Beverages

Email Marketing Summary: Javy Coffee leads the Beverages industry with an impressive average of 7.0 emails, demonstrating good engagement (57.1%) and a balanced promotion strategy. Health-Ade closely follows, excelling in email scoring (63.91%) but with room for improvement in promotions. Magic Mind and Grind perform well, but JUST Water and Olipop struggle, lacking in both engagement and scoring metrics.

Email Deliverability Summary: Grind achieves top-notch deliverability with a remarkable spam score of -2.83 and efficient email size management. Nuun and Good Mylk also perform well in deliverability, while brands like Cure and JUST Water face challenges, particularly in spam scores and email size. Health-Ade shows potential but should enhance email size practices.

Ads Performance Summary: Drink Prime emerges as the advertising leader in the Beverages sector, displaying 72 new ads and diverse copies. Nuun and Athletic Brewing Co. follow closely, showcasing effective ad strategies. However, Javy Coffee and JUST Water struggle with ad velocity and diversity, while Olipop and Aarke lag behind with minimal ad presence.

Email Marketing Summary: Grind leads the beverage industry in email marketing with a good balance of frequency, scoring, and promotions. Better Booch and Health-Ade closely follow with commendable performance but with areas to improve, particularly in the promotion category. JUST Water and Athletic Brewing Co. maintain a strong email marketing presence, while Javy Coffee and Magic Mind show promise but need refinement in scoring and promotions. Olipop and Cure face challenges and should focus on enhancing both scoring and promotional strategies. Drink Prime, Nuun, and MatchaBar lag behind and need comprehensive improvements in their email marketing approaches. Aarke, Good Mylk, and Caleno Drinks are at the bottom tier and require a substantial overhaul for better competitiveness.

Email Deliverability Summary: Grind secures a leading position not only in email marketing but also in deliverability, with an excellent spam score and optimal email size. Nuun and Aarke also exhibit strong deliverability status, while Cure and Caleno Drinks maintain a fair deliverability but need improvements. JUST Water, MatchaBar, and Olipop face challenges and should focus on enhancing both spam scores and email sizes for better deliverability. Health-Ade, Drink Prime, Better Booch, and Javy Coffee are at the lower end and require a comprehensive overhaul in their email deliverability strategies. Good Mylk, Athletic Brewing Co., and Magic Mind are at the bottom tier and need substantial improvements in both spam scores and email sizes.

Ads Performance Summary: Aarke leads the beverage industry in ads performance with a high velocity and a diverse range of unique copies, setting a benchmark for others. Health-Ade, Javy Coffee, and Nuun also exhibit strong ad strategies with a good mix of copies. Grind, Magic Mind, and Drink Prime maintain a fair ad performance but need improvements. MatchaBar, Olipop, and Cure lag behind and should focus on enhancing their ad strategies for better overall performance. JUST Water, Better Booch, and Athletic Brewing Co. are at the lower end and require a comprehensive overhaul in their ads strategies for better competitiveness. Good Mylk and Caleno Drinks are at the bottom tier and need substantial improvements in both ad velocity and unique copies for better competitiveness.

Email Marketing Summary: Javy Coffee and Health-Ade are the top performers in email marketing in the Beverages industry. Javy Coffee sends a significant number of emails with excellent email scoring and a reasonable promotion rate. Health-Ade also excels in email marketing with good email scores. Brands like Cure and Olipop need to improve their email marketing efforts.

Email Deliverability Summary: Grind leads in email deliverability with a good spam score and optimized email size. Nuun and Aarke also perform well in email deliverability. Brands like Health-Ade and Drink Prime need to work on their email deliverability.

Ads Performance Summary: Javy Coffee dominates advertising with the highest number of new ads detected and good unique copy performance. Magic Mind and Nuun also perform well in advertising. Brands like Better Booch and JUST Water need to focus more on their advertising efforts.

In summary, Javy Coffee and Health-Ade excel in email marketing. Grind leads in email deliverability. Javy Coffee dominates advertising, with Magic Mind and Nuun also performing well. Brands like Cure, Olipop, Better Booch, and JUST Water need to improve their overall marketing efforts.

In August, Magic Mind held the lead in emails with 14, closely followed by Health-Ade with 13 emails.

Shifting our focus to advertising, Javy Coffee took the top spot with 74 new ads created, while Aarke secured the second position with 60 new ads, using the highest number of ad copies (33) this month.

Regarding ad strategy, Javy Coffee emphasized videos, whereas Aarke leaned more towards images. Javy Coffee utilized 45 videos compared to 29 images, while Aarke incorporated 37 images versus 22 videos.

In July, Health-Ade leads with 15 emails, closely followed by Javy Coffee with 14 emails.

When it comes to advertising, Aarke takes the top spot with 68 new ads created this month. Javy Coffee secures the second position with 67 new ads, boasting the highest number of ad copies (41).

Regarding their ad media strategy this month, Aarke preferred utilizing more images, while Javy Coffee opted for more videos. Aarke utilized 42 images and 23 videos, whereas Javy Coffee used 36 videos and 31 images.

In June, Athletic Brewing Co. and Grind take the lead with 14 and 13 emails respectively. Shifting focus to ads for the month of June, Javy Coffee emerges as the top performer with 69 new ads created, boasting the highest number of ad copies used (38) compared to other beverage brands in the benchmark. Health-Ade secures the second position with 54 new ads created.

When it comes to ad strategy, both Javy Coffee and Health-Ade prioritize videos over images. Javy Coffee incorporates 55 videos and 14 images, while Health-Ade utilizes 30 videos and 23 images.

In the realm of emails, Javy Coffee once again emerges as the industry leader in May, delivering a total of 19 emails. Following closely behind are Magic Mind and Athletic Brewing Co., both sent 15 emails each.

When it comes to advertising, Aarke takes the lead, showcasing their brand through 59 new ads. Javy Coffee follows closely behind with 57 new ads.

In terms of advertising strategy, both Aarke and Javy Coffee exhibit a preference for images. Aarke presents their brand with 37 images alongside 21 videos. Similarly, Javy Coffee used 30 images alongside 27 videos.

In April, Javy Coffee emerged as the leader in email marketing with 27 emails sent, followed by Athletic Brewing Co. with 16 emails. Javy Coffee also took the top spot in terms of new ads launched, with a whopping 56 new ads and the highest number of unique ad copies used, with 42 in total during this period. Aarke followed with 30 new ads. In terms of ad strategy, Javy Coffee placed its focus on videos, having 50 new videos compared to just 6 new images. On the other hand, Aarke used a nearly equal number of images and videos in its new ads, with a preference for images, having 19 new images versus 11 new videos.

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During March, Javy Coffee sent 18 emails, making them the leader in email communication, closely followed by Athletic Brewing Co with 17 emails. In terms of advertisements, Athletic Brewing Co took the lead by launching 34 new ads, followed by Javy Coffee with 30 new ads, which utilized 27 unique ad copies.

Athletic Brewing Co's advertising approach involved using images predominantly, with 88% of their media in the form of images. Similarly, Health-Ade utilized images in 77% of their media, with the remaining percentage allocated to videos.