Furniture

This page offers benchmarks and comparisons over time for Direct To Consumers brands in the
Furniture
industry. Our goal is to provide for free insights and benchmarks on their digital marketing strategy, email practices and advertising velocity. We'll compare at least 15 brands every month with thresholds. If you want more detailed insights, you can subscribe to our newsletter.

DTC Benchmark History

Discover here all the benchmarks related to the

Furniture

industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.

You'll find all the information you're looking for for any specific month.

Furniture - October - 2023

Created on
November 6, 2023
Latest update on
November 6, 2023
11.4
Emails published on average
24
Ads launched on average
3.4
Average Spam Score

Email Marketing Summary: In the furniture industry, Room & Board is a top performer in email marketing, sending a moderate number of emails with a high email score and a minimal percentage of promotions. Lightology and Ashley HomeStore are also notable, sending a good number of emails with respectable email scores. The Cotswold Company and Burrow have room for improvement in terms of email scores and the percentage of promotions in their emails.

Email Deliverability Summary: Moon Pod takes the lead in email deliverability with a good email score and optimized email size. Room & Board and American Furniture Warehouse also excel in this area with good email scores and small email sizes. On the contrary, Outer faces challenges with high spam scores and large email sizes, impacting their deliverability. Brands like Lekker Home and Ashley HomeStore need to address their email deliverability concerns.

Ads Performance Summary: Transformer Table and Burrow lead in advertising within the furniture industry. They publish a significant number of ads with a diverse range of unique copies, demonstrating strong advertising performance. Bassett Furniture and American Furniture Warehouse are also noteworthy in this area. On the other hand, brands like Fully and The Cotswold Company lag behind in terms of ads performance.

Social Ads Diversity Summary: Room & Board dominates in social ads diversity with a high proportion of videos in their ads. Ashley HomeStore is also strong in this aspect, featuring a substantial number of videos in their social ads. In contrast, Moon Pod has room for improvement as they have an equal proportion of images and videos in their social ads. Brands like Lekker Home and Fully need to enhance the diversity of their social ads.

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Furniture - September - 2023

Created on
October 6, 2023
Latest update on
October 6, 2023
11.1
Emails published on average
28
Ads launched on average
3.1
Average Spam Score

Email Marketing Summary: Room & Board leads the furniture industry in email marketing with a strong performance, sending fewer emails but ensuring higher engagement with good email scoring and promotions. Ashley HomeStore follows closely, maintaining a high email scoring but facing challenges in promotions. Burrow and Moon Pod showcase good email scoring but need improvements in promotions. The Cotswold Company lags behind, requiring enhancements in both email scoring and promotions. Inside Weather, American Furniture Warehouse, Outer, Transformer Table, Becker Furniture, Lekker Home, Fully, Bassett Furniture, and Badcock Home Furniture &more need significant improvements in both aspects to compete effectively.

Email Deliverability Summary: Moon Pod excels in email deliverability with a good spam score and reasonable email size optimization. Room & Board follows, showcasing excellent spam score and email size optimization. American Furniture Warehouse, Ashley HomeStore, and Badcock Home Furniture &more perform well but face challenges in email size optimization. Lekker Home, Lightology, Becker Furniture, Inside Weather, and Burrow need improvements in both spam score and email size optimization. Outer, Transformer Table, The Cotswold Company, and Fully lag behind, requiring substantial enhancements in both aspects to improve deliverability.

Ads Performance Summary: Badcock Home Furniture &more leads in ads performance with the highest number of new ads, a diverse range of copies, and a balanced image-video ratio. Room & Board, Bassett Furniture, and Ashley HomeStore also perform well, showcasing a good balance of ad velocity and diverse copies. Inside Weather, Outer, Transformer Table, and American Furniture Warehouse show promise but need enhancements in both ad velocity and diversity. Burrow, Becker Furniture, Lightology, The Cotswold Company, and Lekker Home face challenges, requiring improvements in both ad velocity and diversity.

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Furniture - August - 2023

Created on
September 5, 2023
Latest update on
September 5, 2023
13.0
Emails published on average
38
Ads launched on average
2.6
Average Spam Score

Email Marketing Performance:

In August 2023, the Furniture industry witnessed a slight decrease in the average number of emails sent per brand, falling by -0.99% to an average of 13.0 emails. Room & Board emerged as a leader in email marketing with 21 emails sent and a high email quality score of 69.62%. Ashley HomeStore also performed well, sending 27 emails with a good email quality score of 64.41%. Moon Pod, despite sending 15 emails, struggled with email quality, scoring 61.2%. Brands like American Furniture Warehouse and Badcock Home Furniture &more lagged behind in email quantity but had good email quality scores.

Email Deliverability Performance:

Email deliverability improved in the industry, with the average spam score decreasing from -3.01 to -2.61, indicating better email optimization for delivery. Room & Board demonstrated excellent email deliverability with a spam score of -7.86 and small email sizes. Conversely, Lekker Home faced challenges with a high spam score of -2.5 and extremely large email sizes. Brands like Ashley HomeStore and American Furniture Warehouse had good email deliverability scores.

Ad Campaign Performance:

On average, brands in the Furniture industry increased their advertising efforts, with the average number of ads published per brand rising by 13.82% to 38.47 ads. Ashley HomeStore led in advertising, with 117 new ads and a variety of 57 unique copies. Burrow and American Furniture Warehouse also performed well in advertising, with 69 and 48 new ads, respectively. Moon Pod and Lekker Home had poor ad performance, with limited ads published and no unique ad copies.

In terms of social ad diversity, the industry favored images over videos, with an average video proportion of 36.4%. Transformer Table excelled in social ad diversity, with 83.72% of its ads being videos. Room & Board demonstrated a good balance between images and videos. Brands like Moon Pod and Lekker Home struggled with social ad diversity, lacking video content.

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Furniture - July - 2023

Created on
August 13, 2023
Latest update on
August 13, 2023
13.3
Emails published on average
37
Ads launched on average
2.9
Average Spam Score

In July, Lightology leads with the highest number of emails sent (31), followed closely by Ashley HomeStore with 20 emails.

Shifting to advertising, Ashley HomeStore maintained its lead with 82 new ads created and the highest number of ad copies this month (52). American Furniture Warehouse secured the second position with 78 new ads.

In terms of ad strategy, both Ashley HomeStore and American Furniture Warehouse prioritized images this month. Ashley HomeStore employed 42 images vs. 28 videos, while American Furniture Warehouse used 46 images and only 4 videos.

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Furniture - June - 2023

Created on
July 9, 2023
Latest update on
July 9, 2023
14.0
Emails published on average
32
Ads launched on average
2.9
Average Spam Score

During the month of June, Asheley HomeStore maintained its position as the leading brand in email communications, sending a total of 28 emails. Following behind, Lightology sent 24 emails.

Shifting our focus to advertising efforts, Asheley HomeStore once again showcased its dominance by creating 88 new ads, utilizing the highest number of ad copies (55) among all benchmark brands. In the second spot, Outer created 70 new ads.

When it comes to their ad strategies, Asheley HomeStore leaned towards videos, while Outer opted for images. Asheley HomeStore incorporated 41 videos and 34 images into their ads, whereas Outer used 57 images and 13 videos.

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Furniture - May - 2023

Created on
June 7, 2023
Latest update on
June 7, 2023
13.9
Emails published on average
42
Ads launched on average
2.6
Average Spam Score

In May, Ashley HomeStore led again the way in emails with a total of 32 emails sent, followed by Lightology with 28 emails, of which 96% were promotional. Ashley HomeStore also excelled in ads, creating 119 new ads, while Badcock Home Furniture &more stood out with the highest number of unique ad copies at 102. Both brands focused on videos in their ad strategy, with Ashley HomeStore featuring 70 videos and 31 images, and Badcock Home Furniture &more showcasing 45 videos and 2 images.

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Furniture - April - 2023

Created on
May 2, 2023
Latest update on
May 3, 2023
13.2
Emails published on average
22
Ads launched on average
2.5
Average Spam Score

During April, Ashley HomeStore led the way in email marketing with 28 emails sent, closely followed by Lightology with 26 promotional emails. Badcock Home Furniture & More emerged as the leader in advertising with 60 new ads and the highest number of ad copies, totaling 60 ad copies. Ashley HomeStore came in a close second place with 59 new ads created. In terms of ad strategy, Badcock Home Furniture & More relied heavily on videos, with 22 videos compared to only 4 images in all of their new ads. Ashley HomeStore also prioritized videos, with 31 videos versus 21 images.

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Furniture - February - 2023

Created on
March 21, 2023
Latest update on
April 1, 2023
13.4
Emails published on average
22
Ads launched on average
2.5
Average Spam Score

During this month, Asheley HomeStore is leading the pack with 28 emails, followed closely by Lightology with 26 and The Cotsworld Company with 19. Transformer Table was the top advertiser, publishing 70 new ads, while Fully and Badcock Home Furniture &more followed with 62 and 60, respectively. This flurry of advertising activity could be attributed to the significant marketing moment of Valentine's Day.

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The Art of Selling Furniture: Promotional Emails and Ad Campaigns of DTC Furniture Brands

Furniture brands offer quality and innovative furniture designs for your home. Some of these brands focus on modern and unique furniture solutions, while others provide a mix of traditional and contemporary designs to suit different tastes and preferences. The marketing challenges for these brands may include promoting the quality and durability of their products as well as meeting the customer's requirements in terms of confort and style. Through an exploration of these furniture brands, we can uncover their distinctive design aesthetics, exceptional attributes, and their marketing tactics to promote that.

Mentioned brands