Email Marketing Summary: In the jewelry industry, Ana Luisa emerges as the leader in email marketing. They send a high number of emails with a good email scoring. Mejuri closely follows, maintaining strong email performance. However, brands like Tiny Rituals and Louyetu are right behind, showing robust email marketing strategies. On the other hand, brands like PDPAOLA, MINT & LILY, and Stone And Strand need to significantly improve their email marketing efforts.
Email Deliverability Summary: Louyetu excels in email deliverability, maintaining a high average spam score and good email size optimization. In contrast, Pandora, Menē, and MINT & LILY need to work on their email size and spam scores to improve email delivery.
Ads Performance Summary: Mejuri leads the way in advertising performance, with the highest number of new ads detected and a wide variety of unique ad copies. Pandora, Oak & Luna, and Kimaï also show strong advertising performance. On the flip side, brands like MINT & LILY, Tiny Rituals, and Ring Concierge need to enhance their advertising strategies.
Social Ads Diversity Summary: Oak & Luna stands out with an impressive proportion of video assets in their social ads. Kimaï and Mejuri also perform well in social ad diversity. Brands such as MINT & LILY, Gemmyo, and VRAI lag behind in diversifying their social ad assets, particularly with video content.
Email Marketing Summary: Ana Luisa and Mejuri lead the jewelry industry in email marketing, sending a substantial number of emails with good overall performance. However, Louyetu lags behind with a high percentage of promotions and an average email scoring, indicating room for improvement. MINT & LILY stands out with a high email engagement percentage, showcasing a successful strategy.
Email Deliverability Summary: Louyetu and Kimaï excel in email deliverability, demonstrating optimized email sizes and good spam scores. However, Pandora, while having a significant number of emails sent, needs improvement in deliverability, reflected in its high average spam score. PDPAOLA, on the other hand, lacks a spam score, potentially impacting its email deliverability.
Ads Performance Summary: Pandora dominates the advertising landscape in the jewelry industry, leading in both the number of ads published and unique copy performance. Mejuri closely follows, showing strong advertising prowess. In contrast, brands like STONE AND STRAND and Tiny Rituals struggle in the advertising domain, with limited ads and poor performance in unique copy creation.
In conclusion, Ana Luisa and Mejuri shine in email marketing, Louyetu and Kimaï lead in email deliverability, and Pandora dominates the advertising space in the jewelry industry. Brands like STONE AND STRAND and Tiny Rituals need to enhance their advertising strategies to compete effectively.
In August, Ana Luisa and Mejuri maintained their lead in emails, sending 33 and 23 messages respectively.
As for advertising, PDPAOLA continued to dominate with 109 new ads introduced this month, utilizing the most ad copies (34). Kimai followed with 59 new ads.
In terms of advertising approach this month, PDPAOLA emphasized videos, while Kimai favored images. PDPAOLA employed 59 videos and 50 images, while Kimai used 36 images and 23 videos.
In July, Ana Luisa takes the lead in emails with 27, followed by Mejuri with 23 emails.
In terms of advertising, PDPAOLA is the frontrunner with 136 new ads created. Mejuri secures the second place with 75 new ads and the highest number of ad copies (54).
Concerning ad strategy, PDPAOLA emphasizes videos, employing 82 videos compared to 54 images. Meanwhile, Mejuri leans more towards images, using 50 images versus 18 videos.
During the month of June, Pandora took the lead in emails, sending a total of 28 emails, while Louyetu followed with 22 promotional emails.
In terms of advertising, Oak & Luna is the top creating 144 new ads. PDPAOLA follows in the second position with 129 new ads.
When it comes to ad strategy, both Oak & Luna and PDPAOLA gave more emphasis to videos over images. Oak & Luna utilized 79 videos compared to 65 images, while PDPAOLA used 68 videos and 61 images in their advertising campaigns.
In May, Aurate leads the way with 27 emails, followed by Louyetu with 22 promotional emails. In the realm of advertising, Kimai takes the top spot with an impressive 104 new ads, followed closely by PDPAOLA with 103 new ads. Kimai's ad strategy centers around engaging images, utilizing 57 images and 47 videos. Meanwhile, PDPAOLA adopts a video-centric approach, employing 58 videos and 45 images in their new ads.
This month, Tiny rituals emerged as the leading email sender, sending a total of 24, followed by PDPAOLA with 20 and MINT & LILY with 16. On the other hand, Pandora stood out in terms of published ads with 60 new ones, closely followed by Kimai with 59, Ring Concierge with 39, and Ana Louisa with 37.
During April, Louyetu surpassed Tiny Rituals and became the leader in terms of emails sent with 24 emails. Tiny Rituals followed closely with 22 emails, being the top one in March.
MINT & LILY took the lead in the number of ads created with 89 new ads during April, followed by Mejuri with 60 new ads in the same month.
In terms of ad strategy, Mejuri focused more on images than videos, creating 43 new images vs. only 13 new videos. On the other hand, MINT & LILY used almost the same number of images and videos, with 43 new videos vs. 41 new images.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
These brands offer a range of styles and materials to suit different tastes and occasions, from delicate and minimalist to bold and statement pieces. Jewelry brands are always challenged in creating emotional connections with customers. Let’s explore these brands’ marketing strategies to uncover their designs, stories, and see how they connect with the audience.