Email Marketing Summary: Death Wish Coffee stands out in the Coffee industry, with a balanced approach, sending 9.93 emails on average and achieving a commendable performance score of 58.34%. Rave Coffee and Everyday Dose are strong contenders, demonstrating good email scoring, though Rave Coffee falls short in promotions. Amora Coffee lags behind, sending fewer emails and struggling in both scoring and promotions.
Email Deliverability Summary: Equator Coffees leads in deliverability with a solid spam score of -5.0, ensuring optimized emails for delivery. Copper Cow Coffee and Trade also maintain fair deliverability. Conversely, Stumptown Coffee Roasters faces challenges with high spam scores and large email sizes. Brands like Blue Bottle Coffee and Peet's Coffee need improvement in email deliverability.
Ads Performance Summary: Everyday Dose emerges as the advertising leader in the Coffee sector, with an impressive 67 new ads and diverse copies. Blue Bottle Coffee and Trade follow closely, demonstrating effective ad strategies. Rave Coffee lags behind with fewer ads and limited diversity. Javy Coffee and Stumptown Coffee Roasters need to enhance their ad presence and diversity to compete effectively.
Email Marketing Summary: In the coffee industry, Everyday Dose, Amora Coffee, and Peet's Coffee emerge as the top performers. Everyday Dose shines with the highest email scoring and a well-balanced promotions strategy. Amora Coffee demonstrates strong performance but needs to work on promotions. Peet's Coffee excels in the number of emails sent but lags in email scoring and promotions. Brands like Verve Coffee Roasters, Blue Bottle Coffee, Trade, and Stumptown Coffee Roasters are next in line, with good email practices, albeit with room for enhancements. Death Wish Coffee and Copper Cow Coffee are on par with strong email practices but face challenges in promotions. Rave Coffee and Coffee Supreme have areas for improvement. Black Rifle Coffee, Javy Coffee, Equator Coffees, and Atlas Coffee Club need comprehensive enhancements in their email marketing.
Email Deliverability Summary: Amora Coffee leads in email deliverability with a strong spam score and an optimal email size. Rave Coffee also achieves good deliverability, particularly in email size. Brands like Copper Cow Coffee, Trade, and Blue Bottle Coffee maintain fair deliverability but should work on their spam scores and email sizes. Death Wish Coffee, Stumptown Coffee Roasters, and Peet's Coffee face challenges in both spam scores and email sizes. Everyday Dose exhibits a good spam score but lacks in email size optimization. Verve Coffee Roasters, Coffee Supreme, Javy Coffee, Equator Coffees, Black Rifle Coffee, and Atlas Coffee Club need comprehensive improvements in their email deliverability.
Ads Performance Summary: In the realm of coffee advertising, Death Wish Coffee, Blue Bottle Coffee, and Black Rifle Coffee are the leaders. They maintain high ad velocity and diverse unique ad copies, making their advertising strategies stand out. Everyday Dose ranks well in ad velocity but needs to work on unique ad copies. Atlas Coffee Club exhibits fair ad velocity with a considerable number of unique ad copies. Javy Coffee falls into the same category but can improve its ad velocity. Peet's Coffee presents a lower ad velocity but a good diversity of ad copies. Copper Cow Coffee, Rave Coffee, Coffee Supreme, Trade, Stumptown Coffee Roasters, Equator Coffees, and Verve Coffee Roasters need substantial improvements in their advertising strategies to remain competitive.
During June, both Peet's Coffee and Death Wish Coffee took the lead by sending the highest number of emails, with 16 emails each. They were closely followed by Blue Bottle Coffee and Verve Coffee Roasters, both sending 14 emails. Notably, Peet's Coffee sent 100% promotional emails.
Shifting to advertising, Black Rifle Coffee emerged as the top performer with 97 new ads, while Trade secured the second position with 78 new ads.
In terms of ad media, Black Rifle Coffee preferred using more images than videos, utilizing 67 images compared to 30 videos. On the other hand, Trade adopted a balanced approach, incorporating 38 images and 40 videos in their ad campaigns.
In July, Blue Bottle Coffee takes the lead in emails with 20 emails, followed by Javy Coffee with 15 emails sent.
When it comes to advertising, Trade and Javy Coffee are the top brands. Javy Coffee leads with 67 new ads and the highest number of ad copies (41) used this month. Trade closely follows with 66 new ads.
In terms of ad strategy, Javy Coffee utilizes 36 videos vs. 31 images, while Trade employs 37 videos vs. 29 images. Both brands prioritize videos over images in their new ads for July.
In August, Blue Bottle Coffee continued to lead in emails with 18, closely followed by Trade with 15 emails.
Shifting to advertising, Javy Coffee took the lead with an impressive 103 new ads crafted, boasting the highest number of ad copies at 37. Everyday Dose secured the second position with 61 new ads.
As for their ad strategy this month, both Javy Coffee and Everyday Dose put an emphasis on videos. Javy Coffee utilized 72 videos compared to 31 images, while Everyday Dose employed 51 videos versus 10 images.
Email Marketing Summary: In the coffee industry, Javy Coffee leads in email marketing with a high number of emails sent and excellent email scoring. Blue Bottle Coffee and Death Wish Coffee also perform well in email marketing. Peet's Coffee, however, needs improvement as it sends many promotional emails.
Email Deliverability Summary: Amora Coffee excels in email deliverability with a good spam score and optimized email size. Atlas Coffee Club and Equator Coffees also perform well in email deliverability. Brands like Stumptown Coffee Roasters need to work on their email deliverability.
Ads Performance Summary: Javy Coffee and Black Rifle Coffee dominate in advertising, with the highest number of new ads detected and good unique copy performance. Blue Bottle Coffee and Death Wish Coffee also perform well in advertising. Brands like Amora Coffee and Stumptown Coffee Roasters lag behind in their advertising efforts.
In summary, Javy Coffee is a leader in email marketing and advertising within the coffee industry. Amora Coffee excels in email deliverability. However, some brands like Peet's Coffee and Stumptown Coffee Roasters need to improve their marketing strategies.
In May, Javy Coffee reaffirms its position as the leader in both email and ad creation. With a remarkable 19 emails sent, Javy Coffee remains ahead of its competitors, including Peet's Coffee, which sent 18 emails during the same period.
Turning our attention to advertising, Javy Coffee demonstrates its commitment to captivating its audience with an impressive total of 70 new ads. Moreover, Javy Coffee sets the bar high by utilizing 24 unique ad copies. Following closely behind, Blue Bottle Coffee with 47 new ads introduced in May.
When it comes to ad strategy, both Javy Coffee and Blue Bottle Coffee exhibit a preference for images. Javy Coffee combined 39 images with 31 videos to engage their audience and Blue Bottle Coffee employed 36 images alongside 11 videos.
In March, Javy Coffee was the leading brand in terms of email campaigns, sending only 18 emails, followed closely by Peet's Coffee with 16 emails. Moreover, Javy Coffee also took the lead in creating new ads with 51 ads, 63% of which included videos. Atlas Coffee Club followed with 30 new ads.
In April, Javy Coffee took the lead in sending the highest number of emails with 27 emails, followed by Verve Coffee Roasters and Peets Coffee, both sending 14 emails. Javy Coffee also created the highest number of new ads during the same period with 56 new ads, along with the highest number of ad copies used with 42 unique ad copies. Everybody Dose followed closely with 50 new ads. In terms of ad strategy, Everybody Dose used a video-focused approach with 38 new videos compared to only 12 new images. Meanwhile, Javy Coffee leaned heavily on videos with 50 new videos versus 6 new images in their new ads.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Verve Coffee Roasters
From bold and strong to smooth and mellow, these coffee brands offer a range of flavors and roasts. However, these brands may face distinct marketing challenges, such as balancing customers' taste preferences with promoting ethical and sustainable sourcing practices. As you take a closer look at these brands, you will learn about their marketing strategies and see what makes each one stand out in the coffee market.