Discover here all the benchmarks related to the
Personal Care
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
You'll find all the information you're looking for for any specific month.
Email Marketing Overview: In the realm of personal care, Annmarie takes the lead, sending an impressive 15.07 emails on average. Mario Badescu and Glossier follow closely, demonstrating robust performance in both frequency and email scoring. Notably, Dr. Squatch, despite sending fewer emails, maintains high email scoring. However, Native and Billie struggle, sending fewer emails with compromised scores. The competition is fierce, with brands employing diverse strategies to engage their audience.
Email Deliverability Insights: Native and Briogeo shine in email deliverability with impressive spam scores of -0.6 and -1.27, respectively. On the flip side, Billie and Dr. Squatch grapple with higher email sizes, affecting deliverability. Annmarie and Glossier showcase good practices, ensuring emails are optimized for delivery, whereas Athena Club faces challenges in this regard. Brands need to balance content richness with email optimization for better reach and engagement.
Ads Performance Snapshot: Glossier stands out in advertising, with 221 unique copies and a diverse range of images and videos. Dr. Squatch and Native also excel in ad velocity, maintaining a good balance between images and videos. In contrast, Annmarie and Mario Badescu lag in this aspect, requiring a more varied advertising strategy. The industry emphasizes the need for dynamic and diverse ad content to capture and retain consumer attention.
Email Marketing Summary: In the personal care industry, Annmarie leads the way with a robust email marketing strategy. They send a high volume of emails with a balanced focus on scoring and promotions. Mario Badescu also performs well but needs improvement in email scoring. Glossier is solid but could boost its promotion rates. Briogeo demonstrates a strong strategy with a focus on both email scoring and promotions. Brands like Dr. Squatch, Anese, Blume, and BRAVO SIERRA need to enhance their email strategies to compete effectively. Black Wolf, Native, Burst Oral Care, Athena Club, and Billie lag behind and should reevaluate their email marketing approaches.
Email Deliverability Summary: Native excels in email deliverability with a good spam score and email size. Briogeo is another strong performer in this category, with optimal spam scores and email sizes. Mario Badescu follows but should improve email size and spam scores. BRAVO SIERRA and Anese achieve good spam scores but need to work on email size optimization. Dr. Squatch and Black Wolf have room for enhancement in both areas. Brands like Burst Oral Care, Blume, Annmarie, and Athena Club should significantly improve their email deliverability practices. Billie, Naturally Serious, and Bruush need to develop a strategy from scratch in this aspect.
Ads Performance Summary: Glossier takes the lead in advertising performance with a high number of new ads and a diverse range of unique copies. Black Wolf and Billie are strong contenders, displaying good ad velocity and unique ad copies. Briogeo also excels with impressive ad performance. However, Native, Mario Badescu, Athena Club, Burst Oral Care, and Blume need improvements in their advertising strategies to stay competitive in the personal care industry. BRAVO SIERRA, Anese, Annmarie, and Dr. Squatch lag behind in ad performance, requiring significant changes to enhance their advertising strategies.
Email Marketing Summary: Mario Badescu leads the personal care industry in email marketing, sending the highest number of emails with a good email scoring. Annmarie and Glossier also perform well in email marketing. Brands like Anese and Black Wolf need to reduce promotional emails.
Email Deliverability Summary: Native excels in email deliverability with a good spam score and optimized email size. Briogeo and Anese also perform well in email deliverability. Mario Badescu needs to improve email size optimization.
Ads Performance Summary: Dr. Squatch dominates in advertising, with the highest number of new ads detected and good unique copy performance. Glossier and Mario Badescu also perform well in advertising. Brands like Bruush and Naturally Serious have minimal advertising presence.
In summary, Mario Badescu is a leader in email marketing within the personal care industry. Native excels in email deliverability. Dr. Squatch dominates in advertising. However, some brands like Bruush and Naturally Serious have limited marketing efforts.
In August, Mario Badescu sent the most emails, totaling 42, while Annmarie followed with 36 emails.
Regarding advertisements, Native ranked first by publishing 81 new ads, and Briogeo came after with 70 new ads. Mario Badescu led in using the most different ad versions (33).
In terms of ad approach, Native focused more on videos, while Briogeo used more images compared to videos. Specifically, Native had 65 videos and 16 videos, whereas Briogeo used 63 videos and just 6 images.
In July, Mario Badescu maintains its lead in emails with 46, while Annmarie follows closely with 36 emails.
Regarding the number of new ads created, Dr. Squatch and Glossier are once again at the forefront, but this time Dr. Squatch (147) has surpassed Glossier (137). Remarkably, Glossier utilized the highest number of ad copies (35) this month.
In terms of ad strategy, Dr. Squatch focuses on videos, while Glossier favors images. Dr. Squatch uses 142 videos vs. only 5 images, and Glossier employs 72 images vs. 65 videos.
In June, Mario Badescu took the lead in emails, sending a total of 44 emails. Annmarie, which previously held the top position, came in second with 39 emails sent during this month.
Shifting to advertising, Glossier claimed the top spot with 139 new ads created. Dr. Squatch, on the other hand, utilized the highest number of ad copies (55) among the brands this month, incorporating them into their 109 new ads.
Regarding the ad media used, Glossier focused more on images than videos, utilizing 96 images and 43 videos. In contrast, Dr. Squatch employed more videos than images, with 84 videos and 25 images used in their ads.
During May, Annmarie and Mario Badescu maintained their leading positions again. Annemarie sent 44 emails and Mario Badescu in the second position with 40 emails, of which a notable 90% were promotional.
In terms of ads, Dr. Squatch is again the leader with a total of 59 new ads. Followed by Blume with 53 new ads and the highest number of ad copies used with a total of 37 used in May's ads.
In terms of ad strategy, Dr. Squatch and Blume's ones are different. Dr. Squatch is focused more on videos with 40 new videos versus 19 new images, while Blume opted more for images in its new ads with 35 images versus only 13 videos.
In April, Annmarie took the lead in terms of emails sent with 35, followed by Mario Badescu with 30. Meanwhile, Dr. Squatch was the most active in ad creation with 60 new ads, followed closely by Black Wolf with 59. In terms of ad strategy, Black Wolf used 35 new videos and 24 new images, while Dr. Squatch focused 100% on using videos with 60 new videos and 0 new images. Stay tuned for more updates on beauty brands' marketing performance!
Annmarie and Mario Badescu both sent 36 emails in March, followed by Briogeo with 22 emails.
Glossier has taken the lead in terms of the number of new ads launched this month with 56 new ads, followed by Black Wolf with 51 new ads. Moreover, Glossier has used the highest number of ad copies among all the brands for its new ads during this period.
Personal care is an essential part of our daily routine, and these brands are here to make it easier and more enjoyable. From skincare to oral care, haircare to body care, these brands offer a wide range of products that cater to different needs and preferences. These brands may face marketing difficulties in meeting customers' expectations for safe and effective high-quality products in this highly competitive industry. How do these personal care brands stand out from the competition? - Let’s take a closer look at their marketing strategies.
