Discover here all the benchmarks related to the
Cannabis
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
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Email Marketing Summary: Recess emerges as the leader in the Cannabis industry for email marketing, maintaining a balanced strategy with good email scores and a moderate promotion percentage. Foria closely follows, excelling in email performance despite a slightly higher promotion percentage. House Plant and Trip demonstrate strong performances, yet they need to address a higher promotion focus. Highline Wellness, Proper, and Standard Dose lag in email marketing, having sent no emails during the observed period.
Email Deliverability Summary: House Plant secures the top spot in email deliverability, boasting the best spam score and optimized email size. Recess follows with good deliverability, although it faces challenges with email size. Brands like The Honey Pot Company, FAB CBD, and Foria need to enhance their deliverability, addressing issues with spam scores and email size.
Ads Performance Summary: beam leads in advertising, publishing the highest number of ads with a diverse range of unique copies. Foria and Feals also exhibit strong advertising efforts. On the flip side, brands like Standard Dose and Proper need to improve their advertising presence, having shown no activity during the observed period.
Social Ads Diversity Summary: Sandland Sleep excels in social ads diversity, utilizing a mix of images and videos effectively. Recess and beam also showcase good diversity in their social ads. However, brands like The Honey Pot Company and FAB CBD need to enhance their diversity by incorporating more images and videos to stay competitive in this aspect.
Email Marketing Summary: Recess stands out in the Cannabis industry for email marketing, excelling in both the number of emails sent and email scoring. Foria and The Good Patch also perform well, maintaining a good balance between the quantity of emails and their quality. Feals demonstrates high email scoring but needs improvement in promotions. House Plant, Trip, and FAB CBD face challenges with poor email scoring and promotions and should focus on enhancing both aspects. Notably, several brands like Proper, Sandland Sleep, and beam need substantial improvements across all email marketing metrics.
Email Deliverability Summary: Recess continues to lead in email deliverability with a low spam score and optimal email size. The Honey Pot Company, beam, Feals, and Highline Wellness show potential in deliverability but require improvements in either spam score or email size. House Plant, Trip, and Proper face challenges and need substantial enhancements in both spam score and email size. Not Pot requires improvement in email size for better deliverability.
Ads Performance Summary: The Honey Pot Company emerges as a leader in ads performance within the Cannabis industry, demonstrating a high number of new ads, good ad velocity, and diverse copies. The Good Patch and FAB CBD also perform well in ads, showcasing variety and good velocity. Recess, Foria, and beam show potential but need improvements in ad velocity and diversity. House Plant, Feals, and Not Pot face challenges and require enhancements across ad velocity and diversity metrics.
Email Marketing Summary: Standard Dose leads in email marketing with the highest number of emails sent, although they have room to improve their email scoring. The Good Patch and beam also perform well in email marketing. Proper and Not Pot need to enhance their email strategies.
Email Deliverability Summary: Proper excels in email deliverability with a very good spam score and small email size. The Honey Pot Company and FAB CBD also perform well. Recess and Feals need to work on their email deliverability.
Ads Performance Summary: Feals leads in advertising with the most new ads and a good variety of unique copies. beam and The Good Patch also excel in ads. Brands like Highline Wellness and Not Pot lag in ad performance.
Social Ads Diversity Summary: Recess stands out in social ad diversity with a high proportion of videos. The Honey Pot Company and beam also perform well in this aspect. Brands like House Plant and Highline Wellness need to diversify their social ads with more videos.
In summary, Standard Dose is the leader in email marketing, while Proper excels in email deliverability and Feals leads in ads performance. Recess stands out in social ad diversity. Brands like Not Pot and Highline Wellness need to improve their email and ad strategies to compete effectively in the Cannabis industry.
In July, Standard Dose and The Good Patch maintained their leadership in emails and ads, respectively.
In terms of emails, Standard Dose sent 20 emails, while Foria secured the second position with 17 emails.
Regarding advertising, The Good Patch created 70 new ads. Beam came in the second position with 44 new ads and the highest number of ad copies (23).
Concerning ad strategy, The Good Patch focused more on images, while Beam leaned towards videos. The Good Patch employed 36 images compared to 34 videos, while Beam used 31 videos versus 13 images.
In the month of June, Standard dose secured the first position by sending 20 emails. Notably, Beam followed in the second position with 17 emails.
Shifting our focus to advertising endeavors, The Good Patch was again the leader, creating 85 new ads. Remarkably, they also utilized the highest number of ad copies (31) among all the brands of the benchmark. Beam followed with 61 new ads created.
Considering the ad strategy employed by both The Good Patch and Beam, they both demonstrated a shared emphasis on videos. The Good Patch incorporated 47 videos alongside 37 images to captivate their audience, while Beam utilized 43 videos and 18 images in their advertising campaigns.
In May, Beam led with 19 emails, closely trailed by The Good Patch with 15 emails. The Good Patch dominated the ads landscape with 96 new ads, followed by Feals with 62 new ads and the highest number of ad copies (48). The Good Patch adopted a balanced approach between images and videos, while Feals emphasized images over videos. The Good Patch used 48 images vs. 47 videos an Feals used 43 images vs. 19 videos.
In April, Beam, The Honey Pot Company, and Recess sent 15 emails each, taking the lead from Standard Dose.
When it comes to ads, Beam outdid other brands with 39 new ads and used a total of 21 unique ad copies, followed by The Honey Pot Company with 20 new ads.
Beam's ad strategy is focused on videos with 22 videos compared to 17 images. Meanwhile, The Honey Pot Company uses a balanced approach, with 10 images and 10 videos.
In March, Standard Dose was the most active email sender with 24 emails, followed by Recess with 18 emails and Beam with 13 emails. When it comes to new ads, Foria was the leader with 37 new ads created, followed by Trip with 34. However, Trip used more unique ad copies (22) compared to Foria's 14. Foria and Beam relied more on videos in their ads, with percentages of 59% and 62% respectively, while Trip leaned more towards images with a 79% usage rate in its new ads.
In the world of cannabis, there are a variety of brands that offer CBD and THC products for different purposes. These brands face a marketing challenge due to the legal status of cannabis products in many places. So, these cannabis brands use innovative marketing strategies to break through the stigma. - Let’s discover how they do it.
