Email Marketing Summary: In the Fitness industry, Rogue takes the lead in email marketing. They send a good number of emails, but their email scoring needs improvement. TRX Training and WIT Fitness are also strong performers in email marketing. On the other hand, brands like Echelon, Ergatta, and Peloton struggle with their email marketing, both in the number of emails sent and their email performance.
Email Deliverability Summary: Gymshark is a standout in email deliverability, with good average spam scores and fair email size optimization. On the contrary, brands like The DB Method and Echelon face challenges in email deliverability with poor spam scores and email size optimization.
Ads Performance Summary: Gymshark leads the pack in advertising performance, with the highest number of new ads detected and a variety of unique ad copies. Tonal and Vanquish Fitness also perform well in advertising. Brands like obé fitness and The DB Method need to enhance their advertising efforts as they have very few new ads detected and limited ad diversity.
Social Ads Diversity Summary: TRX Training stands out for social ad diversity, especially in using video assets. Quell and PRx Performance also perform well in social ad diversity. In contrast, brands like FightCamp and The DB Method have limited social ad diversity, with no or very few videos in their ads.
During the month of June, TRX Training and Peloton emerged as the top email senders, with TRX Training taking the lead with 16 emails, closely followed by Peloton with 15 emails.
When it comes to advertisements, Gymshark claimed the top position with a remarkable 120 new ads created in June, accompanied by the highest number of ad copies, totaling 70. Peloton secured the second position with 106 new ads.
In terms of ad media used in June's campaigns, both Gymshark and Peloton showed a preference for images over videos. Gymshark utilized 45 images and 31 videos, while Peloton incorporated 56 images and 50 videos into their advertising content.
In July, WIT Fitness leads in emails (15), followed by PRx Performance with a total of 14 emails sent.
In terms of advertising, Peloton generated 136 new ads with the highest number of ad copies (58). The DB Method secures the second position with 86 new ads.
Concerning ad strategy, both Peloton and The DB Method give precedence to videos over images. Peloton employed 99 videos vs. 37 images, while The DB Method utilizes 72 videos vs. 14 images.
In August, Rogue and PRx Performance led in emails, sending 16 and 14 emails, respectively.
Looking at advertising, Peloton and The DB Method maintained their positions as leaders. Peloton created 118 new ads, while The DB Method launched 70.
In terms of ad strategy, both Peloton and The DB Method emphasized videos over images. Peloton used 74 videos compared to 43 images, while The DB Method utilized 64 videos and only 5 images.
Email Marketing Summary: TRX Training and Vanquish Fitness lead the Fitness industry in email marketing. TRX Training exhibits good performance in both email scoring and promotions, while Vanquish Fitness maintains strong email scoring despite a fair promotion percentage. PRx Performance stands out with good email scoring but needs to manage promotions more effectively. Brands like Gymshark and obé fitness lag in email marketing, facing challenges in scoring and promotion management.
Email Deliverability Summary: Gymshark excels in email deliverability, achieving a low spam score and optimizing email size effectively. Vanquish Fitness, although showing good overall deliverability, needs improvement in email size optimization. PRx Performance struggles with fair email scoring and size optimization, affecting its overall deliverability. Brands like Echelon and WIT Fitness face challenges in both spam score and email size optimization.
Ads Performance Summary: Gymshark dominates in advertising, displaying a high number of ads with diverse and effective copies. Tonal, The DB Method, and WIT Fitness also perform well, showcasing a good balance of ad velocity and unique copy. TRX Training lags behind in ad velocity and copy diversity, impacting its visibility. Brands like obé fitness and FightCamp need to enhance their ad strategies to compete effectively.
In conclusion, TRX Training and Vanquish Fitness lead in Fitness industry marketing, excelling in both email and advertising. Gymshark dominates in ads but faces challenges in email marketing. PRx Performance needs refinement in both areas, while brands like Peloton and Ergatta require significant improvements to compete effectively.
During May, Peloton and TRX Training jointly lead in email communication, with 17 emails sent by each brand. Peloton stands out as the top advertiser, creating 164 ads and utilizing 104 unique ad copies. Gymshark follows closely with 120 new ads. In terms of ad strategy, Peloton strikes a balance between images and videos, featuring 77 videos and 72 images. Meanwhile, Gymshark focuses primarily on images, incorporating 69 images and 4 videos in their ad campaigns.
In February, Peloton dominated in terms of email and advertising, having sent 20 emails and launched 106 new ads. Peloton also surpassed its competitors in creating new ad copies, producing 35 in total and it leaned heavily towards videos, with a video proportion of 67% with 40 new videos vs. 16 new images in their new launched ads this month.
In April, Peloton was surpassed in both email and ad numbers. Rogue took the lead in terms of emails sent with 18 emails, followed by Peloton and PRx Performance, both sending 16 emails.
The DB Method created the highest number of new ads with 60, followed by WIT Fitness with 58 new ads and Gymshark with 51 new ads, which also had the highest number of ad copies with 42 in total.
When it comes to ad strategy, The DB Method is more focused on videos, creating 55 new videos versus only 5 new images. WIT Fitness also emphasizes videos in their new ads with 38 new videos compared to 20 new images.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Fitness brands offer a range of products and services to help people achieve their health and fitness goals. Some of these brands’ challenges are creating engaging content to attract and retain customers, addressing concerns around accessibility and inclusivity in the industry. Let's uncover these brands marketing strategies where they demonstrate the latest fitness trends and motivate their customers to stay active and healthy.