Email Marketing Overview: The running industry witnessed a 30.08% surge in weekly emails, averaging 16.13. Hoka leads with 30 emails, showcasing an optimal blend of frequency and engagement. NO BULL follows closely, demonstrating a robust email strategy with 42 emails. In contrast, Sporcks lags behind with both quantity and quality issues, needing a refined approach to email marketing.
Email Deliverability Insights: Email deliverability scores depict a mixed landscape. On Running stands out with a remarkable -2.53 average spam score, ensuring emails hit inboxes consistently. However, brands like Vuori face challenges with a concerning spam score and Hylo struggles with both spam scores and large email sizes. Joovv excels in balancing deliverability and email size, showcasing expertise in optimization.
Ads Performance: Ads in the running industry increased by 18.13%, averaging 43.47 weekly. On Running dominates with 117 ads, emphasizing a strong online presence. Vuori impresses with a diverse content approach, combining a high number of images and videos. However, brands like Tracksmith and Joovv need to revamp their ad strategies for better visibility. In social ads, NO BULL stands out with a 25% video proportion, ensuring a varied and engaging content mix.
Email Marketing Overview : In the fast-paced activewear industry of November 2023, NO BULL and Born Primitive emerge as frontrunners with 43 and 26 impactful emails, boasting high email scores of 59.21% and 43.77%, respectively. SET Active and Senita Athletics closely follow, displaying promising performances in both email quantity and quality. However, Lorna Jane Active and Tracksmith struggle, lacking in both email volume and scoring, signaling a need for strategic adjustments to stay competitive.
Email Deliverability Insights : Recess Activewear, Tracksmith, and Born Primitive lead in email deliverability, showcasing low spam scores and efficient email sizes. On the flip side, Ryderwear faces challenges, marked by a high spam score and suboptimal email size, necessitating improvements in their email delivery strategy. While POPFLEX Active exhibits potential in email delivery, it falls short in email scoring, indicating a need for a balanced approach to enhance overall email performance.
Ads Performance : Billabong and Fabletics dominate the advertising landscape with 124 and 115 ads, respectively, displaying not only high velocity but also a diverse range of unique copies. Born Living Yoga stands out for social ad diversity, combining a substantial number of images and videos. However, SET Active struggles in both ad velocity and diversity, signaling a need for a more dynamic and engaging advertising strategy. In a visually-driven market, a rich mix of images and videos proves crucial for brand engagement and recall, an area where Born Living Yoga excels.
Email Marketing Summary: In the Running industry, Hoka and Brooks Running are the top performers in email marketing. Hoka stands out with the highest email scoring and a significant number of emails sent, while Brooks Running maintains a good balance between email quantity and quality. On Running is another notable brand with a fair email marketing performance. However, brands like Sporcks and Satisfy Running need to enhance their email marketing efforts, as they have low email scoring and send fewer emails.
Email Deliverability Summary: Tracksmith leads in email deliverability with the lowest average spam score and optimized email size. Hoka, Satisfy Running, and Joovv also perform well in email deliverability. However, brands like Janji and SAYSKY need to improve their email deliverability due to high email sizes and less optimized emails.
Ads Performance Summary: In advertising, Sporcks and On Running are the leaders, with a high number of ads published and a variety of unique ad copies. Ten Thousand also performs well in advertising. However, brands like ciele and Joovv lag behind with fewer new ads detected and limited ad diversity.
Social Ads Diversity Summary: On Running excels in social ad diversity, particularly with a high proportion of video content in their ads. Hoka and Brooks Running also perform well in this aspect. In contrast, brands like Satisfy Running and Supersapiens have limited social ad diversity due to a lack of video content in their ads.
Email Marketing Summary: In the Activewear industry, email marketing is generally strong but with room for improvement. Born Primitive leads with a good volume of emails sent and high email scoring, minimizing promotions. NO BULL follows closely with good email practices but needs to reduce promotions further. Billabong maintains a robust presence with good email practices but lacks email scoring. P.E Nation demonstrates good email practices but should work on improving email scoring and promotions. SET Active, Senita Athletics, POPFLEX Active, and Recess Activewear exhibit potential, while Ryderwear and Lorna Jane Active have a substantial email volume but should improve email scoring and promotions. Tracksmith, Born Living Yoga, WAA Ultra, PollyPark, and Fabletics need to enhance their email marketing strategies.
Email Deliverability Summary: Recess Activewear stands out with good email deliverability, exhibiting an excellent spam score and reasonable email size. Tracksmith follows with excellent spam scores and email sizes. Born Living Yoga maintains a robust presence in email deliverability, with a good spam score but should reduce email size. Billabong demonstrates potential in email deliverability. Lorna Jane Active, WAA Ultra, and Senita Athletics exhibit room for improvement but maintain reasonable email sizes. Fabletics, POPFLEX Active, P.E Nation, and SET Active need to work on both spam scores and email sizes. Ryderwear and NO BULL lag in email deliverability.
Ads Performance Summary: Fabletics leads in advertising performance with the highest number of new ads detected and a wide variety of unique copies. Billabong follows closely with strong advertising performance, including numerous new ads and unique copies. Born Living Yoga also excels in both new ads and unique copies. NO BULL demonstrates good advertising performance. Senita Athletics and WAA Ultra show potential in this category. P.E Nation, Lorna Jane Active, POPFLEX Active, and Recess Activewear need to enhance their advertising strategies. Born Primitive, Ryderwear, SET Active, and Tracksmith lag behind in advertising performance.
In July, NO BULL claimed the first position in emails (37), while Ten Thousand secured the second position with 25 emails.
In terms of ads, the top brands included On Running, Vuori, and Brooks Running. On Running generated 136 new ads with the highest number of ad copies (59) this month. Vuori and Brooks Running secured the second position with 101 new ads each.
Regarding ad strategy, On Running, Vuori, and Brooks Running gave preference to images in their ads this month. On Running used 81 images compared to 51 videos, Vuori used 94 images versus 7 videos, and Brooks Running used 66 images versus 35 videos.
In August, NO BULL maintained its leadership in emails, sending a total of 34. Born Primitive secured the second position with 24 emails.
Shifting to advertising, Born Primitive once again took the lead by creating 150 new ads. Fabletics followed with 90 new ads introduced this month.
In terms of ad strategy, both Born Primitive and Fabletics favored images in their approach this month. Born Primitive utilized 128 images and 22 videos, while Fabletics opted for 56 images and 34 videos.
In August, NO BULL maintained its lead in the number of emails sent, totaling 31, while Hoka followed with 26 emails.
Turning to advertising, Vuori took the top spot in terms of the number of new ads created this month, launching a total of 146 new ads. On Running secured the second position, boasting 121 new ads and using the highest number of ad copies, which was 53.
Regarding their ad strategies, both Vuori and On Running favored images over videos this month. Vuori employed 98 images and 48 videos, while On Running used 90 images and 27 videos in their ad campaigns.
Email Marketing Summary: NO BULL stands out in the Running industry, showing a significant increase in emails sent. Ten Thousand and Hoka follow closely, displaying good email performance, but Ten Thousand faces challenges in promotions. Vuori and Brooks Running demonstrate fair email practices, while SAYSKY and On Running need improvement in both email scoring and promotions. Joovv and ciele lag behind, requiring enhancements in both performance aspects.
Email Deliverability Summary: Sporcks excels in email deliverability, with a low spam score and effective email size optimization. Brooks Running and Ten Thousand also perform well, though Brooks Running faces challenges in email size. Brands like Hylo and Joovv need substantial improvement in both spam score and email size optimization. NO BULL shows good deliverability but struggles with email size.
Ads Performance Summary: Brooks Running leads in advertising, showing a high number of ads with diverse and effective copies. Ten Thousand and Janji also perform well, maintaining a good balance of ad velocity and unique copy. SAYSKY and On Running demonstrate good performance but need improvement in ad diversity. Brands like NO BULL and Hylo struggle in ad velocity and diversity.
In conclusion, NO BULL leads in email marketing, excelling in promotions. Sporcks dominates in email deliverability with low spam scores. Brooks Running excels in ads performance, displaying high velocity and diverse copies. Ten Thousand and Hoka show promise but need improvements. Brands like Joovv and Hylo require substantial enhancements to compete effectively.
Email Marketing Summary: In the activewear industry, NO BULL leads in email marketing with a good email score and a low promotion percentage. Born Primitive also performs well with a good email score and promotion balance. Brands like Ryderwear and PollyPark lag behind in email marketing.
Email Deliverability Summary: Recess Activewear excels in email deliverability with a very good spam score and optimized email size. Fabletics and Billabong also perform well in email deliverability. Brands like WAA Ultra and Tracksmith need to improve their email deliverability.
Ads Performance Summary: Ryderwear dominates advertising in the activewear industry with the highest number of new ads detected and good unique copy performance. Fabletics and P.E Nation also perform well in advertising. However, brands like SET Active have minimal advertising presence.
In summary, NO BULL leads in email marketing, Recess Activewear excels in email deliverability, and Ryderwear dominates in advertising within the activewear industry. However, some brands like SET Active and WAA Ultra need to enhance their marketing efforts.
In July, NO BULL and SET Active maintained their positions as the top brands in emails, sending 35 and 18 emails, respectively.
In terms of advertising, Born Primitive takes the lead this month with 150 new ads created, while P.E Nation follows in the second position with 105 new ads.
Regarding ad strategy, both Born Primitive and P.E Nation prioritized images this month. Born Primitive used 88 images compared to 57 videos, and P.E Nation also used 88 images but only 16 videos.
In June, Vuori took the lead in email campaigns with 34 emails, while NO BULL secured the second position with 32 emails.
When it comes to advertising, Brooks Running emerged as the leader with 113 new ads created, closely followed by On Running with 106 new ads. Notably, On Running also utilized the highest number of ad copies, employing 55 variations in their new ads for the month.
In terms of ad strategy, both Brooks Running and On Running emphasized the use of images over videos. Brooks Running incorporated 92 images and 21 videos, while On Running utilized 63 images and 40 videos in their advertising campaigns.
During June, NOBULL once again took the lead in emails with 32 emails sent, followed by SET Active with 17 emails.
In terms of advertising, Fabletics secured the top position with 101 new ads created, while Born Primitive claimed the second position with 93 new ads.
Regarding ad media usage in their ads this month, Fabletics gave priority to images, utilizing 74 images and 26 videos. On the other hand, Born Primitive adopted a balanced approach, using 47 videos and 46 images.
During the month of May, NO BULL leads the email communication with 29 emails sent, followed closely by Vuori with 28 emails. In terms of ads, Satisfy Running takes the lead with 111 new ads, followed by On Running with 107 new ads and NO BULL with 105 new ads. All three brands prioritize images in their new ads during May, with NO BULL strongly emphasizing their preference to mages. Satisfy Running showcases 62 images and 49 videos, On Running features 75 images and 32 videos, and NO BULL presents 90 images and 13 videos.
In May, NOBULL once again emerges as the leader in emails, with a total of 29 emails sent. Senita Athletics follows closely behind, sending 18 emails during the same month.
Turning to advertising, both NOBULL and Lorna Jane Active shine as leaders, each creating an impressive total of 95 new ads. They are closely trailed by Born Primitive with 94 new ads.
When it comes to their ad strategies, NOBULL and Born Primitive prioritize imagery, while Lorna Jane Active places an emphasis on videos. NOBULL utilizes 80 images alongside 13 videos, while Born Primitive employs 74 images in combination with 18 videos. On the other hand, Lorna Jane Active showcases their brand through 58 videos complemented by 35 images.
In April, NO BULL maintained its position at the top of the leaderboard in terms of the number of emails sent, while Vuori continued to dominate the number of ads created.
NO BULL sent a total of 32 emails and closely followed by Vuori with 28 emails sent during April.
Vuori created a total of 60 new ads in April, with SAYSKY coming in second place with 54 new ads created. When it comes to ad strategy, Vuori focused more on using images in its new ads during April, with 44 new images and 16 new videos. SAYSKY, on the other hand, solely used images in their ads, creating a total of 54 new images during April.
In March, NO BULL dominated the email marketing space with 30 emails sent, closely followed by Ten Thousand and Vuori with 24 emails each. Vuori outperformed other brands in terms of advertising with 59 new ads launched and 29 unique ad copies used. In terms of media preference, Vuori favored images with 71% of their media in the form of images, and the remaining as videos. Ten Thousand, on the other hand, relied entirely on images for their advertising campaigns.
In the month of March, NO BULL was the brand that sent the highest number of emails, reaching a good average spam score, with 30 emails. Billabong followed closely behind with 25 emails sent during the same period.
When it comes to new ads created, P.E Nation tops the list with 49 new ads launched, and the brand's advertising strategy is mainly focused on using images with 34 new images compared to only 15 videos in the same period.
In April, NO BULL maintained its lead with 31 emails, followed by Billabong with 28 emails. Meanwhile, P.E Nation remained the top brand in terms of new ads created, but Fabletics also created 60 new ads during the same period, tying with P.E Nation. Ryderwear followed with 54 new ads created. Most of these top brands are focused on using images in their ad campaigns. Ryderwear used 45 new images and 8 new videos, P.E Nation used 39 new images and 20 new videos, and Fabletics used 35 new images and 24 new videos.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Born Living Yoga, Tracksmith, NO BULL, and other activewear brands, offer durable and comfortable clothing designed to enhance your workout experience. The marketing challenges for these brands may include finding the right balance between performance and style and keeping up with evolving trends. Let’s explore these activewear brands’ marketing strategies to push the boundaries of fitness fashion.