Email Marketing Overview : In the dynamic swimwear sector of November 2023, Frankies Bikinis and Summersalt emerge as industry leaders, sending 30 and 32 emails on average, combining excellent email scores of 41.53% and 58.88%. Their well-balanced strategy places them at the forefront. Meanwhile, Beach Bunny Swimwear and Solid & Striped lag, struggling with both email volume and scoring, signaling a need for a more comprehensive and engaging email marketing approach.
Email Deliverability Insights : Kitty & Vibe excels in email deliverability with a low spam score and fair email size, showcasing optimization for successful delivery. Conversely, Left On Friday faces challenges with a high spam score and a large email size, necessitating improvements in their email delivery strategy. While Dippin Daisy's exhibits potential in email delivery, it falls short in email scoring, indicating a need for a balanced approach to enhance overall email performance.
Ads Performance : The swimwear advertising arena is fiercely competitive, with Frankies Bikinis and Beach Riot leading the pack, publishing 85 and 73 ads, respectively. Both brands not only maintain high ad velocity but also showcase diversity in their ad copies, featuring numerous unique images and videos. In contrast, Kenny Flowers struggles, marked by poor ad velocity and limited diversity, suggesting a need for a more dynamic and engaging advertising strategy. In a visually-driven market, a rich mix of images and videos proves crucial for brand engagement and recall, an area where Frankies Bikinis and Beach Riot excel.
Email Marketing Summary: In the swimwear industry, Summersalt shines as a leader in email marketing, sending a high volume of emails with excellent email scoring and a reasonable level of promotions. Beach Riot and Kenny Flowers also perform well in email marketing, but Beach Riot should work on reducing promotions. Fair Harbor and Andie maintain good email practices with potential for improvement in email scoring and promotions. Left On Friday and Solid & Striped exhibit room for improvement, especially in promotions. Frankies Bikinis, Four Three Seven, Beach Bunny Swimwear, and Monday Swimwear need to enhance their email marketing strategies, while Kitty & Vibe, Dippin Daisy's, Vitamin A Swim, and Cupshe lag in this category.
Email Deliverability Summary: Kitty & Vibe excels in email deliverability with good spam scores and email sizes. Dippin Daisy's follows closely, maintaining fair spam scores and email sizes. Beach Bunny Swimwear demonstrates strong email deliverability with excellent spam scores and small email sizes. Four Three Seven maintains a robust presence with fair spam scores and moderate email sizes. Andie exhibits good email deliverability but should reduce email sizes. Fair Harbor, Beach Riot, and Vitamin A Swim should work on both spam scores and email sizes. Frankies Bikinis lacks spam score data but maintains small email sizes. Left On Friday, Solid & Striped, Monday Swimwear, Summersalt, and Kenny Flowers perform well in email deliverability. Cupshe lacks data in both spam scores and email sizes.
Ads Performance Summary: Four Three Seven leads in advertising performance with the highest number of new ads detected and a wide variety of unique copies. Cupshe closely follows with strong advertising performance, including numerous new ads and unique copies. Summersalt, Beach Riot, and Andie perform well in both new ads and unique copies. Frankies Bikinis, Fair Harbor, Dippin Daisy's, and Kenny Flowers show potential in this category. Monday Swimwear, Beach Bunny Swimwear, Kitty & Vibe, Solid & Striped, Left On Friday, and Vitamin A Swim need to enhance their advertising strategies.
In August, Cupshe stood out both in emails and ads.
For emails, Cupshe sent 27 emails, and Summersalt closely followed with 26 emails.
In terms of advertising, Cupshe led with 91 new ads, while Left On Friday took second place with 77 new ads introduced.
In their advertising approach, both Cupshe and Left On Friday favored images in their new ads this month. Cupshe employed 64 images compared to 27 videos, and Left On Friday used 40 images and 36 videos.
Email Marketing Summary: Summersalt stands out in the swimwear industry with good email performance and a relatively low promotion percentage. Beach Riot and Andie also perform well in email marketing. However, Monday Swimwear lags behind with poor email performance and a high promotion percentage.
Email Deliverability Summary: Kitty & Vibe excels in email deliverability with a very good spam score and optimized email size. Cupshe and Kenny Flowers also perform well in email deliverability. However, brands like Monday Swimwear and Solid & Striped need to enhance their email optimization.
Ads Performance Summary: Cupshe dominates advertising in the swimwear industry with the highest number of new ads detected and good unique copy performance. Kenny Flowers and Fair Harbor also perform well in advertising. On the other hand, Monday Swimwear and Beach Bunny Swimwear have minimal advertising presence.
In summary, Summersalt leads in email marketing, Kitty & Vibe excels in email deliverability, and Cupshe dominates in advertising within the swimwear industry. Brands like Monday Swimwear need to enhance their overall marketing efforts.
In July, Dippin' Daisy's maintains its lead in emails with 28 messages. Summersalt and Vitamin A Swim closely follow with 27 emails each.
In terms of advertising, Cupshe takes the top spot with 120 new ads created and the highest number of ad copies (61). Andie secures the second position with 101 new ads.
Regarding ad strategy, Cupshe prioritized videos, utilizing 61 videos compared to 59 images. Meanwhile, Andie employed more images, using 55 images versus 46 videos.
During the month of June, the leaders in emails were Dippin Daisy's and Vitamin A Swim. Dippin Daisy's held the first position with a total of 31 emails, while Vitamin A Swim followed in the second position with 30 emails.
When it comes to advertising, Cupshe maintained its top position by creating 150 new ads, utilizing the highest number of ad copies (57) among all the brands in the benchmark. Following behind is Four Three Seven with 124 new ads.
In terms of ad media strategy, Cupshe gave priority to images, relying on 92 images compared to 57 videos. Conversely, Four Three Seven adopted a different approach, utilizing more videos with 65 videos and 59 images.
In May, Frankies Bikinis fell short of securing the top position, as Cupshe claimed the lead. Frankies Bikinis sent a total of 30 emails, whereas Cupshe surpassed them with 33 emails during the month.
Maintaining its dominance in the advertising realm, Cupshe continued to shine with an impressive 120 new ads created. Summersalt closely followed with 112 new ads, boasting the highest number of ad copies with a total of 64 unique variations.
Both Cupshe and Summersalt showcase their brands predominantly through images in their advertisements. Cupshe leverages 79 images alongside 40 videos, while Summersalt used 80 images and 26 videos.
In March, Frankies Bikinis took the lead in the number of emails sent with 32 emails, followed by Beach Bunny Swimwear with 30 emails sent.
Cupshe emerged as the top brand in terms of new ads launched with 60 new ads, and also had the highest number of unique ad copies used during the same period, with 25 unique ad copies. Solid & Striped followed closely with 40 new ads launched.
Cupshe's advertising strategy is solely focused on using images, with 100% of their media used in the form of images, and they launched 58 new images.
Frankies Bikinis maintained its lead in terms of emails sent, sending 35 emails in April, compared to 32 emails in March. Beach Bunny Swimwear followed with 30 emails sent in the same period.
In terms of new ads created, Cupshe remained the top brand with 60 new ads created during April, the same number as March. Frankies Bikinis came second with 57 new ads created in the same period.
Both Cupshe and Frankies Bikinis had a similar ad strategy, focusing on using images in their new ads. Cupshe used 54 new images and 6 new videos, while Frankies Bikinis used 49 new images and 8 new videos in their new ads.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Swimwear brands provide a wide range of styles and sizes to accommodate all body types and personal preferences. However, these brands may face challenges in their marketing efforts, such as developing campaigns that promote inclusivity and finding unique ways to set themselves apart in the market. Explore the world of swimwear with these leading brands and discover their promotional strategies to splash in the industry.