The Works

On top of our free benchmarks including

The Works

, access benchmarks on all ecommerce and popular Direct-To-Consumer (DTC) brands from the

Toys

industry. Get accurate and updated data on their marketing strategy, their merchandising, their email marketing strategy and ads.

Industry:

Benchmarks History

Discover all the ecommerce benchmarks where
The Works
is included. You'll find them alongside many other brands from the same
Toys
industry. Benchmarks are sorted from the most recent to the oldest - so you can compare them for future reference.

You'll find all the information you're looking for for any specific month.

Toys - January - 2024

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
6.7
# of emails sent during a 30 days period
23
# of ads detected in
March
2.3
Email average quality score and Spam score

Email Marketing Performance: American Girl emerges as the leader in email marketing within the toys industry, sending out 24 emails with a good balance in email scoring despite a high promotion rate. Funko closely follows with 22 emails, demonstrating strong email scoring and a moderate promotional content ratio. Superplastic also exhibits commendable email marketing performance, with 12 emails and a high email scoring rate, indicating effective engagement with the target audience.

Email Deliverability and Spam Scores: Jiggy Puzzles showcases efficient email deliverability with a positive spam score, although it needs improvement in managing email size to enhance its performance in this aspect. American Girl excels in email deliverability, boasting a significant positive spam score and efficient email size management, indicating a strong presence in the toys industry. Nugget demonstrates solid email deliverability with a positive spam score, reflecting effective email size management and efficient engagement strategies.

Advertising Impact and Diversity: MEL Science stands out in advertising impact with 58 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the toys industry. Lovevery closely follows with 58 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Build-A-Bear Workshop demonstrates solid advertising strategies with 55 impactful ads, focusing on volume and a diverse range of ad content.

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Toys - December - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
5.8
# of emails sent during a 30 days period
27
# of ads detected in
January
2.3
Email average quality score and Spam score

Email Marketing Overview: American Girl stands out in email marketing, leading with 17 impactful emails, showcasing good performance (44.82%) but lacking in promotions (0%). Funko follows closely, sending 14 effective emails with impressive performance (59.29%) and promotions (0%). Lime Tree Kids sends 9 emails with good performance (40.67%) but needs improvement in promotions (44%). GAME, Jiggy Puzzles, and Lovevery deliver strong performances but struggle in promotions. Nugget, WOWCube, and BigStuffed show potential but require enhancements in both performance and promotions. MEL Science and Quell lag behind in both aspects, needing strategic adjustments for a competitive edge.

Email Deliverability Insights: Jiggy Puzzles excels in email deliverability with a commendable spam score ( -1.83) but faces challenges in email size. American Girl and Nugget demonstrate good deliverability with positive spam scores but need improvements in email size. WOWCube and Osmo showcase solid deliverability with positive spam scores but face challenges in email size. GAME and Quell deliver a balanced performance in both spam scores and email size. Lime Tree Kids, Lovevery, and Funko exhibit a mix of deliverability challenges and positive spam scores, requiring strategic adjustments. The Works, BigStuffed, MEL Science, Superplastic, and Build-A-Bear Workshop face challenges in both deliverability and spam scores, needing substantial improvements.

Ads Performance: Build-A-Bear Workshop dominates in advertising with 116 impactful ads, showcasing both volume and diversity. MEL Science closely follows with 71 impactful ads, emphasizing volume and a variety of copy. BigStuffed, Lovevery, and Funko exhibit a commendable mix of volume and unique copy. American Girl, The Works, and Quell need strategic adjustments in both volume and diversity to optimize their advertising impact. Nugget, GAME, WOWCube, and Superplastic require a substantial push to compete effectively in the Toys market. Lime Tree Kids, Jiggy Puzzles, and Osmo face challenges in both advertising volume and diversity, requiring significant improvements.

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Toys - November - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
14.9
# of emails sent during a 30 days period
41
# of ads detected in
December
1.8
Email average quality score and Spam score

Email Marketing Overview: The Toys industry sees a substantial 37.35% boost in weekly emails, averaging 14.93. Lovevery spearheads, showcasing impressive engagement with 114 new ads and diverse content. Osmo and Build-A-Bear Workshop follow, demonstrating solid engagement, while Jiggy Puzzles needs to revamp its strategy, with a poor email scoring and low promotions.

Email Deliverability Insights: Delivery optimization reveals diverse performance. Jiggy Puzzles grapples with both poor spam scores and inefficient email size handling, warranting immediate attention. American Girl excels in delivery, maintaining a good spam score and email size optimization. Lovevery, despite good spam scores, struggles with larger email sizes, impacting deliverability.

Ads Performance: The industry witnesses a slight 5.73% dip in weekly ads, averaging 40.6. Lovevery dominates with 114 new ads and a plethora of unique copies, showcasing an expansive advertising landscape. The Works, Quell, and GAME also demonstrate commendable ad velocity, while WOWCube lags behind with no detected ads.

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Toys - October - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
11.1
# of emails sent during a 30 days period
39
# of ads detected in
November
2.2
Email average quality score and Spam score

Email Marketing Summary: In the toys industry, American Girl is a leader in email marketing, sending a large number of emails with a good email score, although they have a high percentage of promotions. Funko follows closely, with a good number of emails and a reasonable email score. BigStuffed stands out with the highest email score and a low percentage of promotions. Brands like Lovevery and GAME need to improve their email marketing performance.

Email Deliverability Summary: American Girl is excellent in email deliverability with a good email score and optimized email size. Jiggy Puzzles and WOWCube also perform well in this aspect. Osmo, despite having a good email score, needs to optimize their email size. On the other hand, Lime Tree Kids and Lovevery need to work on reducing their spam scores.

Ads Performance Summary: Lovevery leads the toys industry in advertising, publishing a significant number of ads with a variety of unique copies. Build-A-Bear Workshop and MEL Science are also strong performers in advertising. Brands like Jiggy Puzzles and Osmo are not performing as well in terms of ad velocity and variety.

Social Ads Diversity Summary: Quell has the highest social ads diversity with a significant proportion of videos in their ads. Lovevery also stands out with a high video proportion. However, brands like Jiggy Puzzles and The Works need to diversify their social ads by incorporating more videos.

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Toys - September - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
8.3
# of emails sent during a 30 days period
29
# of ads detected in
October
2.0
Email average quality score and Spam score

Email Marketing Summary: American Girl takes the lead in the toys industry with a significant number of emails sent, maintaining good email scoring despite needing improvement in promotions. Funko and Superplastic also perform well, showcasing good email scoring and promotions. BigStuffed and Lime Tree Kids exhibit potential but need enhancements, especially in promotions. Jiggy Puzzles, Lovevery, Nugget, Osmo, GAME, MEL Science, The Works, Quell, Build-A-Bear Workshop, and WOWCube face challenges and require substantial improvements in both email scoring and promotions.

Email Deliverability Summary: Jiggy Puzzles excels in email deliverability, demonstrating a low spam score and optimal email size. American Girl, Nugget, and WOWCube also perform well, maintaining a good balance between spam score and email size. Osmo, GAME, Quell, Lime Tree Kids, Lovevery, and Funko need enhancements, particularly in spam score and email size. The Works, BigStuffed, MEL Science, and Superplastic lag behind, requiring significant improvements in both aspects to enhance deliverability.

Ads Performance Summary: Lovevery leads in ads performance with a high number of new ads, good ad velocity, and diverse copies. Build-A-Bear Workshop and BigStuffed also demonstrate strong ads performance with a balanced approach to ad velocity and unique copies. American Girl, Superplastic, Quell, MEL Science, The Works, Funko, GAME, Nugget, and Lime Tree Kids show potential but need enhancements in both ad velocity and diversity. Jiggy Puzzles, Osmo, and WOWCube face challenges, requiring improvements in both ad velocity and diversity.

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Toys - July - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
7.9
# of emails sent during a 30 days period
26
# of ads detected in
August
2.5
Email average quality score and Spam score

In July, American Girl and Funko retained their email leadership, sending 21 and 19 emails respectively.

In terms of advertising, MEL Science maintained its top position with 88 new ads created. Build-A-Bear Workshop followed in second place with 70 new ads and the highest number of ad copies (60).

Regarding ad strategy, MEL Science prioritized videos, while Build-A-Bear Workshop exclusively used images this month. MEL Science featured 60 videos compared to 28 images, while Build-A-Bear Workshop utilized only 55 images.

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Toys - August - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
7.3
# of emails sent during a 30 days period
33
# of ads detected in
September
2.1
Email average quality score and Spam score

Email Marketing Summary:In the Toys industry, American Girl sends the most emails on average (20) but with a fair email score. Funko and GAME also send a good number of emails with higher email scores. Brands like MEL Science and The Works need to improve their email marketing strategies.

Email Deliverability Summary:Jiggy Puzzles leads in email deliverability with a good spam score and email size. American Girl and Nugget also perform well in this aspect. However, WOWCube and Lovevery need to work on their email deliverability.

Ads Performance Summary:MEL Science is the most active in advertising with 83 new ads and a good variety of unique copies. Lovevery and Build-A-Bear Workshop also perform well in ads. Brands like Osmo and Lime Tree Kids lag in ad performance.

Social Ads Diversity Summary:Lovevery stands out in social ad diversity with a high proportion of videos. Quell and MEL Science also excel in this aspect. However, brands like Jiggy Puzzles and WOWCube need to diversify their social ads with more videos.

In summary, American Girl, Funko, and GAME are sending a good number of emails, but they need to improve email quality. Jiggy Puzzles excels in email deliverability. MEL Science leads in advertising, while Lovevery is strong in social ad diversity. Brands like Osmo and Lime Tree Kids need to work on their email marketing and ad strategies to compete effectively in the Toys industry.

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Toys - June - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
8.5
# of emails sent during a 30 days period
26
# of ads detected in
July
2.1
Email average quality score and Spam score

In the month of June, American Girl maintained its position as the frontrunner in email communications, sending a total of 26 emails. Following behind is Funko, with 15 emails.

Shifting our focus to advertising efforts, MEL Science emerged as the leader, creating 103 new ads. Lovevery secured the second position by creating 95 new ads, incorporating the highest number of ad copies (81) compared to all the other brands of the benchmark.

Turning our attention to the ad media utilized, both MEL Science and Lovevery showcased a preference for videos over images. MEL Science employed 62 videos alongside 41 images, while Lovevery utilized 76 videos and 17 images.

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Toys - May - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
8.8
# of emails sent during a 30 days period
37
# of ads detected in
June
1.9
Email average quality score and Spam score

In May, American Girl emerged as the leader with 23 emails, closely trailed by Funko and GAME, each sending 17 emails. Lovevery dominated the ads landscape, creating 138 new ads and utilizing 116 unique ad copies. MEL Science showcased a strong presence as well, with 116 new ads but featuring just 25 unique ad copies. Both Lovevery and MEL Science demonstrated a focus on videos in their ad strategies, with Lovevery utilizing 129 videos vs. 8 images and MEL Science featuring 91 videos vs. 22 images.

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Toys - April - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
9.6
# of emails sent during a 30 days period
14
# of ads detected in
May
0.3
Email average quality score and Spam score

April's top email sender was Build-A-Bear Workshop with 33 emails, followed by American Girl with 19 emails. Funko took the lead in advertising with 44 new ads created, followed by Lovevery and Build-A-Bear Workshop, both with 30 new ads.

Funko and Build-A-Bear Workshop leaned more toward images in their ad strategies, with Funko using 42 images vs. 2 videos, and Build-A-Bear Workshop using 26 images. On the other hand, Lovevery focused on videos with 28 videos vs. 2 images.

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Toys - March - 2023

Created on: 
March 6, 2023
Updated on: 
March 28, 2023
9.7
# of emails sent during a 30 days period
18
# of ads detected in
March
1.8
Email average quality score and Spam score

In March, Build-A-Bear Workshop sent the highest number of emails with 34 emails, followed by American Girl with 23 emails.

MEL Science created the highest number of new ads with 60 new ads during this period, followed by Lovevery with 50 new ads. Lovevery also stands out with 46 ad copies as the top brand in terms of the number of unique ad copies used in its new ads.

In terms of their preference for images vs. videos in their new ads, Lovevery is more oriented towards using images this month with a percentage of 86%. MEL Science, on the other hand, has an almost equal percentage for images and videos, with a slight preference for images at 54%. BigSTuffed is also more oriented towards using images in their ads, with a percentage of 71% for images.

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Related Creatives and Assets

We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the

Toys

industry, including

The Works

.

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