Email Marketing Overview : Rebecca Minkoff emerges as the undisputed leader in the bags industry, spearheading with 42 impactful emails and a notable 49.9% email score. Close behind, Baboon To The Moon and Paravel showcase robust performances, excelling in both quantity and quality. Baggu, despite a high email count, faces challenges with a subpar email score and promotions rate. Strathberry and STATE Bags exhibit potential but need refinement in their email strategies to rival the frontrunners.
Email Deliverability Insights : Baggu stands out for stellar deliverability, maintaining a low spam score (0.34) and optimizing email size effectively. Baboon To The Moon and Paravel also excel in ensuring their emails reach the inbox. Valextra struggles, marked by a high spam score and substantial email size, highlighting the need for optimization. STATE Bags faces challenges in both spam scores and email size, indicating room for improvement in their delivery strategies.
Ads Performance : Strathberry dominates the advertising arena, with 22 ads and a diverse range of 40.23% email scores, showcasing creativity and consistency. STATE Bags, Carl Friedrik, and Métier perform admirably, balancing good ad velocity with a variety of unique copies. Baggu, Rebecca Minkoff, and Senreve face challenges in ad diversity, needing to inject more creativity into their advertising strategies. In a visually-driven market, diverse and engaging ads play a pivotal role in brand visibility and customer engagement.
Email Marketing Summary : In the Bags industry, email marketing is robust but slightly declining. Stoney Clover Lane is leading with a good volume of emails sent and decent email scoring, although they should reduce promotions. Rebecca Minkoff follows with good email practices but also with a high promotions percentage. Cotopaxi is third, showcasing good email sending rates, but struggles with email scoring. Lo & Sons and Paravel also have strong email marketing strategies. Senreve exhibits potential, while Mansur Gavriel and Baboon To The Moon need to improve email scoring and promotions. STATE Bags, Strathberry, Métier, Baggu, Carl Friedrik, Valextra, and Peak Design should enhance their email marketing efforts.
Email Deliverability Summary : Peak Design excels in email deliverability with the best spam score and decent email size. Senreve follows closely, demonstrating good spam scores and email sizes. Métier maintains a strong presence in email deliverability, with an excellent spam score but should reduce email size. Paravel and Rebecca Minkoff have fair spam scores but need to improve email sizes. Lo & Sons and Cotopaxi show promise in email deliverability. Baggu struggles with spam scores and email sizes. Baboon To The Moon, Strathberry, Valextra, Stoney Clover Lane, and STATE Bags lag behind in email deliverability.
Ads Performance Summary : Strathberry leads in advertising performance with the highest number of new ads detected and a wide variety of unique copies. Mansur Gavriel follows closely, also excelling in both new ads and unique copies. STATE Bags maintains a strong presence in advertising, and Peak Design showcases good advertising performance. Carl Friedrik, Valextra, Cotopaxi, and Métier demonstrate potential in this category. Paravel, Baboon To The Moon, Lo & Sons, and Baggu need to enhance their advertising strategies. Rebecca Minkoff and Senreve, despite their strong email marketing, have room for improvement in advertising.
During June, Rebecca Minkoff secured the top position in emails with a total of 26 promotional emails sent, closely followed by Cotopaxi with 23 emails.
In terms of advertising, STATE Bags maintained its position as the leader with 99 new ads and the highest number of unique ad copies used this month (35). Stoney Clover Lane, in the second position with 85 new ads created.
In terms of media usage in ads this month, both STATE Bags and Stoney Clover Lane prioritized images over videos. STATE Bags utilized 72 images and 27 videos, while Stoney Clover Lane used 48 images and 36 videos.
In August, Rebecca Minkoff took the lead in emails, sending a total of 26 promotional emails. Cotopaxi and Lo & Sons followed with 23 emails each.
Turning to advertising, Lo & Sons emerged as the frontrunner, creating 85 new ads and using the highest number of ad copies (49) this month. Mansur Gavriel, in the second position, produced 65 new ads.
Regarding ad strategy, Lo & Sons prioritized videos, while Mansur Gavriel leaned more towards images. Specifically, Lo & Sons used 46 videos alongside 37 images, while Mansur Gavriel employed 50 images and 15 videos.
Email Marketing Summary: Rebecca Minkoff leads the bags industry in email marketing with a good email score and a high promotion percentage. Senreve also performs well with a good email score but needs to reduce its promotion percentage. Brands like Strathberry and Baggu lag behind in email marketing.
Email Deliverability Summary: Baggu excels in email deliverability with a very good spam score and optimized email size. Baboon To The Moon and Paravel also perform well in email deliverability. Brands like Cotopaxi and Stoney Clover Lane need to improve their email deliverability.
Ads Performance Summary: Métier leads in advertising within the bags industry with the highest number of new ads detected and good unique copy performance. Mansur Gavriel also performs well in advertising. However, brands like Rebecca Minkoff and Paravel have minimal advertising presence.
In summary, Rebecca Minkoff excels in email marketing, Baggu leads in email deliverability, and Métier dominates in advertising within the bags industry. However, some brands like Strathberry and Cotopaxi need to enhance their marketing efforts.
During July, Cotopaxi is the leader in emails, sending a total of 21 email. Stoney Clover Lane follows with 19 emails.
In terms of ads, STATE Bags is the lead again creating 96 new ads, while Lo & Sons comes in the second position with 88 new ads and the highest number of ad copies (53) used this month.
Regarding ad strategy, both STATE Bags and LO & Sons prioritized videos this month. STATE Bags used 55 videos and 39 images, while Lo & Sons employed 67 videos and 19 images.
During the month of May, Stoney Clover Lane, Cotopaxi, and Senreve shine as the leading brands in email marketing, each sending a total of 24 emails to their subscribers.
Shifting our focus to advertising, STATE Bags takes the lead with 78 new ads created. Not far behind is Strathberry, with 64 new ads.
When it comes to ad strategy, STATE Bags places a strong emphasis on images, incorporating a total of 62 images alongside 16 engaging videos throughout May. On the other hand, Strathberry takes a balanced approach incorporating 34 images and 30 videos.
During March, Mansur Gavriel, Baboon To The Moon, and STATE Bags sent almost a similar number of emails with 21, 19, and 18 emails, respectively. Baboon To The Moon and STATE Bags have a good spam score compared to the average of all brands, unlike Mansur Gavriel, which has a poor spam score.
STATE Bags launched 49 new ads, followed by Lo & Sons with 40 new ads, which used the highest number of unique ad copies in their ads during this period.
In terms of media used in the ads this month, STATE Bags used 65% of images, and the rest were videos.
In April, Mansur Gavriel remained at the top of the list with 22 emails sent, followed by Rebecca Minkoff with 20 emails sent during the same period.
Lo & Sons emerged as the top brand in terms of new ads created with a whopping 90 new ads in April, featuring 44 ad copies. Cotopaxi, Peak Design, and Baboon To The Moon created 60 new ads each during the same period.
Lo & Sons, Peak Design, and Baboon To The Moon seem to be focusing more on videos in their ad strategy, while Cotopaxi used a relatively higher number of images than videos in its new ads.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
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