Sports Tech

This page offers benchmarks and comparisons over time for Direct To Consumers brands in the
Sports Tech
industry. Our goal is to provide for free insights and benchmarks on their digital marketing strategy, email practices and advertising velocity. We'll compare at least 15 brands every month with thresholds. If you want more detailed insights, you can subscribe to our newsletter.

DTC Benchmark History

Discover here all the benchmarks related to the

Sports Tech

industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.

You'll find all the information you're looking for for any specific month.

Sports Tech - November - 2023

Created on
December 5, 2023
Latest update on
December 7, 2023
10.5
Emails published on average
50
Ads launched on average
1.7
Average Spam Score

Email Marketing Overview: The Sports Tech domain saw a robust 81.55% surge in weekly emails, averaging 10.53. Hydrow emerges as the leader, sending 33 emails with stellar scores. Peloton and Oru Kayak follow, exhibiting commendable email practices. In ads, Crossnet leads with 122 ads, showcasing remarkable diversity. Peloton and Theragun also shine, maintaining a balance between quantity and quality.

Email Deliverability Insights: In terms of email deliverability, Tempo Fit struggles with high spam scores and large email sizes. Contrarily, Theragun excels in both aspects, optimizing emails for delivery. Oru Kayak shows proficiency in email practices but faces deliverability challenges. Hydrow maintains a good balance, excelling in email deliverability and size optimization.

Ads Performance: Brands surged in ad production by 45.05%, averaging 50.0 weekly. Crossnet, Peloton, and Theragun lead with diverse content. Crossnet boasts 122 ads with engaging diversity, showcasing its prowess. Peloton, a consistent performer, excels in both email and ad domains. Tempo Fit, despite struggling in emails, shows potential for improvement in ad diversity.

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Sports Tech - October - 2023

Created on
November 3, 2023
Latest update on
November 3, 2023
5.3
Emails published on average
39
Ads launched on average
2.7
Average Spam Score

Email Marketing Summary: In the Sports Tech industry, Hydrow emerges as a leader in email marketing. They not only send a significant number of emails but also maintain high email scoring. Tonal is another top performer with a good balance of emails sent and high email scoring. In contrast, brands like Echelon and Ergatta need to improve their email marketing performance, particularly in email scoring.

Email Deliverability Summary: Tempo Fit and Theragun stand out for their email deliverability. They have good average spam scores and fair email size optimization. However, Oru Kayak and Quell need to work on their email deliverability, as they have fair spam scores but face challenges in email size optimization.

Ads Performance Summary: Theragun leads in advertising performance, with a high number of new ads detected and a variety of unique ad copies. Hydrow, Tempo Fit, and Tonal also perform well in advertising. Conversely, brands like FightCamp and Ergatta need to enhance their advertising efforts, with fewer new ads detected and limited ad diversity.

Social Ads Diversity Summary: Oru Kayak and Quell shine in social ad diversity, with a significant proportion of video assets in their ads. Hydrow and Peloton also perform well in this aspect. However, brands like Joovv and Supersapiens have limited social ad diversity, with a lack of video content in their ads.

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Sports Tech - September - 2023

Created on
October 3, 2023
Latest update on
October 3, 2023
5.2
Emails published on average
28
Ads launched on average
1.9
Average Spam Score

Email Marketing Summary: Hydrow and Joovv lead the Sports Tech industry in email marketing. Hydrow stands out with a strong performance in both email scoring and promotions. Joovv, while excelling in email scoring and promotions, needs improvement in the promotion management area. Oru Kayak follows closely, showcasing good email scoring but struggling with promotions. Tonal and Echelon are performing well but face challenges in promotions.

Email Deliverability Summary: Hydrow excels in email deliverability with a low spam score and effective email size optimization. Quell and Tempo Fit demonstrate good deliverability but face challenges in email size optimization. Theragun, Oru Kayak, and Supersapiens need improvements in both spam score and email size optimization. Echelon and FightCamp lag behind in deliverability, struggling with both spam score and email size optimization.

Ads Performance Summary: Hydrow dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, Oru Kayak, and Wahoo Fitness also perform well, maintaining a good balance of ad velocity and unique copy. Peloton struggles in ad velocity and diversity, impacting its visibility. Brands like Tempo Fit and Clmbr face challenges in both ad velocity and copy diversity.

In conclusion, Hydrow leads the Sports Tech industry, excelling in both email marketing and advertising. Joovv and Oru Kayak follow closely but need refinement in certain areas. Tonal and Wahoo Fitness perform well but require improvements in promotions and ad diversity. Brands like Peloton, Echelon, and FightCamp need significant enhancements to compete effectively.

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Sports Tech - August - 2023

Created on
September 2, 2023
Latest update on
September 2, 2023
6.0
Emails published on average
26
Ads launched on average
1.9
Average Spam Score

In August, Theragun and Oru Kayak maintained their lead in emails, sending 16 and 15 emails, respectively.

Looking at advertising, Peloton and Oru Kayak shared the top spot. Peloton created 118 new ads, boasting the highest number of ad copies at 55 for the month. Oru Kayak followed closely with 60 new ads launched.

In terms of their advertising strategy, both Peloton and Oru Kayak favored videos over images. Peloton used 74 videos compared to 43 images, while Oru Kayak employed 39 videos against 21 images.

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Sports Tech - July - 2023

Created on
August 8, 2023
Latest update on
August 8, 2023
7.7
Emails published on average
31
Ads launched on average
1.8
Average Spam Score

In July, Theragun retains its leadership in emails with a total of 37 emails, followed by Oru Kayak with 22 emails.

In terms of advertising, Peloton takes the lead with 136 new ads created and utilizing the highest number of ad copies (58). Oru Kayak secures the second position with 70 new ads.

Concerning ad strategy, both Peloton and Oru Kayak prioritized videos this month. Peloton employs 99 videos vs. 37 images, and Oru Kayak employed 55 videos vs. 15 images.

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Sports Tech - June - 2023

Created on
July 4, 2023
Latest update on
July 4, 2023
8.2
Emails published on average
28
Ads launched on average
2.3
Average Spam Score

During the month of June, Theragun and Peloton once again maintained their leading positions in email campaigns. Theragun surpassed with 24 emails, while Peloton followed closely behind with 15 emails.

When it comes to advertising, Theragun and Peloton continued their dominance, with Theragun taking the lead this time by creating 114 new ads. Peloton secured the second position with 106 new ads, and it also stood out by utilizing the highest number of ad copies, totaling 50, among all the brands in the benchmark for the month of June.

In terms of ad strategy, Theragun opted for a higher proportion of videos, incorporating 51 videos and 47 images into their campaigns. On the other hand, Peloton prioritized images, utilizing 56 images and 50 videos.

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Sports Tech - May - 2023

Created on
June 2, 2023
Latest update on
June 2, 2023
7.9
Emails published on average
42
Ads launched on average
1.3
Average Spam Score

In May, Theragun and Peloton remain the frontrunners in email communication, with Theragun sending 22 emails and Peloton following closely with 17 emails. As for advertising, Peloton takes the lead with 164 new ads and 104 unique ad copies. Theragun is not far behind, creating 111 new ads. Peloton adopts a well-rounded ad strategy with 77 videos and 72 images, while Theragun prioritizes videos, featuring 71 videos and 24 images in their campaigns.

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Sports Tech - April - 2023

Created on
April 29, 2023
Latest update on
April 29, 2023
6.5
Emails published on average
16
Ads launched on average
1.4
Average Spam Score

During April, Theragun took the lead in terms of the number of emails sent with 24 emails, followed by Peloton with 16 emails. Theragun also led in the number of ads launched with 49 new ads created in April, followed by Oru Kayak with 44 new ads. Regarding the ad strategy, Theragun focused on using videos with 44 new videos and only 2 new images in its new ads, while Oru Kayak emphasized using images with 35 new images and 9 new videos.

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Sports Tech - March - 2023

Created on
March 30, 2023
Latest update on
April 1, 2023
8.1
Emails published on average
19
Ads launched on average
1.9
Average Spam Score

In March, Oru Kayak took the lead in terms of the highest number of emails sent, sending 25 emails, followed by Theragun and Peloton with 21 and 19 respectively. On the other hand, Peloton outperformed other brands with a whopping 106 new ads launched and 53 unique ad copies used during the same period. Peloton's advertising strategy for new media predominantly involved images, which accounted for 61% of the media used, while the remaining 39% consisted of videos.

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The Tech Advantage: Email and Promotion Standards of DTC Sports Tech Brands

Sports tech brands offer innovative solutions to help athletes and fitness enthusiasts track their progress, improve their performance, and reach their goals. However, these brands are challenged in building trust and credibility through scientific research and athlete endorsements, standing out in a rapidly evolving and competitive market, and educating consumers on the benefits of their technology. As you dive into these brands, you will see how they promote and convince their customers about their sport technologies’ effectiveness.

Mentioned brands