On Running

Email Marketing Overview: The running industry witnessed a 30.08% surge in weekly emails, averaging 16.13. Hoka leads with 30 emails, showcasing an optimal blend of frequency and engagement. NO BULL follows closely, demonstrating a robust email strategy with 42 emails. In contrast, Sporcks lags behind with both quantity and quality issues, needing a refined approach to email marketing.

Email Deliverability Insights: Email deliverability scores depict a mixed landscape. On Running stands out with a remarkable -2.53 average spam score, ensuring emails hit inboxes consistently. However, brands like Vuori face challenges with a concerning spam score and Hylo struggles with both spam scores and large email sizes. Joovv excels in balancing deliverability and email size, showcasing expertise in optimization.

Ads Performance: Ads in the running industry increased by 18.13%, averaging 43.47 weekly. On Running dominates with 117 ads, emphasizing a strong online presence. Vuori impresses with a diverse content approach, combining a high number of images and videos. However, brands like Tracksmith and Joovv need to revamp their ad strategies for better visibility. In social ads, NO BULL stands out with a 25% video proportion, ensuring a varied and engaging content mix.

Email Marketing Summary: In the Running industry, Hoka and Brooks Running are the top performers in email marketing. Hoka stands out with the highest email scoring and a significant number of emails sent, while Brooks Running maintains a good balance between email quantity and quality. On Running is another notable brand with a fair email marketing performance. However, brands like Sporcks and Satisfy Running need to enhance their email marketing efforts, as they have low email scoring and send fewer emails.

Email Deliverability Summary: Tracksmith leads in email deliverability with the lowest average spam score and optimized email size. Hoka, Satisfy Running, and Joovv also perform well in email deliverability. However, brands like Janji and SAYSKY need to improve their email deliverability due to high email sizes and less optimized emails.

Ads Performance Summary: In advertising, Sporcks and On Running are the leaders, with a high number of ads published and a variety of unique ad copies. Ten Thousand also performs well in advertising. However, brands like ciele and Joovv lag behind with fewer new ads detected and limited ad diversity.

Social Ads Diversity Summary: On Running excels in social ad diversity, particularly with a high proportion of video content in their ads. Hoka and Brooks Running also perform well in this aspect. In contrast, brands like Satisfy Running and Supersapiens have limited social ad diversity due to a lack of video content in their ads.

In July, NO BULL claimed the first position in emails (37), while Ten Thousand secured the second position with 25 emails.

In terms of ads, the top brands included On Running, Vuori, and Brooks Running. On Running generated 136 new ads with the highest number of ad copies (59) this month. Vuori and Brooks Running secured the second position with 101 new ads each.

Regarding ad strategy, On Running, Vuori, and Brooks Running gave preference to images in their ads this month. On Running used 81 images compared to 51 videos, Vuori used 94 images versus 7 videos, and Brooks Running used 66 images versus 35 videos.

In August, NO BULL maintained its lead in the number of emails sent, totaling 31, while Hoka followed with 26 emails.

Turning to advertising, Vuori took the top spot in terms of the number of new ads created this month, launching a total of 146 new ads. On Running secured the second position, boasting 121 new ads and using the highest number of ad copies, which was 53.

Regarding their ad strategies, both Vuori and On Running favored images over videos this month. Vuori employed 98 images and 48 videos, while On Running used 90 images and 27 videos in their ad campaigns.

Email Marketing Summary: NO BULL stands out in the Running industry, showing a significant increase in emails sent. Ten Thousand and Hoka follow closely, displaying good email performance, but Ten Thousand faces challenges in promotions. Vuori and Brooks Running demonstrate fair email practices, while SAYSKY and On Running need improvement in both email scoring and promotions. Joovv and ciele lag behind, requiring enhancements in both performance aspects.

Email Deliverability Summary: Sporcks excels in email deliverability, with a low spam score and effective email size optimization. Brooks Running and Ten Thousand also perform well, though Brooks Running faces challenges in email size. Brands like Hylo and Joovv need substantial improvement in both spam score and email size optimization. NO BULL shows good deliverability but struggles with email size.

Ads Performance Summary: Brooks Running leads in advertising, showing a high number of ads with diverse and effective copies. Ten Thousand and Janji also perform well, maintaining a good balance of ad velocity and unique copy. SAYSKY and On Running demonstrate good performance but need improvement in ad diversity. Brands like NO BULL and Hylo struggle in ad velocity and diversity.

In conclusion, NO BULL leads in email marketing, excelling in promotions. Sporcks dominates in email deliverability with low spam scores. Brooks Running excels in ads performance, displaying high velocity and diverse copies. Ten Thousand and Hoka show promise but need improvements. Brands like Joovv and Hylo require substantial enhancements to compete effectively.

In June, Vuori took the lead in email campaigns with 34 emails, while NO BULL secured the second position with 32 emails.

When it comes to advertising, Brooks Running emerged as the leader with 113 new ads created, closely followed by On Running with 106 new ads. Notably, On Running also utilized the highest number of ad copies, employing 55 variations in their new ads for the month.

In terms of ad strategy, both Brooks Running and On Running emphasized the use of images over videos. Brooks Running incorporated 92 images and 21 videos, while On Running utilized 63 images and 40 videos in their advertising campaigns.

During the month of May, NO BULL leads the email communication with 29 emails sent, followed closely by Vuori with 28 emails. In terms of ads, Satisfy Running takes the lead with 111 new ads, followed by On Running with 107 new ads and NO BULL with 105 new ads. All three brands prioritize images in their new ads during May, with NO BULL strongly emphasizing their preference to mages. Satisfy Running showcases 62 images and 49 videos, On Running features 75 images and 32 videos, and NO BULL presents 90 images and 13 videos.

In April, NO BULL maintained its position at the top of the leaderboard in terms of the number of emails sent, while Vuori continued to dominate the number of ads created.

NO BULL sent a total of 32 emails and closely followed by Vuori with 28 emails sent during April.

Vuori created a total of 60 new ads in April, with SAYSKY coming in second place with 54 new ads created. When it comes to ad strategy, Vuori focused more on using images in its new ads during April, with 44 new images and 16 new videos. SAYSKY, on the other hand, solely used images in their ads, creating a total of 54 new images during April.

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In March, NO BULL dominated the email marketing space with 30 emails sent, closely followed by Ten Thousand and Vuori with 24 emails each. Vuori outperformed other brands in terms of advertising with 59 new ads launched and 29 unique ad copies used. In terms of media preference, Vuori favored images with 71% of their media in the form of images, and the remaining as videos. Ten Thousand, on the other hand, relied entirely on images for their advertising campaigns.

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