Email Marketing Summary: In the kitchen industry, Sur La Table is a leader in email marketing, sending a large volume of emails with a good email score, although they have a relatively high percentage of promotions. Our Place follows closely, with a good number of emails and a reasonable email score. Coolina stands out with the highest email score and a lower percentage of promotions. Brands like Material Kitchen and Nutr need to improve their email marketing performance.
Email Deliverability Summary: Our Place is excellent in email deliverability with a good email score and optimized email size. Made In also performs well in this aspect. Traeger Grills, although with a slightly high spam score, maintains a good email size. On the other hand, Material Kitchen needs to significantly reduce its email size. Caraway and Sur La Table have good email scores but need to work on optimizing their email sizes.
Ads Performance Summary: Coolina leads the kitchen industry in advertising, publishing a significant number of ads with various unique copies. Our Place, MEATER, and Hedley & Bennett are also strong performers in advertising. Brands like Material Kitchen and Anyday are not performing as well in terms of ad velocity and variety.
Social Ads Diversity Summary: Coolina has the highest social ads diversity, with a significant proportion of videos in their ads. Made In and Hedley & Bennett also have a considerable balance between images and videos in their social ads. On the other hand, brands like KitchenAid and Almond Cow need to diversify their social ads.
Email Marketing Summary: Sur La Table dominates the kitchen industry in email marketing, demonstrating an impressive number of emails sent with a good email scoring, although promotions need attention. Traeger Grills and Our Place also perform well, showcasing good email scoring, but with challenges in promotions. Coolina, Made In, Fable, and Hedley & Bennett exhibit potential but need improvements, particularly in promotions to enhance their overall email marketing strategy. MEATER, Material Kitchen, Caraway, Anyday, Nutr, Almond Cow, Gozney, and KitchenAid lag behind, requiring substantial improvements in both email scoring and promotions.
Email Deliverability Summary: Made In excels in email deliverability with a low spam score and optimal email size. Our Place, Anyday, Caraway, and Gozney also perform well, maintaining a reasonable balance between spam score and email size. Traeger Grills, Sur La Table, and MEATER face challenges, with needed improvements in both spam score and email size. Almond Cow, KitchenAid, Hedley & Bennett, Coolina, Fable, and Nutr lag behind, requiring significant enhancements in both aspects to improve deliverability.
Ads Performance Summary: MEATER leads in ads performance, showing a high number of new ads, good ad velocity, and diverse copies. Caraway, Coolina, Made In, Hedley & Bennett, and Our Place also demonstrate strong ads performance with a balanced approach to ad velocity and unique copies. Anyday, Gozney, and Sur La Table show potential but need enhancements in both ad velocity and diversity. Traeger Grills, Fable, and Material Kitchen face challenges, requiring improvements in both ad velocity and diversity.
In July, Traeger Grills and Coolina USA maintained their leading positions in emails, having sent 28 and 23 emails respectively.
Shifting our focus to advertising activities, MEATER took the top spot this month with the creation of 111 new ads. Our Place closely follows with 98 new ads, while Caraway secured the third position with 83 new ads and an impressive count of 54 ad copies.
Regarding advertising strategies, MEATER, Our Place, and Caraway all emphasized a focus on videos in their campaigns this month. MEATER solely employed videos (111), while Our Place used 59 videos in comparison to 39 images. Caraway, on the other hand, utilized 60 videos along with 23 images.
Email Marketing Summary:In the Kitchen industry, Sur La Table leads with 71 average emails sent and good email quality at 41.37%. Traeger Grills and Made In also perform well in email marketing. However, brands like Material Kitchen and Caraway need to improve their email quality.
Email Deliverability Summary:Our Place excels in email deliverability with an average spam score of -2.72 and good email size. Made In and Anyday also perform well in this aspect. On the other hand, brands like Traeger Grills and Almond Cow need to work on improving their spam scores.
Ads Performance Summary:Our Place is the most active in advertising with 101 new ads and a good variety of unique copy. Sur La Table and Gozney also perform well in ads. Brands like Fable and Material Kitchen need to improve their ad presence and uniqueness.
Social Ads Diversity Summary:Made In leads in social ad diversity, with a high proportion of videos. Caraway and Hedley & Bennett also perform well in this aspect. However, brands like Traeger Grills and Nutr need to diversify their social ads with more videos.
Overall, Sur La Table and Our Place are the leaders in the Kitchen industry, excelling in email marketing, deliverability, and ads. Brands like Material Kitchen and Caraway need to work on their email quality and ad strategies, while Traeger Grills and Almond Cow should focus on improving their email deliverability.
In the month of June, Traeger Grills maintained its position as the leader in email communications, sending a total of 29 emails. However, Coolina USA emerged as a strong contender, securing the second position with 23 emails.
Shifting our attention to advertising, Our Place claimed the top spot with 123 new ads created. Sur La Table closely followed in the second position with 117 new ads, boasting the highest number of ad copies (51). Notably, Sur La Table focused on incorporating images in their ads, while Our Place opted for a greater emphasis on videos. Sur La Table utilized 84 images and 33 videos in their ads, whereas Our Place utilized 95 videos and 28 images to captivate their audience.
In May, Traeger Grills led the way again with 28 emails, followed by Nutr with 21 emails. Coolina USA dominated the ads landscape with 141 new ads, closely trailed by Sur La Table with 136 new ads and the highest number of unique ad copies (66). Coolina USA prioritized videos, while Sur La Table favored images over videos. The performance of Traeger Grills, Nutr, Coolina USA, and Sur La Table in emails and ads makes them noteworthy brands for analysis and industry insights.
In April, Traeger Grills maintained its lead position in terms of emails sent with a total of 33 emails, compared to the previous month of March. Coolina USA followed with 20 emails.
Our Place and Caraway took the lead in advertising with 60 new ads created by each of them during April.
When it comes to ad strategy, Our Place used more images with 33 images compared to 27 videos. On the other hand, Caraway preferred more videos with 35 videos compared to 25 images.
In March, Traeger Grills sent 26 emails, while Our Place came in second with 20 emails.
MEATER stood out from the other kitchen brands in the benchmark by launching 81 new ads, followed by Material Kitchen with 47 new ads.
Additionally, MEATER utilized the highest number of unique ad copies in their new ads, totaling 32 ad copies.
In terms of the use of media in their ads, MEATER ranked top in using videos with 96% of new ads containing videos, while Material Kitchen utilized videos in 70% of their new ads.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
These kitchen brands offer many options to meet their customers’ cooking needs, from cookware to gadgets to take their culinary skills to the next level. For these brands, it can be a challenge to highlight the quality and functionality of their products while also showcasing the convenience and stylishness that customers may require. Let's delve into the marketing tactics of these kitchen brands.