Email Marketing Summary: Paravel leads the Luggage & Travel Gear industry in email marketing, sending a significant number of emails with a good overall email score. Baboon To The Moon follows closely, maintaining a high email score and excelling in promotional content. Beis Travel and Away are also strong performers, although Away needs to work on reducing promotions. July lags behind with poor email performance and high promotions.
Email Deliverability Summary: Baboon To The Moon is exceptional in email deliverability, having the best spam score and optimized email size. RIMOWA and Roofnest also perform well in this aspect. On the flip side, July and Monos need to improve their email deliverability, addressing issues with spam scores and email size.
Ads Performance Summary: RIMOWA dominates in advertising, publishing the highest number of ads with a diverse range of unique copies. Monos and Horizn Studios are also strong performers in terms of ad velocity and variety. Brands like Away and Roam need to enhance their advertising efforts as they are currently lagging in this competitive landscape.
Social Ads Diversity Summary: ROAM and Roofnest shine in social ads diversity, using a variety of images and videos. Paravel and Monos also demonstrate good diversity. However, brands like Arlo Skye and Away need to diversify their social ads by incorporating more images and videos to stay competitive in this aspect.
Email Marketing Summary: Paravel leads the Luggage & Travel Gear industry in email marketing, demonstrating excellent performance with a good balance between the number of emails sent and high email scoring. Beis Travel also performs well, although it needs improvement in promotions. July and Baboon To The Moon show potential with good email scoring but need enhancements in promotions. Several brands, including Monos, Solgaard, Herschel Supply Co, Briggs & Riley, ROAM, Arlo Skye, Away, RIMOWA, and Roofnest, face challenges and require improvements in both email scoring and promotions.
Email Deliverability Summary: RIMOWA leads in email deliverability, showcasing a low spam score and optimal email size. Paravel also performs well but needs improvement in email size. Baboon To The Moon, ROAM, Beis Travel, and Roofnest demonstrate potential in deliverability but require improvements in either spam score or email size. Away, Monos, Solgaard, Herschel Supply Co., Delsey, July, and Briggs & Riley need substantial enhancements in both spam score and email size to optimize deliverability.
Ads Performance Summary: RIMOWA, July, Delsey, Beis Travel, Herschel Supply Co, and Horizn Studios lead in ads performance, showcasing a high number of new ads, good ad velocity, and diverse copies. Monos, Baboon To The Moon, Paravel, Away, Roofnest, and Solgaard show potential but need improvements in both ad velocity and diversity. Briggs & Riley, ROAM, and Arlo Skye face challenges, requiring enhancements in both ad velocity and diversity.
In July, Paravel maintained its email leadership with 17 emails, followed by Herschel Supply Co. with 14 emails.
In terms of advertising, Monos secured the top position with 103 new ads created and the highest number of ad copies (62). Delsey closely followed with 98 new ads.
Regarding ad strategy, Monos prioritized videos, while Delsey utilized more images. Monos featured 49 videos compared to 23 images, whereas Delsey employed 77 images and 20 videos.
Email Marketing Summary: Monos leads in email marketing, sending the most emails with a good email score. Beis Travel and Paravel also perform well in email marketing. Brands like Delsey and Away need to improve their email strategies.
Email Deliverability Summary:Delsey excels in email deliverability with a good spam score and email size. Paravel and RIMOWA also perform well. However, brands like Arlo Skye and July need to work on their email deliverability.
Ads Performance Summary: Delsey leads in advertising with the most new ads and a good variety of unique copies. Horizn Studios and RIMOWA also excel in ads. Brands like Arlo Skye and Paravel lag in ad performance.
Social Ads Diversity Summary: ROAM stands out in social ad diversity with a high proportion of videos. RIMOWA and Herschel Supply Co. also excel in this aspect. However, brands like Baboon To The Moon and Arlo Skye need to diversify their social ads with more videos.
In summary, Monos is the leader in email marketing, while Delsey excels in email deliverability and ads performance. ROAM leads in social ad diversity. Brands like Arlo Skye and Paravel need to improve their email and ad strategies to compete effectively in the Luggage & Travel Gear industry.
During the month of June, Paravel and Beis Travel established their dominance in email communications, with Paravel sending 16 emails and Beis Travel following with 14 emails.
Shifting our focus to advertising efforts, Horizn Studios was the leader, creating a remarkable 130 new ads. The brand Away secured the second position with 110 new ads.
Turning our attention to the ad strategy, Horizn Studios and Away employed contrasting approaches. Horizn Studios showcased a preference for videos, utilizing 107 videos alongside 21 images to captivate their audience. In contrast, Away prioritized images, incorporating 65 images and 45 videos in their advertising campaigns.
In May, Baboon To The Moon claimed again the top spot with 17 emails, closely followed by Paravel with 15 emails. RIMOWA maintained the lead position in ads with 89 new ads, trailed by Beis Travel with 80 new ads. Both RIMOWA and Beis Travel leaned towards images in their ad strategies, with RIMOWA using 82 images and 7 videos, and Beis Travel featuring 42 images and 26 videos.
So, during the month of May, Baboon To The Moon, Paravel, RIMOWA, and Beis Travel demonstrated good performance in emails and ads, providing industry insights for their audiences.
During the month of March, Baboon To The Moon took the lead in terms of emails sent with 19 emails, followed by Paravel and Solgaard with 17 and 15 emails respectively.
In terms of new ads created, RIMOWA was the top performer with 51 new ads, followed by July with 43 new ads. Both brands focused more on using images in their ads as opposed to videos, with RIMOWA using images in 96% of their ads and July using images in 84% of their ads.
For the month of April, Baboon To The Moon maintained the lead in email marketing with a total of 21 emails. Paravel came in second with 18 promotional emails sent. In terms of advertising, RIMOWA held the lead with 56 new ads and the highest number of unique ad copies used, totaling 29 copies. July followed closely with 50 new ads.
RIMOWA's ad strategy leaned towards video with 42 videos vs. 12 images. On the other hand, July focused more on images with 40 images vs. 10 videos.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Luggage & Travel Gear
The Luggage and travel gear brands offer a range of products to meet different travel needs, from durable and practical to stylish and trendy. Each brand faces the challenge of standing out in the market while meeting the demands of modern travelers. Explore these luggage and travel gear brands to see how they market themselves in this competitive industry.