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Email Marketing Summary: PetPlate leads the Pet Food industry with a balanced email strategy, sending an average of 4.2 emails with a good performance score of 56.62%. Native Pet and Ziggy follow, but Ziggy needs to manage its promotions better. Brands like Nom Nom and Butternut Box, while active, have room for improvement in email scoring and promotional content.
Email Deliverability Summary: Ziggy excels in deliverability with a minimal spam score and optimized email size. In contrast, Jinx and Smalls struggle, needing improvements in spam scores and email size optimization. A Pup Above and Made by Nacho maintain good deliverability with optimized email sizes, contributing to their overall performance.
Ads Performance Summary: Butternut Box dominates in advertising, demonstrating a high ad velocity with diverse content. Sundays and Cat Person also perform well, showcasing good diversity in their ads. Smalls and Ziggy need to boost their advertising efforts, while PetPlate is currently not engaging in this aspect.
Email Marketing Summary: Made by Nacho and Smalls lead the pet food industry in email marketing. Made by Nacho consistently sends well-performing emails with a good score and promotions. Smalls, while sending fewer emails, maintains a strong performance with high scoring and promotions. Ziggy, A Pup Above, and Jinx display potential but need to improve scoring and promotions. Brands like Butternut Box, Cat Person, and Dandy face challenges with poor scoring and promotions and should focus on enhancement. PetPlate needs improvement in scoring despite decent promotions, while Just Food For Dogs, Nom Nom, Sundays, and Maev have room for progress in both quantity and quality of emails.
Email Deliverability Summary: Ziggy excels in email deliverability, combining a good spam score with optimal email size. Jinx and Made by Nacho also show promising deliverability, focusing on good spam scores and appropriate email sizes. Native Pet, Kabo, and PetPlate need improvements in both spam scores and email sizes. Butternut Box, Just Food For Dogs, A Pup Above, Smalls, and Maev face challenges and should enhance both spam scores and email sizes for better deliverability.
Ads Performance Summary: Cat Person leads in ads performance, demonstrating high velocity and a diverse range of unique copies. Just Food For Dogs, Nom Nom, and Sundays also maintain commendable ad strategies. Ziggy and Jinx show potential but need improvements. Smalls, Maev, A Pup Above, Made by Nacho, Kabo, PetPlate, Dandy, Native Pet, Butternut Box, and Sundas face challenges and need to enhance their ads strategies for better overall performance.
Email Marketing Summary: Made by Nacho is the leader in the Pet Food industry for email marketing. It sends the most emails with good email scoring, keeping promotions low. Native Pet also performs well in email marketing with a good email score but has some room for improvement in promotions. Other brands like A Pup Above and Sundays have decent email scores but need to work on reducing promotions.
Email Deliverability Summary: Ziggy leads in email deliverability with a good spam score and optimized email size. Jinx and Smalls also perform well in email deliverability with good spam scores and balanced email sizes. Maev needs to work on its email deliverability, with a fair spam score and large email size.
Ads Performance Summary: Cat Person excels in advertising with the highest number of new ads detected and good unique copy performance. Sundays and Butternut Box also perform well in advertising. Brands like Made by Nacho and A Pup Above need to focus more on their advertising efforts.
In summary, Made by Nacho leads in email marketing, while Ziggy excels in email deliverability. Cat Person dominates advertising, with Sundays and Butternut Box also performing well. Brands like Maev need to improve both email deliverability and advertising efforts.
In August, Made by Nacho claimed the top spot in emails with 14, closely followed by Native Pet with 12 emails.
Shifting focus to advertising, Cat Person and Just Food For Dogs once again took the lead this month, creating 101 and 73 new ads respectively.
Examining their ad strategy, Cat Person gave prominence to videos, whereas Just Food For Dogs leaned towards images over videos. Cat Person utilized 75 videos alongside 26 images, while Just Food For Dogs employed 46 images in comparison to 25 videos.
In July, the top leaders in emails have changed from the previous month. Native Pet took the lead with 13 emails, followed by PetPlate with 11 emails.
Regarding advertising, Cat Person remained at the top with 69 new ads created. However, Just Food For Dogs secured the second position with 62 new ads.
In terms of ad media strategy, Cat Person emphasized videos (56) over images (13), while Just Food For Dogs utilized more images (47) than videos (13).
During June, pet brands had a relatively low volume of emails. The top spot for emails goes again to Made by Nacho, with a total of 13 emails sent. In the second position, both Sundays and PetPlate sent 9 emails each.
Shifting to ads, Cat Person takes the lead with 109 new ads created, closely followed by Sundays with 63 new ads.
When examining the ad media used in their new ads, both Cat Person and Sundays leaned towards videos rather than images. Cat Person utilized 88 videos and 19 images, while Sundays relied more on videos with 61 videos and only 2 images.
In May, Made by Nacho took the lead in email marketing, sending a total of 13 impactful emails, closely followed by PetPlate with 10 emails.
When it comes to advertisements, Nom Nom emerges as the frontrunner, creating an impressive collection of 49 new ads in May, while Just Food For Dogs follows closely with 43 new ads.
In terms of ad strategy, Just Food For Dogs places a strong emphasis on images, with 32 images incorporated into their ads alongside 10 videos. On the other hand, Nom Nom focuses on engaging videos, showcasing 29 videos alongside 20 images.
During April, Kabo sent 15 emails while Made by Nacho sent 14 emails, placing them both in the top ranks for the number of emails sent.
In terms of advertising, Cat Person launched the highest number of new ads with 57, followed by Ziggy and Just Food For Dogs with 44 and 42 respectively. Just Food For Dogs stands out for having used the highest number of ad copies, with 16 unique copies used in its new ads during this period.
Just Food For Dogs' new ads are focused more on images, with 30 new images compared to only 11 new videos, while Cat Person used more videos than images, with 37 new videos compared to 20 new images in its new ads. On the other hand, Ziggy used an equal number of images and videos, with 22 new images and 22 new videos in its new launched ads in this period.
In the month of February, PetPlate, Made by Nacho, and Ziggy sent nearly an equal number of emails, with 13, 12, and 10 respectively. In terms of the number of ads created, Ziggy surpassed all the others by creating 59 ads, whereas in January they had created none. Cat Person, on the other hand, created 48 ads in February, while they had only created 30 in January. This significant increase in the number of ads could be attributed to the higher importance given to marketing efforts in February where we have Valentine’s Day (Feb 14) and National Love Your Pet Day (Feb 20).