Email Marketing Summary: Hungryroot dominates the food and meals industry in email marketing, both in volume and quality, closely followed by Daily Harvest. Allplants also performs well, although improvements are needed in reducing promotional content. Lagging behind are Green Chef and Purple Carrot, facing challenges in both email volume and scoring.
Email Deliverability Summary: Home Chef excels in email deliverability, showcasing optimized email sizes and excellent spam scores. Thistle and Blue Apron follow suit, maintaining strong deliverability. Brands like Daily Harvest and Sunbasket need to refine their strategies, facing challenges in both spam scores and email size.
Ads Performance Summary: Thistle leads in advertising, consistently publishing a high number of ads with diverse content. Wegmans and Daily Harvest also perform well in this area. On the flip side, brands like Sunbasket and Purple Carrot need a significant boost in their advertising efforts to stay competitive.
Email Marketing Summary: Hungryroot, Purple Carrot, and Home Chef lead the food and meals industry in email marketing. These brands consistently send a significant number of emails with good scores, especially Hungryroot. Daily Harvest, Allplants, and Blue Apron follow closely, maintaining a balance between email sending and scoring. Sunbasket, Tovala, and Splendid Spoon exhibit potential but need enhancements, particularly in scoring and promotions. Pasta Evangelists, Green Chef, Wegmans, PlateJoy, Hello Fresh, and Thistle lag behind, struggling in various aspects and requiring strategic improvements.
Email Deliverability Summary: Blue Apron excels in email deliverability, combining a strong spam score with optimal email size. Daily Harvest and Tovala show promise but need improvements, especially in email size. Purple Carrot faces challenges in both aspects and requires strategic enhancements. Pasta Evangelists, Splendid Spoon, and Allplants exhibit challenges in deliverability, particularly in spam score and email size. Hungryroot, Home Chef, Sunbasket, and Green Chef demonstrate fair performance but need attention in email size. Wegmans, PlateJoy, Hello Fresh, and Thistle have not engaged in email marketing.
Ads Performance Summary: Daily Harvest dominates the food and meals industry in ads performance, showcasing both velocity and diversity. Allplants and Thistle follow closely, displaying a high number of new ads and diverse copies. Tovala and Green Chef maintain strong ad performances, combining both velocity and unique copies. Blue Apron, Wegmans, and Home Chef exhibit potential but need improvements, particularly in ad velocity. Sunbasket, Pasta Evangelists, Purple Carrot, and Hello Fresh struggle with both aspects and require strategic enhancements. Splendid Spoon, Allplants, Hungryroot, and PlateJoy lag behind and need to enhance their ads strategies for better overall performance.
In June, Home Chef and Hungryroot emerged as the leaders over again, sending 30 promotional emails each, followed by Purple Carrot with 19 emails.
When it comes to ads, Thistle claimed the top spot with 116 new ads created, while Wegmans secured the second position with 102 new ads during the month of June.
In terms of ad strategy, both Thistle and Wegmans demonstrated a preference for images over videos in their ads. Thistle utilized 65 images and 51 videos, whereas Wegmans utilized 51 images and 43 videos across all their ads in June.
In July, Home Chef and Hungryroot tied for the lead with 30 promotional emails each, while Allphants followed with 17 emails.
As for ads, Thistle maintains the top spot with 121 new ads while Hello Fresh takes the second position with 88 new ads.
In terms of ad strategy, Hello Fresh and Thistle both favored images over videos. Hello Fresh used 60 images vs. 26 videos, while Thistle utilized 63 images and 58 videos.
In August, Home Chef and Hungryroot took the lead in emails, each sending 30 promotional emails.
In terms of advertising, Hello Fresh stood at the forefront with 122 new ads created, boasting the highest count of ad copies (28) among all benchmarked brands. Daily Harvest followed closely with 87 new ads.
As for ad strategy, both Hello Fresh and Daily Harvest have given priority to videos this month. Hello Fresh featured 65 videos compared to 53 images, while Daily Harvest utilized 46 videos versus 39 images.
Email Marketing Summary: Home Chef and Hungryroot are the leaders in the food and meals industry for email marketing. They both send a high number of emails and achieve good email scoring, although they also have a high percentage of promotions. Purple Carrot and Daily Harvest follow closely in terms of email marketing performance, but they need to work on reducing their promotions.
Email Deliverability Summary: Home Chef leads in email deliverability with the best average spam score and optimized email size. Daily Harvest and Purple Carrot also perform well in email deliverability. Brands like Thistle and Splendid Spoon need to improve their email deliverability.
Ads Performance Summary: Home Chef has the highest number of new ads detected, but its advertising velocity has decreased. Hello Fresh and Thistle also perform well in advertising. Brands like PlateJoy and Wegmans are lagging behind in ad performance.
In summary, Home Chef and Hungryroot lead in email marketing in the food and meals industry, while Home Chef excels in email deliverability. Home Chef is also a leader in advertising, but Hello Fresh and Thistle show promise. Brands like PlateJoy and Wegmans need to improve their advertising efforts.
In May, Home Chef and Hungryroot continued to dominate in terms of the number of emails sent, each sending 30 promotional emails. Allplants followed closely with 21 emails.
When it comes to advertising, Thistle took the lead by creating 84 new ads, closely followed by Splendid Spoon with 77 new ads.
Both Thistle and Splendid Spoon prioritize the use of images in their advertising strategies. Thistle utilized 57 images compared to 20 videos, while Splendid Spoon employed 56 images and 28 videos to convey their message effectively.
During March, Hungryroot outdid other brands by sending the highest number of emails, with a total of 31 promotional emails.
Hello Fresh emerged as the top brand, creating 60 new ads followed closely by Thistle and Tovala with 56 and 50 new ads, respectively. All three brands used a similar strategy in their ads, prioritizing images over videos. For instance, Hello Fresh used 51 new images versus just 9 new videos. Similarly, Thistle used 35 new images versus 21 new videos while Tovala used 33 new images versus 17 new videos in their ads.
In April, Hungryroot took the lead in the number of emails sent with 30 emails, followed by Home Chef with 18 emails. Home Chef and Hello Fresh were tied in launching the highest number of new ads, with 60 new ads each. Thistle followed with 56 new ads. Allphants used the highest number of ad copies in its 40 new ads launched during this period.
Home Chef emphasized on using videos more, with 55 new videos and only 5 new images in their new ads. Meanwhile, Hello Fresh and Thistle both focused more on images in their new ads, with Hello Fresh using 52 new images versus only 8 new videos, and Thistle using 35 new images versus 21 new videos.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Food & Meals
Food and Meals brands offer convenient, healthy, and delicious meal options delivered straight to customers’ doors. With the increasing demands and different customers' taste preferences, these brands must market themselves in a way to stand out in this industry. Explore the world of food and meals to see how these brands market their ability to offer products that meet customers’ tastes while also meeting their dietary needs.