Email Marketing Summary: In the garden industry, Vego Garden stands out as a top performer in email marketing, sending a significant number of emails with a good email score, although it has a high percentage of promotions. The Sill and Artiplanto follow, both sending a good number of emails with respectable email scores. Lively Root and Gardyn send a moderate number of emails but need to improve their email scores. Brands like Muddy Trowel and Bloomscape lag in email marketing performance.
Email Deliverability Summary: Patch plants excels in email deliverability with a very good email score and optimized email size. Rosy and Muddy Trowel also perform well in this regard. On the other hand, Vego Garden needs to work on reducing its email size for better deliverability. Click & Grow and Shrooly have good email scores but large email sizes, impacting their deliverability.
Ads Performance Summary: Vego Garden and Artiplanto lead in advertising within the garden industry. They publish a significant number of ads with a diverse range of unique copies, demonstrating strong advertising performance. Gardyn and Shrooly are also notable in this area. Brands like Rooted and Muddy Trowel have limited ad performance.
Social Ads Diversity Summary: Shrooly is at the forefront in social ads diversity, featuring a high proportion of videos in their ads. Sunday and Gardyn also do well in this aspect, with a significant proportion of videos in their social ads. In contrast, brands like Patch plants have an equal proportion of images and videos in their social ads, while Rooted and Lively Root need to enhance the diversity of their social ads.
Email Marketing Summary: Sunday stands out in the garden industry for email marketing, showing impressive engagement with a high email scoring and no promotions, signaling a refined strategy. Vego Garden, The Sill, and Artiplanto also perform well in email marketing, demonstrating good email scoring, although promotions need attention. Lively Root and Rooted have potential but need improvements in promotions. Gardyn, HAMAMA, Lettuce Grow, Shrooly, Click & Grow, Muddy Trowel, Rosy, Bloomscape, and Patch plants face challenges, requiring enhancements in both email scoring and promotions to compete effectively.
Email Deliverability Summary: Patch plants leads in email deliverability, excelling in both spam score and email size optimization. Artiplanto, Bloomscape, Vego Garden, and Click & Grow also demonstrate good email deliverability. Sunday and Lettuce Grow need attention in email size optimization but maintain reasonable spam scores.
Ads Performance Summary: Gardyn takes the lead in ads performance, showing a high number of new ads, good ad velocity, and diverse copies. Lively Root, Sunday, Shrooly, and Vego Garden also perform well with a balanced approach to ad velocity and unique copies. Click & Grow, Patch plants, and Artiplanto show promise but need enhancements in both ad velocity and diversity. The Sill, HAMAMA, Rosy, Lettuce Grow, Rooted, Bloomscape, Muddy Trowel, and The Sill face challenges, requiring improvements in both ad velocity and diversity
Email Marketing Summary: In the Garden industry, Bloomscape leads with 19 average emails sent, scoring high in email quality at 75.37%. Lettuce Grow and Sunday also perform well, with 12 emails each and high email quality scores. However, Patch Plants sends the fewest emails at 6 on average, but they need to improve email quality.
Email Deliverability Summary: Bloomscape leads in email deliverability with an average spam score of -3.68 and a reasonable email size. Patch Plants and Rosy also perform well in email deliverability. However, several brands, like Vego Garden and Lively Root, need to improve their email size and spam scores.
Ads Performance Summary: Shrooly is the most active in advertising with 56 new ads, but they should work on unique ad copy. Gardyn and Vego Garden also perform well in ads, but Gardyn lacks unique copy. Brands like Rooted and Bloomscape need to improve their ad presence and uniqueness.
Social Ads Diversity Summary: Gardyn leads in social ad diversity, with a good balance of images and videos. Sunday and Vego Garden also perform well in this aspect. However, Patch Plants and Rosy need to diversify their social ads with more videos.
Overall, Bloomscape and Gardyn are the leaders in the Garden industry, excelling in email marketing, deliverability, and ads. Brands like Patch Plants and Rosy need to work on their email quality and ad strategies, while Rooted and Lively Root should focus on improving their ad presence.
During July, Vego Garden maintained its dominance in emails (23) and notably, 95% of these emails are promotional. Artiplanto took the second spot with 20 emails.
Shifting focus to advertising efforts, Vego Garden continued to lead with the creation of 70 new ads. Artiplanto followed closely in the second place, contributing 65 new ads with the highest number of ad copies (33) this month.
In terms of ad approach, both Vego Garden and Artiplanto exhibit a preference for images over videos. Vego Garden utilized 45 images compared to 25 videos, while Artiplanto employs 50 images and 15 videos in its campaigns.
During the month of June, Vego Garden maintained its position as the leader in email communication, sending a total of 21 emails. In close pursuit, Bloomscape followed with 19 emails to engage with their audience.
Shifting our focus to advertising efforts, Sunday and Vego Garden continued to dominate, but this time Sunday took the lead by sending more emails (106) compared to Vego Garden's 102 emails.
Regarding their ad media preferences, Vego Garden focused primarily on utilizing images, while Sunday adopted a more balanced approach. Vego Garden incorporated 68 images and 34 videos in their ads, while Sunday utilized 54 images and 52 videos.
In May, Vego Garden took the lead in emails with 21 promotional emails, closely followed by Sunday with 20 emails. In terms of ads, both Vego Garden and Sunday emerged as leading brands, with Vego Garden creating 127 new ads and Sunday creating 125 new ads. Vego Garden focused more on images, while Sunday prioritized videos. Their performance in emails and ads makes Vego Garden and Sunday noteworthy brands to study and apply their best practices in the garden sector.
During the month of April, Bloomscape emerged as the leader with 22 emails sent, followed by Vego Garden with a total of 20 promotional emails. Sunday claimed the top spot in ads with 60 new ads created, followed by Vego Garden with 59 new ads and the highest number of ad copies used in its new ads, with a total of 42 unique ad copies.
In terms of ad strategy, Sunday is highly focused on videos, creating 56 videos compared to only 4 images. Vego Garden also used more videos with 38 videos and 21 images in its new ads.
In March, Bloomscape stood out as the leader in email marketing with 22 emails, followed by HAMAMA with 20. When it comes to advertising, Gardyn emerged as the top performer with 42 new ads, followed closely by Bloomscape and Artiplanto with 38 and 30 new ads respectively. Artiplanto also took the lead in terms of unique ad copies used in their new ads, with 30 ad copies. In terms of advertising format, Gardyn used a balanced approach, with 52% of new ads featuring images and videos. On the other hand, Bloomscape and Artiplanto were more image-focused with 74% and 90% respectively.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
In the garden industry, some brands focus on sustainability and eco-friendliness, while others offer a wide range of plants and tools for gardening in any setting. Some of the marketing hurdles for these brands are promoting the quality and effectiveness of their products, and catering to customers desires specifically those who prioritize environmental consciousness and sustainable practices. Explore these brands to see their special marketing approaches and get inspiration.