Skincare

This page offers benchmarks and comparisons over time for Direct To Consumers brands in the
Skincare
industry. Our goal is to provide for free insights and benchmarks on their digital marketing strategy, email practices and advertising velocity. We'll compare at least 15 brands every month with thresholds. If you want more detailed insights, you can subscribe to our newsletter.

DTC Benchmark History

Discover here all the benchmarks related to the

Skincare

industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.

You'll find all the information you're looking for for any specific month.

Skincare - January - 2024

Created on
February 16, 2024
Latest update on
February 16, 2024
13.8
Emails published on average
33
Ads launched on average
1.6
Average Spam Score

Email Marketing Performance: Biossance leads the Skincare Brands industry with 29 emails sent, demonstrating a good performance score of 47.03% but requiring improvements in email scoring and promotional strategies. Kate Somerville closely follows with 26 emails, showcasing a commendable performance score and a moderate promotion approach (23%). Curology exhibits potential with 22 emails, boasting a high performance score and effective promotional strategies. Tata Harper and cocokind present promising performances with 21 and 16 emails, respectively, but need refinements in email scoring and promotion strategies to maximize engagement and competitiveness. Ren Skincare, Boscia, Dr. Brandt Skincare, and other brands require enhancements in both performance and promotion strategies to effectively engage consumers and remain competitive in the Skincare Brands industry.

Email Deliverability and Spam Scores: HeyDay excels in email deliverability with a positive spam score and efficient email size management. Tata Harper demonstrates positive spam scores but requires improvements in email size management. Anese exhibits positive spam scores and efficient email size management. Activist Skincare shows potential in spam scores but needs enhancements in email size management to optimize email deliverability. Boscia, OSKIA Skincare, KraveBeauty, and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.

Advertising Performance: Curology leads in advertising with 75 impactful ads, emphasizing both volume and diversity in ad content. HeyDay closely follows with 61 impactful ads, showcasing a variety of unique copies and strong advertising volume. Dr. Brandt Skincare and Pai Skincare demonstrate potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Skincare Brands industry. Kate Somerville, Tata Harper, cocokind, and other brands face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

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Skincare - December - 2023

Created on
December 27, 2023
Latest update on
December 27, 2023
17.3
Emails published on average
35
Ads launched on average
1.7
Average Spam Score

Email Marketing Overview: In the last month, the skincare industry has seen an 8.97% surge in average emails sent, reaching 17.73 per brand. Biossance takes the lead with 58 emails, exhibiting a proactive engagement strategy. Curology shines with an impressive 68.45% email scoring, emphasizing its effective communication. However, Tata Harper and Ren Skincare need to refine their content, scoring lower in email performance. The industry average stands at 51.91%, indicating room for improvement in overall email engagement strategies.

Email Deliverability Challenges:While there's an industry-wide increase in average spam scores by 14.79%, several brands maintain robust deliverability. HeyDay stands out with a low spam score of -1.2, showcasing effective email delivery. Tata Harper struggles with large email sizes, impacting deliverability, while OSKIA Skincare faces challenges in both spam scores and email sizes. Curology excels in email deliverability, demonstrating its commitment to reaching customer inboxes effectively.

Adaptability in Advertising:The advertising landscape shows a 3.99% decrease in average ads published, reaching 38.53 per brand. Curology leads with 144 new ads, reflecting a dynamic advertising strategy. HeyDay impresses with diverse ad content, including 43 unique copies and 71.67% video proportion. Tata Harper focuses on images, with 60 new images dominating its advertising strategy. While Biossance lags behind in ad volume, its social ad diversity remains a potential area for improvement. Overall, the skincare industry demonstrates a need for varied advertising strategies to enhance engagement.

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Skincare - November - 2023

Created on
November 19, 2023
Latest update on
November 19, 2023
12.2
Emails published on average
39
Ads launched on average
1.6
Average Spam Score

Email Marketing Summary: Boscia dominates the Skincare industry, sending an impressive 12.2 emails on average with a solid engagement rate of 56.03%. Ren Skincare closely follows, showcasing a good balance but struggling with promotions. Biossance and Tata Harper perform well in email frequency but lack in scoring and promotions. Dr. Brandt Skincare excels in scoring but needs improvement in promotions.

Email Deliverability Summary: HeyDay leads in deliverability with a commendable spam score of -1.86 and efficient email size management. Anese and Tata Harper also perform well in ensuring emails reach inboxes. However, Biossance and OSKIA Skincare face challenges, particularly in spam scores and email size. Curology and KraveBeauty are lagging in deliverability metrics.

Ads Performance Summary: HeyDay emerges as the advertising leader in the Skincare sector, displaying 86 new ads with a diverse copy. Curology and Boscia follow closely, showcasing effective ad strategies. However, Dr. Dennis Gross Skincare and Biossance struggle with ad velocity and diversity, while KraveBeauty and Activist Skincare lag behind with minimal ad presence.

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Skincare - October - 2023

Created on
October 20, 2023
Latest update on
October 20, 2023
10.9
Emails published on average
30
Ads launched on average
2.0
Average Spam Score

Email Marketing Summary: In the skincare industry, Boscia stands out as the leader with excellent email practices. Their emails strike a balance between content and promotions, ensuring strong email scoring and promotions. Ren Skincare and Kate Somerville follow closely with good email performance but need to improve promotions. Anese and Dr. Brandt Skincare maintain solid email practices, with Dr. Brandt Skincare focusing on promotions. Tata Harper excels in email scoring but lacks in promotions. cocokind needs to improve both email scoring and promotions. Pai Skincare is next in line, but it's crucial to work on promotions. KraveBeauty, HeyDay, OSKIA Skincare, Activist Skincare, Biossance, and Curology need comprehensive enhancements in their email marketing.

Email Deliverability Summary: HeyDay leads in email deliverability with an optimal spam score and email size. Boscia also maintains excellent email deliverability practices. Tata Harper achieves good email size but needs improvement in spam scores. Anese exhibits fair deliverability, with focus on email size optimization. Activist Skincare faces challenges with a high spam score but has optimal email size. Dr. Brandt Skincare and Ren Skincare fall into the fair category, emphasizing the need for improvements in both spam scores and email size. The remaining brands, including cocokind, Curology, Kate Somerville, Pai Skincare, Dr. Dennis Gross Skincare, KraveBeauty, OSKIA Skincare, and Biossance, require comprehensive enhancements in email deliverability.

Ads Performance Summary: In the skincare advertising arena, Curology and HeyDay lead the way with high ad velocity and a diverse range of unique ad copies. Dr. Brandt Skincare and Pai Skincare also exhibit strong ad practices, focusing on diverse ad copies. cocokind and Boscia maintain fair ad velocity but need to improve their unique ad copies. Anese and Tata Harper have areas for enhancement in both ad velocity and unique ad copies. Kate Somerville and Ren Skincare fall into the same category but have challenges with ad velocity. OSKIA Skincare, KraveBeauty, Dr. Dennis Gross Skincare, Biossance, and Activist Skincare need comprehensive improvements in their advertising strategies to remain competitive.

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Skincare - September - 2023

Created on
September 17, 2023
Latest update on
September 17, 2023
10.3
Emails published on average
33
Ads launched on average
1.6
Average Spam Score

Email Marketing Summary: In the skincare industry, Kate Somerville leads in email marketing, with a high number of emails sent and good email scoring. Boscia and cocokind also perform well in email marketing. Tata Harper, however, needs improvement as it sends many promotional emails.

Email Deliverability Summary: HeyDay excels in email deliverability with a good spam score and optimized email size. Tata Harper and Anese also perform well in email deliverability. Brands like Dr. Dennis Gross Skincare lag behind in their email deliverability.

Ads Performance Summary: Curology and HeyDay dominate in advertising, with the highest number of new ads detected and good unique copy performance. Kate Somerville and Ren Skincare also perform well in advertising. Brands like KraveBeauty and Activist Skincare need to improve their advertising efforts.

In summary, Kate Somerville is a leader in email marketing within the skincare industry. HeyDay excels in email deliverability, and Curology and HeyDay are leading in advertising efforts. However, some brands like Tata Harper and Dr. Dennis Gross Skincare need to enhance their marketing strategies.

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Skincare - August - 2023

Created on
August 21, 2023
Latest update on
August 21, 2023
9.6
Emails published on average
42
Ads launched on average
1.7
Average Spam Score

In August, Kate Somerville maintains her lead in emails with 27 of which 37% are promotional and Anese secured the second position with 16 emails.

Regarding advertising, Curology and HeyDay both took the lead, each creating an impressive 116 new ads. However, HeyDay stands out by employing the highest number of ad copies at 37.

In terms of ad strategy this month, both Curology and HeyDay favor videos over images. Curology presents 70 videos compared to 44 images, while HeyDay employs 68 videos versus 48 images.

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Skincare - July - 2023

Created on
July 21, 2023
Latest update on
July 21, 2023
11.6
Emails published on average
39
Ads launched on average
2.0
Average Spam Score

In July, Kate Somerville maintained again the leading position with 29 emails, followed by Boscia with 23 emails sent.

When it comes to advertising, Curology and HeyDay are the top brands, creating 90 and 78 new ads, respectively. HeyDay utilized the highest number of ad copies (43) among all benchmark brands for July.

Regarding ad strategy, both Curology and HeyDay favored videos over images. Curology used 57 videos vs. 33 images, while HeyDay employed 68 videos and only 10 images in their July ads.

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Skincare - June - 2023

Created on
June 21, 2023
Latest update on
June 21, 2023
12.3
Emails published on average
44
Ads launched on average
1.8
Average Spam Score

During June, the top performer in emails is again Kate Somerville, with a total of 28 emails sent, closely followed by Boscia with 27 emails.

Shifting to the creation of ads, HeyDay takes the lead with 117 new ads, featuring the highest number of unique ad copies used this month (35). Curology secures the second position with 114 new ads.

When it comes to ad media in the month of June, both HeyDay and Curology prioritize videos. Both brands utilize the same number of videos (69). In terms of images, HeyDay incorporates 48 images, while Curology uses 45 images.

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Skincare - May - 2023

Created on
May 19, 2023
Latest update on
May 19, 2023
13.2
Emails published on average
35
Ads launched on average
1.7
Average Spam Score

In May, Kate Somerville takes the lead in email, sending a total of 34 emails. Ren Skincare closely follows with 23 emails.

Shifting our focus to advertising, Curology emerges as the top performer, creating an impressive 99 new ads. Not far behind, HeyDay secures the second position with 71 new ads introduced in May.

When it comes to ad strategy, both Curology and HeyDay are more focused on videos. Curology employs 56 videos alongside 40 images. Similarly, HeyDay incorporates 50 videos accompanied by 21 images.

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Skincare - April - 2023

Created on
April 17, 2023
Latest update on
April 17, 2023
14.9
Emails published on average
19
Ads launched on average
2.0
Average Spam Score

During April, Biossance and Boscia sent 34 and 29 emails, respectively. Meanwhile, Ren Skincare led in creating new ads with 52 new ads, followed by Anese with 38 new ads. Ren Skincare also had the highest number of ad copies used in its new ads.

In terms of ad strategy, Anese focused more on images, creating 24 new images compared to 14 new videos. On the other hand, Ren Skincare preferred videos with 29 new videos compared to 23 new images in its new ads.

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Skincare - March - 2023

Created on
April 3, 2023
Latest update on
April 3, 2023
15.1
Emails published on average
11
Ads launched on average
1.7
Average Spam Score

During the month of March, Biossance and Kate Somerville sent the same number of promotional emails, with 34 each. Biossance's emails were entirely promotional in nature.

In terms of new ads created, Curology produced the most with 30 new ads, followed by Dr. Brandt Skincare with 29 new ads, featuring 15 ad copies, the most among all the brands.

Curology utilized more videos than images in its ads, with 25 videos and only 4 images, while Dr. Brandt Skincare preferred images over videos, featuring 18 images and 11 videos in its ads this month.

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Glowing Skin Unveiled: Email and Promotion Standards of DTC Skincare Brands.

From luxury to budget-friendly options, these skincare brands offer effective and innovative solutions for all skin types. These brands face several marketing challenges, which may involve educating customers about the advantages of using premium skincare items and differentiating themselves in a competitive market. Indulge in self-pampering and uncover how these brands market their skincare kits.

Mentioned brands