Email Marketing Summary: Color Wow leads the haircare industry in email marketing, sending an impressive 14.69 emails on average. Luvme Hair and Briogeo closely follow, demonstrating good performance with scores around 55-61%. Overtone, despite sending fewer emails, maintains a solid email scoring, but BELLAMI Hair, Prose, and others lag in both frequency and effectiveness. The competition is intense, with brands vying for attention through varied email strategies.
Email Deliverability Summary: Sienna Naturals and Bread outshine others in email deliverability with excellent spam scores of -2.16 and -3.85, respectively. Keeps demonstrates a unique performance with a near-zero spam score. In contrast, amika struggles with high email size, affecting deliverability. Brands like Overtone and Prose need to optimize email size for better inbox placement.
Ads Performance Summary: Luvme Hair dominates in advertising, presenting a whopping 120 unique copies, showcasing versatility. Overtone, Champo, and Briogeo also perform well in ad velocity and diversity. In contrast, BELLAMI Hair and Good Dye Young need to diversify their advertising strategies, relying on a limited number of copies. The industry emphasizes the importance of vibrant and dynamic advertising to capture diverse consumer interests.
Email Marketing Summary: In the haircare industry, Crown Affair shines as the leader with excellent email practices. They effectively balance promotions and email scoring. Luvme Hair and Color Wow follow closely with good email performance, although Color Wow should focus more on promotions. Briogeo ranks well, focusing on email scoring and promotions. Function of Beauty, Sienna Naturals, Champo, and Nutrafol need to enhance their email strategies across both email scoring and promotions. Prose and Keeps lag behind in email practices, needing a complete overhaul in their email marketing strategies.
Email Deliverability Summary: Sienna Naturals leads in email deliverability, achieving optimal spam scores and email sizes. Crown Affair maintains excellent deliverability practices, with slight improvements needed in email size. Keeps achieves a good spam score and email size but should improve spam scores. Briogeo and Nutrafol demonstrate strong email deliverability practices, focusing on spam scores and email size optimization. Function of Beauty and Champo need to work on their email deliverability, particularly spam scores. The other brands, Color Wow, Luvme Hair, Prose, and yet again, Sienna Naturals, require comprehensive enhancements in email deliverability.
Ads Performance Summary: Prose takes the lead in the haircare advertising arena, with high ad velocity and a diverse range of unique ad copies. Champo and Luvme Hair follow closely, demonstrating good ad velocity and various unique ad copies. Briogeo maintains fair ad velocity and unique ad copies but has room for improvement. Color Wow, Function of Beauty, and Nutrafol need to enhance their advertising strategies, focusing on both ad velocity and unique ad copies. Keeps and Sienna Naturals lag behind in ad performance, requiring significant improvements to remain competitive in the haircare industry.
In June, Color Wow took the lead again in emails, sending a total of 37 emails, closely followed by Crown Affair with 28 emails.
Shifting to advertising, Prose claimed the first position with 134 new ads created and utilized the highest number of unique ad copies (103) among the brands of the benchmark this month. Champo secured the second position with 92 new ads.
Regarding ad media usage, both Prose and Champo prioritized videos over images. Prose incorporated 127 videos and only 7 images in their ad campaigns, while Champo utilized 83 videos and 9 images.
In August, Luvme Hair took the lead with a total of 47 emails, followed by Color Wow with 33 emails.
In terms of advertising, Luvme Hair outpaced Prose this month, crafting an impressive 142 new ads, while Prose secured the second position with 101 new ads. Luvme Hair notably employs the highest number of ad copies (134).
Regarding ad strategy, both Luvme Hair and Prose emphasize videos this month. Luvme Hair showcases 121 videos in contrast to 21 images, while Prose employs 93 videos and only 8 images.
Email Marketing Summary: Luvme Hair leads the haircare industry in email marketing, sending the highest number of emails with a good email scoring. Color Wow and Crown Affair also perform well in email marketing. Prose, however, sends a high percentage of promotional emails.
Email Deliverability Summary: Sienna Naturals and Bread excel in email deliverability with good spam scores and optimized email sizes. Crown Affair also performs well in email deliverability. Brands like amika and Color Wow need to improve their email deliverability.
Ads Performance Summary: Function of Beauty dominates in advertising, with the highest number of new ads detected and good unique copy performance. eSalon and Luvme Hair also perform well in advertising. Brands like BELLAMI Hair and amika lag behind in their advertising efforts.
In summary, Luvme Hair is a leader in email marketing within the haircare industry. Sienna Naturals and Bread excel in email deliverability. Function of Beauty dominates in advertising. However, some brands like amika and Color Wow need to enhance their marketing strategies.
In July, Color Wow leads again with 36 emails, followed by Crown Affair with 26 emails.
When it comes to advertising, Prose stands at the top, creating a substantial number of new ads (139). Luvme Hair takes the second position with 116 new ads and also boasts the highest number of ad copies (115) compared to all benchmark brands.
Regarding ad media strategy, both Prose and Luvme Hair prioritize videos over images. Prose uses 116 videos vs. 23 images, while Luvme Hair utilizes 88 videos vs. 27 images.
In May, Color Wow and Crown Affair maintain their leadership positions in emails, with a total of 32 emails each.
Turning our attention to advertising, Luvme Hair and Prose dominate the scene, creating a staggering 90 new ads each. Notably, Luvme Hair showcases their creativity with the highest number of ad copies with a total of 88 unique ad copies used.
In terms of ad strategy, both Luvme Hair and Prose prioritize videos to engage their audience. Luvme Hair used 70 videos alongside 20 images. Similarly, Prose utilizes 87 videos alongside only 3 images.
In February, Color Wow took the lead in email marketing, having sent a total of 58 emails, followed by Crown Affair with 26 emails. Meanwhile, Champo produced the highest number of new ads, with a total of 33, while Prose and eSalon each created 30 new ads. Notably, Prose exclusively used videos for their new launches, producing 30 new videos during the month. eSalon and Champo followed closely behind with 26 and 23 new videos respectively.
Comparing March and April's statistics, we can see that Color Wow was the top brand in email marketing, sending 58 emails in March and 48 in April. Meanwhile, Crown Affair sent 26 emails in March and 28 in April. When it comes to ads, Champo produced the highest number of new ads in March with 33, followed by Prose and eSalon with 30 each. However, in April, Hairstory took the lead with 60 new ads, followed by eSalon with 49 and Color Wow with 39. In terms of ad strategy during April, Hairstory, eSalon, and Color Wow all showed a preference for using images, with Hairstory using 34 new images vs. 26 new videos, eSalon using 35 new images vs. 14 new videos, and Color Wow using 34 new images vs. 5 new videos.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Function of Beauty
These haircare brands offer innovative solutions to improve hair health and appearance. From personalized haircare to natural and sustainable options, there's something for everyone. These brands use high-quality ingredients and advanced technologies to address a range of hair concerns, such as thinning, damage, and color preservation. Haircare brands may face a marketing challenge of meeting customers' demands for effective, top-notch products for various hair issues and differentiate themselves from competitors in the market. Let's analyze these haircare brands’ promotional methods and see how they set themselves apart in the market.