Gemmyo

Email Marketing Overview: The Jewelry sector sees a remarkable 84.38% increase in average emails sent, indicating a robust focus on email marketing. Ana Luisa leads in this aspect, sending 49 emails on average. However, caution is warranted as the promotions percentage is relatively high. Mejuri and Pandora follow closely, showcasing good email practices but with room for improvement in managing promotions. Louyetu and PDPAOLA display an optimal balance in their email strategies, holding solid positions with good overall performance.

Email Deliverability Insights: Louyetu shines in email deliverability, achieving an impressive -2.72 average spam score, ensuring optimal email size for successful deliveries. In contrast, Pandora faces challenges in this domain, with a high spam score and suboptimal email size. Kimaï is notable for a low spam score but struggles with email size optimization. This suggests areas for improvement in these brands to enhance their reach and user experience.

Ads Performance: Mejuri stands out in advertising, detecting 167 new ads and showcasing a diverse array of 93 unique copies. PDPAOLA follows suit with a strong advertising presence. Oak & Luna demonstrates consistent ad velocity, albeit with room for improvement in diversifying ad copies. In contrast, Gemmyo and Tiny Rituals lag, highlighting potential gaps in their advertising strategies that need attention for a more impactful market presence.

Email Marketing Performance: Ana Luisa dominates email marketing with 42 emails, maintaining strong engagement. Pandora follows with 22 emails, effectively promoting new collections. PDPAOLA - ES and Ring Concierge, with 21 and 20 emails respectively, show good performance but need more promotional content. Mejuri, Tiny Rituals, and With Clarity also perform well but should increase their promotional efforts. Brands like Louyetu and Kimaï, with fewer emails and low scores, lag behind in engagement and promotions.

Email Deliverability and Spam Scores: Pandora excels in deliverability with a spam score of -9.8 and small email size of 552.35 kb, ensuring high inbox placement. Ana Luisa and VRAI also perform well with good spam scores and reasonable email sizes. Brands like Ring Concierge, Tiny Rituals, and Mejuri, despite good spam scores, have larger email sizes affecting their deliverability. Louyetu, with a spam score of -0.53, needs improvement. PDPAOLA and Stone and Strand, with poor spam scores and large email sizes, need significant enhancement in deliverability.

Advertising Impact and Diversity: Oak & Luna leads in advertising with 163 new ads and 27 unique copies, showing robust ad activity. Pandora and PDPAOLA - ES follow closely with 147 and 107 new ads respectively, maintaining high ad diversity. Mejuri and VRAI also show strong advertising efforts. Brands like With Clarity and Louyetu need to improve their ad copy diversity. Mint & Lily and Ring Concierge lag behind with fewer ads and low unique copy counts, indicating less advertising engagement. Tiny Rituals and Ana Luisa, with minimal ads, show low activity and need to boost their advertising strategies.

Email Marketing Performance: Ana Luisa leads the jewelry industry with 40 emails, showcasing excellent email scoring and a diverse range of promotions. Aurate follows closely with 34 emails, demonstrating strong email scoring but requires improvement in promotional diversity. Kinsley Armelle presents potential with 28 emails but needs enhancement in email scoring and promotional variety to solidify its position. Mejuri and PDPAOLA exhibit promising email marketing strategies but require improvements in email scoring and promotional diversity to optimize market competitiveness.

Email Deliverability and Spam Scores: Ana Luisa excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer. Louyetu and Kimaï demonstrate strong email deliverability with positive spam scores but require improvements in email size management to optimize email deliverability. Gemmyo leads in email deliverability with a positive spam score and effective email size management, distinguishing itself as a leader in the industry. PDPAOLA exhibits promising email deliverability with a positive spam score but needs strategic adjustments in email size management to enhance competitiveness.

Advertising Impact and Diversity: Tiffany & Co. leads in advertising impact with 145 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the jewelry industry. Pandora closely follows with 139 impactful ads, showcasing a variety of unique copies and strong advertising volume. PDPAOLA and Mejuri present solid advertising strategies, with 99 and 75 impactful ads respectively, emphasizing a balance between volume and diversity in ad content. Kinn and Patrick Adair Designs demonstrate promising advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness. Jenny Bird faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Louyetu emerges as an email marketing leader, sending 26 impactful emails with a robust performance score of 52.96%. Pandora follows closely with 24 emails and an impressive email scoring performance of 68.79%. Mejuri, Tiny Rituals, and PDPAOLA also demonstrate strong performances, while Ana Luisa and Stone and Strand lag behind. Kimaï exhibits potential but faces challenges in scoring promotions effectively. The industry's average email performance stands at 55.75%, indicating a competitive landscape where brands must strategically position themselves.

Email Deliverability Insights: Gemmyo shines in email deliverability, boasting the best spam score improvement, coupled with a small email size. Pandora, Mejuri, and Louyetu exhibit good deliverability, with varying email sizes. Kimaï, Ring Concierge, and Tiny Rituals face challenges in both deliverability and spam scores, indicating areas for improvement. With Clarity and Oak & Luna show fair deliverability but need to enhance their strategies for better market impact. Ana Luisa and Menē need significant improvements in both deliverability and spam scores to establish a stronger market presence.

Ads Performance: PDPAOLA leads in advertising with 179 impactful ads and 126 unique copies, showcasing a robust and diverse advertising strategy. Kimaï, Mejuri, and Oak & Luna also demonstrate strong advertising impact with a combination of substantial ad volumes and engaging content. Pandora, Stone and Strand, and With Clarity maintain fair advertising impact. Louyetu and Ring Concierge lag behind and need to enhance their advertising strategies for better market penetration. The industry's average ad volume stands at 62.67, indicating a competitive landscape where brands must strategically position themselves in the market.

Email Marketing Summary: In the jewelry industry, Ana Luisa emerges as the leader in email marketing. They send a high number of emails with a good email scoring. Mejuri closely follows, maintaining strong email performance. However, brands like Tiny Rituals and Louyetu are right behind, showing robust email marketing strategies. On the other hand, brands like PDPAOLA, MINT & LILY, and Stone And Strand need to significantly improve their email marketing efforts.

Email Deliverability Summary: Louyetu excels in email deliverability, maintaining a high average spam score and good email size optimization. In contrast, Pandora, Menē, and MINT & LILY need to work on their email size and spam scores to improve email delivery.

Ads Performance Summary: Mejuri leads the way in advertising performance, with the highest number of new ads detected and a wide variety of unique ad copies. Pandora, Oak & Luna, and Kimaï also show strong advertising performance. On the flip side, brands like MINT & LILY, Tiny Rituals, and Ring Concierge need to enhance their advertising strategies.

Social Ads Diversity Summary: Oak & Luna stands out with an impressive proportion of video assets in their social ads. Kimaï and Mejuri also perform well in social ad diversity. Brands such as MINT & LILY, Gemmyo, and VRAI lag behind in diversifying their social ad assets, particularly with video content.

Email Marketing Summary: Ana Luisa and Mejuri lead the jewelry industry in email marketing, sending a substantial number of emails with good overall performance. However, Louyetu lags behind with a high percentage of promotions and an average email scoring, indicating room for improvement. MINT & LILY stands out with a high email engagement percentage, showcasing a successful strategy.

Email Deliverability Summary: Louyetu and Kimaï excel in email deliverability, demonstrating optimized email sizes and good spam scores. However, Pandora, while having a significant number of emails sent, needs improvement in deliverability, reflected in its high average spam score. PDPAOLA, on the other hand, lacks a spam score, potentially impacting its email deliverability.

Ads Performance Summary: Pandora dominates the advertising landscape in the jewelry industry, leading in both the number of ads published and unique copy performance. Mejuri closely follows, showing strong advertising prowess. In contrast, brands like STONE AND STRAND and Tiny Rituals struggle in the advertising domain, with limited ads and poor performance in unique copy creation.

In conclusion, Ana Luisa and Mejuri shine in email marketing, Louyetu and Kimaï lead in email deliverability, and Pandora dominates the advertising space in the jewelry industry. Brands like STONE AND STRAND and Tiny Rituals need to enhance their advertising strategies to compete effectively.

In August, Ana Luisa and Mejuri maintained their lead in emails, sending 33 and 23 messages respectively.

As for advertising, PDPAOLA continued to dominate with 109 new ads introduced this month, utilizing the most ad copies (34). Kimai followed with 59 new ads.

In terms of advertising approach this month, PDPAOLA emphasized videos, while Kimai favored images. PDPAOLA employed 59 videos and 50 images, while Kimai used 36 images and 23 videos.

In July, Ana Luisa takes the lead in emails with 27, followed by Mejuri with 23 emails.

In terms of advertising, PDPAOLA is the frontrunner with 136 new ads created. Mejuri secures the second place with 75 new ads and the highest number of ad copies (54).

Concerning ad strategy, PDPAOLA emphasizes videos, employing 82 videos compared to 54 images. Meanwhile, Mejuri leans more towards images, using 50 images versus 18 videos.

During the month of June, Pandora took the lead in emails, sending a total of 28 emails, while Louyetu followed with 22 promotional emails.

In terms of advertising, Oak & Luna is the top creating 144 new ads. PDPAOLA follows in the second position with 129 new ads.

When it comes to ad strategy, both Oak & Luna and PDPAOLA gave more emphasis to videos over images. Oak & Luna utilized 79 videos compared to 65 images, while PDPAOLA used 68 videos and 61 images in their advertising campaigns.

In May, Aurate leads the way with 27 emails, followed by Louyetu with 22 promotional emails. In the realm of advertising, Kimai takes the top spot with an impressive 104 new ads, followed closely by PDPAOLA with 103 new ads. Kimai's ad strategy centers around engaging images, utilizing 57 images and 47 videos. Meanwhile, PDPAOLA adopts a video-centric approach, employing 58 videos and 45 images in their new ads.

During April, Louyetu surpassed Tiny Rituals and became the leader in terms of emails sent with 24 emails. Tiny Rituals followed closely with 22 emails, being the top one in March.

MINT & LILY took the lead in the number of ads created with 89 new ads during April, followed by Mejuri with 60 new ads in the same month.

In terms of ad strategy, Mejuri focused more on images than videos, creating 43 new images vs. only 13 new videos. On the other hand, MINT & LILY used almost the same number of images and videos, with 43 new videos vs. 41 new images.

This month, Tiny rituals emerged as the leading email sender, sending a total of 24, followed by PDPAOLA with 20 and MINT & LILY with 16. On the other hand, Pandora stood out in terms of published ads with 60  new ones, closely followed by Kimai with 59, Ring Concierge with 39, and Ana Louisa with 37.