Email Marketing Summary: In the underwear industry, Shapermint leads in email marketing with a high number of emails sent and a good email scoring. Parade and Pepper also perform well, with a substantial volume of emails and good email scoring. MeUndies and Heist need to enhance their email marketing to compete with the leaders. However, brands like JustWears, Cuup, Icone Lingerie, Savage X, Shinesty, and brands from Culprit Underwear to Negative Underwear lag in email marketing and should focus on improving both the quantity and quality of their emails.
Email Deliverability Summary: Heist stands out with the best email deliverability due to a low average spam score. PSD Underwear and Pepper also show good email deliverability. However, SAXX Underwear, MeUndies, and brands from Parade to Shinesty need to improve their spam scores to ensure emails reach their audience effectively. Shapermint maintains a good spam score but should work on email size. Brands from Culprit Underwear to Icone Lingerie perform poorly in email deliverability.
Ads Performance Summary: Shapermint takes the lead in advertising performance, with a high number of new ads detected and a diverse range of unique copies. MeUndies and JustWears also perform well in this category. Brands like Parade, Lounge Underwear, SAXX Underwear, and brands from Culprit Underwear to Heist need to enhance their advertising strategies. Icone Lingerie and Shinesty lag behind in this aspect.
During May, Shapermint has taken the lead in email marketing, sending a total of 52 emails. Parade closely follows with 33 emails.
When it comes to ad creation, Shapermint maintains its dominance, once again claiming the top position with an impressive 140 new ads created. Lounge Underwear closely trails behind with 139 new ads, showcasing the highest number of ad copies with a remarkable total of 87 unique variations used in their May ads.
In terms of ad strategy, Shapermint's focus lies primarily on videos, utilizing 107 videos and 31 images in their ads. Conversely, Lounge Underwear places a greater emphasis on images, leveraging 84 images accompanied by 52 videos.
In August, Shapermint and MeUndies maintained their lead in emails. Shapermint sent 48 emails, whereas MeUndies sent 22, and promotional emails make up 86% of MeUndies' total.
Shifting to advertising, SAXX Underwear and MeUndies took action by creating 121 and 97 new ads respectively.
In terms of ad strategy, both SAXX Underwear and MeUndies favored images in their new ads this month. SAXX Underwear used 66 images compared to 55 videos, and MeUndies employed 80 images and 17 videos.
Email Marketing Summary: Shapermint leads the underwear industry with a significant number of emails sent and a good email performance. Parade and Pepper also demonstrate strong email strategies. However, brands like JustWears and Cuup need improvement, with poor email performance and higher promotion percentages.
Email Deliverability Summary: Heist excels in email deliverability with a very good spam score and optimized email size. SAXX Underwear and PSD Underwear also perform well in this aspect. However, Lounge Underwear and MeUndies need to enhance their email optimization to improve deliverability.
Ads Performance Summary: MeUndies takes the lead in advertising within the underwear industry with the highest number of new ads and a good unique copy performance. Shapermint and Savage X also perform well in advertising. Brands like Heist and Cuup need to enhance their advertising presence.
In conclusion, Shapermint dominates in email marketing, Heist excels in email deliverability, and MeUndies leads in advertising within the underwear industry. Brands like JustWears and Cuup should focus on improving their overall marketing strategies.
In July, Shapermint continues to maintain its lead in emails with a total of 52 emails. MeUndies followed with 29 emails.
In terms of advertising, Savage X retains its top position with 110 new ads this month. Lounge Underwear secures the second position with 108 new ads and the highest number of ad copies (90) compared to the benchmark's brands.
Regarding ad strategy, both Savage X and Lounge Underwear continue to prioritize images this month. Savage X used 56 images vs. 49 videos, while Lounge Underwear utilized 63 images vs. 43 videos.
During the month of June, Shapermint and Parade once again claimed the top positions in emails. Shapermint maintained the first position with 53 emails, while Parade followed in the second position with 32 emails.
When it comes to advertising, Savage X took the lead this month by creating 170 new ads. Following behind is Shapermint with 144 new ads.
In terms of ad media used this month, Savage X gave priority to images, utilizing 132 images compared to 34 videos. On the other hand, Shapermint adopted a different approach, preferring more videos with 111 videos and 27 images.
Shapermint led the pack in terms of emails sent with 52 emails in April, followed by Parade and Savage X with 33 and 31 emails sent, respectively.
Lounge Underwear dominated in ads created with 90 new ads made in April and had the highest number of ad copies with 55 ad copies in total. Other leading brands, including Shapermint, MeUndies, Savage X, and SAXX Underwear, sent 60 new ads during the same period. All of these brands focused on using more images than videos in their new ads. For instance, Lounge Underwear used 61 new images vs. 27 new videos in April.
During February, Shaprmint, Savage X, and Parade sent 53, 32, and 27 emails respectively. MeUndies produced the highest number of advertisements, creating 93 new ads, a significant increase from the 33 ads they created in the previous month. This surge in advertising output could be attributed to a greater emphasis on marketing initiatives in the second month of the year.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Underwear brands cater to different body types and preferences by providing various styles and sizes. However, they face some advertising obstacles, such as promoting inclusivity, diversity, navigating the sensitive nature of the product, and standing out in a competitive market. Despite the challenges, let's explore how these brands market their products and prioritize comfort and inclusivity for all.