelling in both email and advertising. Gymshark dominates in ads but faces challenges in email marketing. PRx Performance needs refinement in both areas, while brands like Peloton and Ergatta require significant improvements to compete effectively.
In July, Theragun retains its leadership in emails with a total of 37 emails, followed by Oru Kayak with 22 emails.
In terms of advertising, Peloton takes the lead with 136 new ads created and utilizing the highest number of ad copies (58). Oru Kayak secures the second position with 70 new ads.
Concerning ad strategy, both Peloton and Oru Kayak prioritized videos this month. Peloton employs 99 videos vs. 37 images, and Oru Kayak employed 55 videos vs. 15 images.
In May, Theragun and Peloton remain the frontrunners in email communication, with Theragun sending 22 emails and Peloton following closely with 17 emails. As for advertising, Peloton takes the lead with 164 new ads and 104 unique ad copies. Theragun is not far behind, creating 111 new ads. Peloton adopts a well-rounded ad strategy with 77 videos and 72 images, while Theragun prioritizes videos, featuring 71 videos and 24 images in their campaigns.
During May, Peloton and TRX Training jointly lead in email communication, with 17 emails sent by each brand. Peloton stands out as the top advertiser, creating 164 ads and utilizing 104 unique ad copies. Gymshark follows closely with 120 new ads. In terms of ad strategy, Peloton strikes a balance between images and videos, featuring 77 videos and 72 images. Meanwhile, Gymshark focuses primarily on images, incorporating 69 images and 4 videos in their ad campaigns.
During April, Theragun took the lead in terms of the number of emails sent with 24 emails, followed by Peloton with 16 emails. Theragun also led in the number of ads launched with 49 new ads created in April, followed by Oru Kayak with 44 new ads. Regarding the ad strategy, Theragun focused on using videos with 44 new videos and only 2 new images in its new ads, while Oru Kayak emphasized using images with 35 new images and 9 new videos.
In February, Peloton dominated in terms of email and advertising, having sent 20 emails and launched 106 new ads. Peloton also surpassed its competitors in creating new ad copies, producing 35 in total and it leaned heavily towards videos, with a video proportion of 67% with 40 new videos vs. 16 new images in their new launched ads this month.
In March, Oru Kayak took the lead in terms of the highest number of emails sent, sending 25 emails, followed by Theragun and Peloton with 21 and 19 respectively. On the other hand, Peloton outperformed other brands with a whopping 106 new ads launched and 53 unique ad copies used during the same period. Peloton's advertising strategy for new media predominantly involved images, which accounted for 61% of the media used, while the remaining 39% consisted of videos.
In April, Peloton was surpassed in both email and ad numbers. Rogue took the lead in terms of emails sent with 18 emails, followed by Peloton and PRx Performance, both sending 16 emails.
The DB Method created the highest number of new ads with 60, followed by WIT Fitness with 58 new ads and Gymshark with 51 new ads, which also had the highest number of ad copies with 42 in total.
When it comes to ad strategy, The DB Method is more focused on videos, creating 55 new videos versus only 5 new images. WIT Fitness also emphasizes videos in their new ads with 38 new videos compared to 20 new images.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Fitness brands offer a range of products and services to help people achieve their health and fitness goals. Some of these brands’ challenges are creating engaging content to attract and retain customers, addressing concerns around accessibility and inclusivity in the industry. Let's uncover these brands marketing strategies where they demonstrate the latest fitness trends and motivate their customers to stay active and healthy.