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Email Marketing Summary: In the home decor industry, One Kings Lane is leading in email marketing. They send a substantial number of emails with good email scores. The Citizenry and Ruggable are also prominent, sending many emails with strong email scores. Rejuvenation is another major player in email marketing, though their email scores are lower. On the contrary, brands like Framebridge and Nathan James send fewer emails with good email scores, showcasing an efficient approach.
Email Deliverability Summary: Open Spaces takes the lead in email deliverability with a good email score and optimized email size. Aura Home and The Citizenry also perform well in this area, although they send fewer emails. In contrast, One Kings Lane has a high spam score and large email size, which impacts their deliverability. Brands like Danish Design Store and Nathan James need to improve their email deliverability due to suboptimal spam scores and email sizes.
Ads Performance Summary: The Citizenry and Ruggable excel in advertising within the home decor industry. They publish a high number of ads with a variety of unique copies, demonstrating strong advertising performance. Nathan James is also notable in this area, with an efficient approach to ad publishing. On the other hand, brands like Cold Picnic and The Inside by Havenly lag behind in terms of ads performance.
Email Marketing Summary: One Kings Lane dominates the home decor industry in email marketing with the highest number of emails sent, maintaining good email scoring but needing improvements in promotions. Rejuvenation follows, showcasing a good balance but facing challenges in email scoring. The Citizenry and Ruggable perform well with robust email scoring and promotions. Abigail Ahern, The Inside by Havenly, and McGee & Co face challenges, needing improvements in both email scoring and promotions. OKA, Aura Home, and Open Spaces lag behind, requiring substantial enhancements in both aspects.
Email Deliverability Summary: Open Spaces leads in email deliverability with a good spam score and email size optimization. Aura Home, The Citizenry, and Danish Design Store also perform well in deliverability. Nathan James excels in spam score but faces challenges in email size optimization. Framebridge and Rejuvenation perform well but need improvements in email size optimization. One Kings Lane, Cold Picnic, and Ruggable face challenges, requiring enhancements in both spam score and email size optimization. Abigail Ahern, McGee & Co, OKA, and The Inside by Havenly lag behind in various aspects, needing substantial enhancements to compete effectively.
Ads Performance Summary: Ruggable leads in ads performance with the highest number of new ads, a diverse range of copies, and a balanced image-video ratio. Nathan James, Framebridge, and Chairish also perform well, showcasing a good balance of ad velocity and diverse copies. The Citizenry and Cold Picnic show promise but need enhancements in both ad velocity and diversity. Rejuvenation, Abigail Ahern, One Kings Lane, and McGee & Co face challenges, requiring improvements in both ad velocity and diversity. OKA, Danish Design Store, and Open Spaces lag behind, needing substantial enhancements to compete effectively.
Email Marketing Performance:
In August 2023, the Home Decor industry saw an increase in the average number of emails sent per brand by 18.63%, reaching an average of 21.2 emails sent. The Citizenry stands out as a leader in email marketing, sending 76 emails with a good email quality score of 66.06%. Following closely is One Kings Lane, which sent 64 emails but had challenges with email quality, scoring only 54.36%. Aura Home, despite sending 24 emails, struggled with a poor email quality score of 42.75%. Brands like Danish Design Store, Nathan James, and Cold Picnic lagged behind in both email quantity and quality.
Email Deliverability Performance:
In terms of email deliverability, the industry made significant progress, with the average spam score improving from -4.19 to -3.77, signifying better email optimization for delivery. Open Spaces exhibited good email deliverability, with a spam score of -1.86, despite sending 11 emails. Conversely, Nathan James faced challenges with a spam score of -4.1, indicating potential issues with email deliverability, especially considering its larger email sizes. Brands like Rejuvenation and Framebridge had poor email deliverability with high spam scores and large email sizes.
Ad Campaign Performance:
The average number of ads published per brand decreased by -11.78% to 20.0 ads, indicating a shift in advertising strategy. Ruggable emerged as a leader in advertising, with 84 new ads published and a good variety of 34 unique copies. The Citizenry also performed well in advertising with 76 new ads, demonstrating both high velocity and diversity. On the other hand, Danish Design Store did not engage in advertising during this period, impacting its overall performance negatively. Open Spaces, although active in advertising with 10 new ads, struggled with poor ad performance, reflected in its lack of unique ad copies.
In terms of social ad diversity, the industry showed a preference for images over videos, with an average video proportion of 32.33%. Chairish and Open Spaces achieved high video proportions at 80%, indicating a focus on video content. The Citizenry, Ruggable, and Framebridge performed well in this aspect, with diverse assets for social ads. Brands like Danish Design Store and OKA had no video content, impacting their social ad diversity scores.
In July, One Kings Lane and Rejuvenation continue to lead in emails. One Kings Lane sent 61 emails, while Rejuvenation followed with 55 promotional emails.
In terms of advertising, The Citizenry holds the top position with 81 new ads created. Ruggable secures the second spot with 72 new ads, using the highest number of ad copies (32) compared to other benchmark brands.
Regarding ad strategy, both The Citizenry and Ruggable prioritized images in their ads this month. The Citizenry employed 48 images and 33 videos, while Ruggable used 55 images and 13 videos.
During June, One King Lane and Rejuvenation continued to dominate the email landscape. One King Lane delivered 63 emails, followed by Rejuvenation with 59 emails.
When it comes to advertising, Ruggable and The Citizenry once again stood out. Ruggable crafted 136 new ads, employing the highest number of ad copies (57) among all benchmark brands this month. In the second spot, The Citizenry created 65 new ads.
In terms of ad strategy, both Ruggable and The Citizenry prioritized the use of images over videos. Ruggable utilized 67 images and 64 videos, while The Citizenry employed 42 images and 23 videos.
In May, One Kings Lane led the way with 63 emails, followed by Rejuvenation with 57 promotional emails. Ruggable dominated the advertising scene with 105 new ads, trailed by The Citizenry with 84 new ads and the highest number of unique ad copies (43). Ruggable's ad strategy emphasized videos (56) over images (49), while The Citizenry leaned towards images (47) rather than videos (37).
In April, Rejuvenation sent a total of 63 promotional emails, leading the race in email marketing, followed closely by One King Lane with 61 emails. Meanwhile, Ruggable and The Citizenry are leading the way in ad creation, with both brands creating 60 new ads during April. followed by One King Lane with 58 new ads created. Ruggable had the highest number of ad copies used with a total of ad copies.
In terms of ad strategy, One King Lane used 51 new images and only 7 new videos in their ads during April. Meanwhile, Ruggable and The Citizenry used a more balanced approach, with Ruggable using 29 images and 27 videos and The Citizenry using 31 videos and 29 images.
In the month of March, One Kings Lane and Rejuvenation both sent a similar number of emails with 61 and 59 emails respectively.
Moving on to advertising, The Citizenry created 46 new ads during this period, and they also used the highest number of unique ad copies in these new ads. Following closely is Ruggable with 30 new ads in the same period.
Both Citizenry and Ruggable are focused on using images more than videos in their new ads, with the same percentage of 57% for videos. In contrast, One Kings Lane's advertising strategy leans heavily towards images, with a percentage of 93% in their newly launched ads.