On Running

Email Marketing Performance: NO BULL and Vuori lead in email marketing, sending 25 and 24 emails respectively, reflecting strong engagement. Hoka follows closely with 23 emails, showcasing effective promotional strategies. Brooks Running and On Running also perform well with 14 and 13 emails each. In contrast, brands like Ciele, Tracksmith, and Ten Thousand are lagging, sending fewer emails and showing poor promotional engagement. Sporcks, with only five emails, needs to ramp up their email activity to stay competitive. Hylo and SAYSKY also need to improve their email efforts.

Email Deliverability and Spam Scores: Hylo and Joovv excel with spam scores of -4.23 and -3.0, respectively, indicating excellent deliverability. NO BULL and SAYSKY also perform well in this area. However, Sporcks and Tracksmith face challenges with poor spam scores and large email sizes, impacting deliverability. Ciele, Janji, and Ten Thousand need to improve both spam scores and email sizes to enhance their email performance. Vuori and Hoka show fair performance but could benefit from optimizing email sizes to improve deliverability further.

Advertising Impact and Diversity: Vuori and On Running dominate in ad volume, launching 89 and 87 new ads, respectively, demonstrating robust marketing efforts. NO BULL and Brooks Running also perform well with 75 and 62 ads each. SAYSKY and Ten Thousand are also notable, with significant ad activity. In contrast, brands like Hoka, Tracksmith, and Satisfy Running need to increase their ad volume and diversity to remain competitive. Sporcks shows good ad diversity but needs to enhance ad volume. Brands like Hylo, Janji, and Supersapiens need to significantly boost their ad efforts to catch up with leading brands.

Email Marketing Overview: The running industry witnessed a 30.08% surge in weekly emails, averaging 16.13. Hoka leads with 30 emails, showcasing an optimal blend of frequency and engagement. NO BULL follows closely, demonstrating a robust email strategy with 42 emails. In contrast, Sporcks lags behind with both quantity and quality issues, needing a refined approach to email marketing.

Email Deliverability Insights: Email deliverability scores depict a mixed landscape. On Running stands out with a remarkable -2.53 average spam score, ensuring emails hit inboxes consistently. However, brands like Vuori face challenges with a concerning spam score and Hylo struggles with both spam scores and large email sizes. Joovv excels in balancing deliverability and email size, showcasing expertise in optimization.

Ads Performance: Ads in the running industry increased by 18.13%, averaging 43.47 weekly. On Running dominates with 117 ads, emphasizing a strong online presence. Vuori impresses with a diverse content approach, combining a high number of images and videos. However, brands like Tracksmith and Joovv need to revamp their ad strategies for better visibility. In social ads, NO BULL stands out with a 25% video proportion, ensuring a varied and engaging content mix.

Email Marketing Performance: NO BULL leads the pack in email marketing with 27 emails sent, demonstrating excellent email scoring and a well-balanced promotional strategy. Hoka closely follows with 25 emails, showcasing strong email scoring and minimal reliance on promotions. Vuori exhibits potential with 22 emails but needs to improve its email scoring and promotional diversity for enhanced performance. Brooks Running presents a solid performance with 17 emails, but its email scoring requires improvement for optimal effectiveness.

Email Deliverability and Spam Scores: Sporcks stands out in email deliverability with a positive spam score but needs to address email size management for improved performance, positioning itself as a potential leader in this aspect. Tracksmith demonstrates positive email deliverability with a good spam score but struggles with efficient email size management, indicating room for enhancement. On Running exhibits effective email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in this aspect.

Advertising Impact and Diversity: Vuori leads in advertising impact with 93 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the running industry. NO BULL closely follows with 65 impactful ads, showcasing a variety of unique copies and a high proportion of image content. SAYSKY demonstrates solid advertising impact with 61 impactful ads, focusing on image content and a balanced proportion of videos. Ten Thousand presents promising advertising strategies with 38 impactful ads, emphasizing a balance between volume and diversity in ad content.

Email Marketing Overview: Vuori demonstrates email prowess, sending an average of 23 messages with an impressive performance score of 51.3%. On Running follows closely, showcasing a robust performance with 20 emails and a high scoring rate of 69.55%. Ten Thousand maintains a strong presence with a balanced email strategy. Conversely, NO BULL sends 16 emails but requires improvement in performance. Tracksmith, Hoka, and Brooks Running need refining in both volume and performance. Sporcks and Joovv, though active, lag behind in email marketing effectiveness.

Email Deliverability Insights: Vuori excels in deliverability, ensuring their messages reach the audience, despite an increased spam score. On Running strikes a balance between a fair spam score and consistent deliverability. NO BULL exhibits robust deliverability with a good spam score. Brands like Ten Thousand, Joovv, and Supersapiens face challenges in both deliverability and spam scores, requiring focused attention. Sporcks, despite a higher spam score, manages to deliver effectively.

Ads Performance: Vuori dominates in advertising, with 92 new ads showcasing product variety. On Running closely follows with 87 impactful ads, demonstrating a balanced mix of content. Ten Thousand maintains a strong advertising presence, while SAYSKY showcases impactful content. NO BULL and Satisfy Running need enhancement in both volume and diversity, lacking in both images and videos. Vuori stands out in social ad diversity, blending images and videos effectively. On Running and Ten Thousand also exhibit commendable diversity, while Hoka, Brooks Running, and NO BULL lag behind in incorporating video content.

Email Marketing Summary: In the Running industry, Hoka and Brooks Running are the top performers in email marketing. Hoka stands out with the highest email scoring and a significant number of emails sent, while Brooks Running maintains a good balance between email quantity and quality. On Running is another notable brand with a fair email marketing performance. However, brands like Sporcks and Satisfy Running need to enhance their email marketing efforts, as they have low email scoring and send fewer emails.

Email Deliverability Summary: Tracksmith leads in email deliverability with the lowest average spam score and optimized email size. Hoka, Satisfy Running, and Joovv also perform well in email deliverability. However, brands like Janji and SAYSKY need to improve their email deliverability due to high email sizes and less optimized emails.

Ads Performance Summary: In advertising, Sporcks and On Running are the leaders, with a high number of ads published and a variety of unique ad copies. Ten Thousand also performs well in advertising. However, brands like ciele and Joovv lag behind with fewer new ads detected and limited ad diversity.

Social Ads Diversity Summary: On Running excels in social ad diversity, particularly with a high proportion of video content in their ads. Hoka and Brooks Running also perform well in this aspect. In contrast, brands like Satisfy Running and Supersapiens have limited social ad diversity due to a lack of video content in their ads.

In August, NO BULL maintained its lead in the number of emails sent, totaling 31, while Hoka followed with 26 emails.

Turning to advertising, Vuori took the top spot in terms of the number of new ads created this month, launching a total of 146 new ads. On Running secured the second position, boasting 121 new ads and using the highest number of ad copies, which was 53.

Regarding their ad strategies, both Vuori and On Running favored images over videos this month. Vuori employed 98 images and 48 videos, while On Running used 90 images and 27 videos in their ad campaigns.

In July, NO BULL claimed the first position in emails (37), while Ten Thousand secured the second position with 25 emails.

In terms of ads, the top brands included On Running, Vuori, and Brooks Running. On Running generated 136 new ads with the highest number of ad copies (59) this month. Vuori and Brooks Running secured the second position with 101 new ads each.

Regarding ad strategy, On Running, Vuori, and Brooks Running gave preference to images in their ads this month. On Running used 81 images compared to 51 videos, Vuori used 94 images versus 7 videos, and Brooks Running used 66 images versus 35 videos.

Email Marketing Summary: NO BULL stands out in the Running industry, showing a significant increase in emails sent. Ten Thousand and Hoka follow closely, displaying good email performance, but Ten Thousand faces challenges in promotions. Vuori and Brooks Running demonstrate fair email practices, while SAYSKY and On Running need improvement in both email scoring and promotions. Joovv and ciele lag behind, requiring enhancements in both performance aspects.

Email Deliverability Summary: Sporcks excels in email deliverability, with a low spam score and effective email size optimization. Brooks Running and Ten Thousand also perform well, though Brooks Running faces challenges in email size. Brands like Hylo and Joovv need substantial improvement in both spam score and email size optimization. NO BULL shows good deliverability but struggles with email size.

Ads Performance Summary: Brooks Running leads in advertising, showing a high number of ads with diverse and effective copies. Ten Thousand and Janji also perform well, maintaining a good balance of ad velocity and unique copy. SAYSKY and On Running demonstrate good performance but need improvement in ad diversity. Brands like NO BULL and Hylo struggle in ad velocity and diversity.

In conclusion, NO BULL leads in email marketing, excelling in promotions. Sporcks dominates in email deliverability with low spam scores. Brooks Running excels in ads performance, displaying high velocity and diverse copies. Ten Thousand and Hoka show promise but need improvements. Brands like Joovv and Hylo require substantial enhancements to compete effectively.

In June, Vuori took the lead in email campaigns with 34 emails, while NO BULL secured the second position with 32 emails.

When it comes to advertising, Brooks Running emerged as the leader with 113 new ads created, closely followed by On Running with 106 new ads. Notably, On Running also utilized the highest number of ad copies, employing 55 variations in their new ads for the month.

In terms of ad strategy, both Brooks Running and On Running emphasized the use of images over videos. Brooks Running incorporated 92 images and 21 videos, while On Running utilized 63 images and 40 videos in their advertising campaigns.

During the month of May, NO BULL leads the email communication with 29 emails sent, followed closely by Vuori with 28 emails. In terms of ads, Satisfy Running takes the lead with 111 new ads, followed by On Running with 107 new ads and NO BULL with 105 new ads. All three brands prioritize images in their new ads during May, with NO BULL strongly emphasizing their preference to mages. Satisfy Running showcases 62 images and 49 videos, On Running features 75 images and 32 videos, and NO BULL presents 90 images and 13 videos.

In April, NO BULL maintained its position at the top of the leaderboard in terms of the number of emails sent, while Vuori continued to dominate the number of ads created.

NO BULL sent a total of 32 emails and closely followed by Vuori with 28 emails sent during April.

Vuori created a total of 60 new ads in April, with SAYSKY coming in second place with 54 new ads created. When it comes to ad strategy, Vuori focused more on using images in its new ads during April, with 44 new images and 16 new videos. SAYSKY, on the other hand, solely used images in their ads, creating a total of 54 new images during April.

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In March, NO BULL dominated the email marketing space with 30 emails sent, closely followed by Ten Thousand and Vuori with 24 emails each. Vuori outperformed other brands in terms of advertising with 59 new ads launched and 29 unique ad copies used. In terms of media preference, Vuori favored images with 71% of their media in the form of images, and the remaining as videos. Ten Thousand, on the other hand, relied entirely on images for their advertising campaigns.

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