Sleeping

This page offers benchmarks and comparisons over time for Direct To Consumers brands in the
Sleeping
industry. Our goal is to provide for free insights and benchmarks on their digital marketing strategy, email practices and advertising velocity. We'll compare at least 15 brands every month with thresholds. If you want more detailed insights, you can subscribe to our newsletter.

DTC Benchmark History

Discover here all the benchmarks related to the

Sleeping

industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.

You'll find all the information you're looking for for any specific month.

Sleeping - January - 2024

Created on
April 3, 2024
Latest update on
April 3, 2024
14.0
Emails published on average
34
Ads launched on average
2.0
Average Spam Score

Email Marketing Performance: Sutera Sleep emerges as a frontrunner in email marketing, sending 30 emails with a good performance score, although it leans towards a higher promotion ratio. Brooklinen and Casper closely follow, each sending 27 emails, showcasing good email scoring despite a slightly higher promotion ratio.

Email Deliverability and Spam Scores: Sleepy Cat exhibits commendable email deliverability with a positive spam score and efficient email size management, reflecting its solid presence in the sleep brands market. Eight Sleep demonstrates strong email deliverability with a positive spam score and effective email size management, indicating a significant impact in the industry. Buffy showcases solid email deliverability with a positive spam score, although it struggles with email size management, reflecting its notable presence in the market.

Advertising Impact and Diversity: Manta Sleep dominates in advertising impact with 88 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sleep brands industry. Buffy closely follows with 61 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Purple demonstrates solid advertising strategies with 60 impactful ads, focusing on volume and a diverse range of ad content.

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Sleeping - December - 2023

Created on
February 4, 2024
Latest update on
February 4, 2024
13.3
Emails published on average
45
Ads launched on average
2.3
Average Spam Score

Email Marketing Overview: Sutera Sleep leads the email marketing segment with 30 well-crafted emails, maintaining good performance (62.1%) despite a high promotion rate (63%). Brooklinen and Eight Sleep closely follow, demonstrating commendable performance and diverse email content. Casper and Purple also exhibit strong email marketing strategies but need improvements in promotions to optimize their impact. Parachute Home, Bearaby, and Coop showcase potential but require enhancements in both performance and promotion strategies. Buffy, The Sleep Code, Manta Sleep, Oura, Baloo, Layla Sleep, and Sleepy Cat are lagging behind, needing significant adjustments to improve their email marketing effectiveness and competitiveness.

Email Deliverability Insights: Eight Sleep stands out in email deliverability with a positive spam score (-3.3) and efficient email size management. Manta Sleep, Bearaby, and The Sleep Code demonstrate good deliverability with positive spam scores but need improvements in email size management. Casper, Sutera Sleep, and Purple exhibit promising deliverability with positive spam scores but require adjustments in email size. Buffy, Brooklinen, Parachute Home, and Coop face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Ads Performance: Manta Sleep leads in advertising with 124 impactful ads, showcasing both volume and diversity in ad content. Brooklinen closely follows with 106 impactful ads, emphasizing volume and a variety of unique copy. Purple, Buffy, Oura, and Eight Sleep exhibit a commendable mix of volume and unique copy in advertising. Bearaby, Baloo, The Sleep Code, Casper, Coop, Sleepy Cat, Layla Sleep, and Parachute Home need strategic adjustments in both volume and diversity to optimize their advertising impact and competitiveness in the Sleep industry.

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Sleeping - November - 2023

Created on
December 15, 2023
Latest update on
December 15, 2023
21.7
Emails published on average
55
Ads launched on average
1.9
Average Spam Score

Email Marketing Overview: During November, the Sleep industry has witnessed a notable rise in email activity, with an average of 21.73 emails sent per brand. Brooklinen emerges as the leader, excelling with 42 well-targeted emails and good email scoring. Sutera Sleep and Eight Sleep follow closely, displaying strong email performance and scoring. In contrast, brands like Manta Sleep and Buffy face challenges in email engagement and scoring.

Email Deliverability Insights: Examining deliverability, Brooklinen maintains a remarkable balance with a decreased spam score and optimal email size. Eight Sleep also performs well, showcasing good practices in spam score and email size. However, Buffy faces challenges with significant email size, impacting its overall performance. Brands like Bearaby and Manta Sleep demonstrate a need for improvement, especially in spam score and email size optimization.

Ads Performance: Advertising metrics reveal a vibrant industry, with an average of 57.8 ads published per brand. Brooklinen leads with a substantial volume of 135 ads, featuring diverse content. Purple and Manta Sleep also showcase robust advertising strategies. In contrast, brands like The Sleep Code and Casper lag behind, indicating a potential need for strategic shifts.

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Sleeping - October - 2023

Created on
November 11, 2023
Latest update on
November 11, 2023
14.1
Emails published on average
38
Ads launched on average
2.5
Average Spam Score

Email Marketing Summary: Eight Sleep emerges as the leader in the sleeping industry's email marketing game, striking a balance with a high volume of emails and a solid scoring percentage. Sutera Sleep closely follows with a significant number of emails and a good scoring rate, though they should address a relatively high promotion percentage. Casper and Parachute Home show promise but need to improve their scoring and reduce promotional content. Lagging behind are brands like The Sleep Code and Layla Sleep, needing a boost in both volume and performance.

Email Deliverability Summary: Eight Sleep takes the lead in email deliverability, showcasing an impressive spam score and optimal email size. Sutera Sleep and Baloo also perform well in deliverability, overcoming challenges in email size. However, brands like Layla Sleep, Buffy, and The Sleep Code need significant improvements in their deliverability, addressing issues with spam scores and email sizes.

Ads Performance Summary: Brooklinen dominates the advertising landscape in the sleeping industry, publishing the highest number of ads with a diverse range of unique copies. Casper and Purple also exhibit strong advertising performances. Lagging behind are brands like Sutera Sleep and Sleepy Cat, which need to significantly enhance their advertising presence.

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Sleeping - September - 2023

Created on
October 15, 2023
Latest update on
October 15, 2023
13.1
Emails published on average
39
Ads launched on average
2.5
Average Spam Score

Email Marketing Summary: Sutera Sleep leads the Sleeping industry in email marketing with a robust strategy. Casper and Eight Sleep follow, but Casper needs improvement in email scoring, while Eight Sleep excels in both email scoring and promotions. Parachute Home, Brooklinen, and Purple maintain good email practices but Brooklinen and Purple should enhance promotions. Bearaby and Buffy show potential but need improvements, especially Buffy in promotions. The Sleep Code, Coop, Manta Sleep, Baloo, Layla Sleep, Oura, and Sleepy Cat lag in various aspects of email marketing.

Email Deliverability Summary: Sutera Sleep achieves top marks in email deliverability with a low spam score and optimal email size. Eight Sleep and Bearaby also perform well but need to address email size. Buffy and Brooklinen face challenges in deliverability due to higher spam scores and email size. Baloo exhibits a fair performance with room for improvement. Layla Sleep, Casper, Purple, and The Sleep Code need strategic enhancements in both spam score and email size. Oura, Coop, Manta Sleep, and Sleepy Cat require significant improvements in multiple aspects for better deliverability.

Ads Performance Summary: Oura dominates the Sleeping industry in ads performance, displaying a high number of new ads and diverse copies. Brooklinen and Sutera Sleep also exhibit strong ad performance, showcasing both velocity and diversity. Buffy, Manta Sleep, Layla Sleep, Bearaby, and Purple demonstrate potential but need improvements, particularly in ad velocity. Casper, Parachute Home, and The Sleep Code lag behind and need to enhance their ads strategies. Coop, Eight Sleep, and Baloo require significant improvements in both ad velocity and diversity for better overall performance.

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Sleeping - August - 2023

Created on
September 10, 2023
Latest update on
September 10, 2023
14.5
Emails published on average
45
Ads launched on average
2.1
Average Spam Score

Email Marketing Summary: In the sleep industry, Sutera Sleep takes the lead with the highest email scoring and a significant number of emails sent. Eight Sleep also performs well with a strong email scoring. Casper, although sending a substantial number of emails, needs improvement in email scoring. Brands like Purple and Brooklinen should focus on both quantity and quality in their email marketing efforts.

Email Deliverability Summary: Sleepy Cat excels in email deliverability with the lowest average spam score and an optimized email size. Eight Sleep and Manta Sleep also perform well in email deliverability. Brands like Baloo and Layla Sleep need to improve their email deliverability.

Ads Performance Summary: Casper leads in advertising with the highest number of new ads detected and a variety of unique copies. Purple and Brooklinen also perform well in ads. Brands like Eight Sleep and Bearaby lag behind in ad performance.

Social Ads Diversity Summary: Eight Sleep stands out in social ad diversity with a high proportion of videos. Buffy and Manta Sleep also perform well in this aspect. Many brands need to diversify their social ads with more videos.

In summary, Sutera Sleep leads in email marketing and has good email deliverability. Casper excels in advertising but needs to improve its email marketing quality. Eight Sleep stands out in social ad diversity. Sleepy Cat has the best email deliverability. Brands like Layla Sleep and Baloo need to enhance their email marketing and deliverability to compete effectively in the sleep industry.

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Sleeping - July - 2023

Created on
August 15, 2023
Latest update on
August 15, 2023
13.1
Emails published on average
39
Ads launched on average
2.2
Average Spam Score

In July, Sutera Sleep and Casper maintained their leadership in emails, sending 30 and 26 emails respectively. Notably, 80% of Casper's emails were promotional.

Shifting to advertising, Casper once again claimed the top spot with 80 new ads created this month. Brooklinen secured the second position with 71 new ads.

As for the media utilized in these ads, Casper favored videos while Brooklinen leaned more towards images in its new ads. Specifically, Casper employed 53 videos alongside 27 images, while Brooklinen used 45 images compared to 26 videos.

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Sleeping - June - 2023

Created on
July 14, 2023
Latest update on
July 14, 2023
13.9
Emails published on average
36
Ads launched on average
2.5
Average Spam Score

In the month of June, Sutera Sleep and Casper once again emerged as the leaders in email communications, with Sutera Sleep sending 30 emails. Casper closely following with 26 emails and 96% of them are promotional.

Shifting our attention to advertising, Sutera Sleep took the lead by creating 73 new ads, accompanied by the highest number of ad copies (36) among all the brands in the benchmark. Notably, Brooklinen secured the second position with 70 new ads.

When it comes to ad strategy, Sutera Sleep demonstrated a preference for videos, utilizing 55 videos alongside 18 images. In contrast, Brooklinen opted for a different approach, leaning towards more image-centric ads with 61 images and a smaller number of videos (9).

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Sleeping - May - 2023

Created on
June 11, 2023
Latest update on
June 11, 2023
14.8
Emails published on average
54
Ads launched on average
2.1
Average Spam Score

In May, Sureta Sleep maintained its lead in emails, sending 30 emails, closely followed by Casper and Eight Sleep, both with 24 emails. Brooklinen emerged as the frontrunner in ads, creating 101 new ads, while Manta Sleep followed closely with 88 new ads. Brooklinen emphasized images in their ad strategy, utilizing 81 images and 20 videos, whereas Eight Sleep focused solely on videos, employing 68 videos.

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Sleeping - April - 2023

Created on
May 5, 2023
Latest update on
May 5, 2023
12.6
Emails published on average
24
Ads launched on average
2.1
Average Spam Score

In April, Sureta Sleep maintained its lead with a total of 29 emails sent. Parachute Home and Casper both followed closely with 24 emails each.

Manta Sleep took the lead in advertising with 42 new ads, followed closely by Oura with 39 new ads.

In terms of ad strategy, Manta Sleep preferred using images, with 31 images compared to only 11 videos. On the other hand, Oura adopted a balanced approach with 20 images and 19 videos.

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Sleeping - March - 2023

Created on
March 28, 2023
Latest update on
May 5, 2023
13.8
Emails published on average
21
Ads launched on average
2.5
Average Spam Score

Sureta Sleep was the top email sender during March, followed by Casper with 24 emails and Purple with 23.

In terms of new ads, Oura was the leader with 97 new ads created, followed by Brooklinen with 49. Both companies preferred to use images in their ads, with 79% and 62% respectively. On the other hand, Casper and Eight Sleep were more oriented towards videos in their ads, with 100% and 93% respectively.

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Get a Good Night's Rest with Sleep DTC Brands: Insights on Effective Digital Marketing Strategies

The sleep industry offers a variety of products to help people achieve a good night's rest. As a competitive industry, thse brands encounter distinct marketing obstacles as they strive to provide advanced and comfortable sleeping solutions. Let's discover these brands and analyze how they market their unique offers to help people improve their sleep quality.

Mentioned brands