Email Marketing Summary: In the supplements industry, Inno Supps leads in email marketing with a high number of emails sent and good email scoring. Onnit follows closely, despite its lower email scoring, with substantial email activity. O Positiv and The Nue Co also maintain strong email marketing performance. However, brands like Care/Of, Dose, Amp Human / Momentous, and beam fall short in both email volume and scoring, and need to improve their email marketing strategies.
Email Deliverability Summary: Standard Dose lacks email data for analysis. Care/Of demonstrates good email deliverability, despite a lower spam score, but needs to optimize email size. O Positiv excels in email deliverability with a strong spam score and optimized email size. On the other hand, Dose, Heights, and beam have work to do in terms of email size optimization and spam scores for improved email delivery.
Ads Performance Summary: Cuure takes the lead in advertising performance with a high number of new ads detected and an impressive range of unique ad copies. Inno Supps closely follows with robust advertising performance. Onnit and Ritual also perform well in this category. Brands such as Standard Dose, Care/Of, and Happy Tuesdays need to enhance their advertising strategies.
Social Ads Diversity Summary: Ritual leads in social ad diversity with a high proportion of video assets. Cuure, Inno Supps, and Onnit also demonstrate strong diversity in their social ads. Brands like Standard Dose, Care/Of, O Positiv, Dose, and Heights need to diversify their social ad assets, particularly with video content. Happy Tuesdays and Amp Human / Momentous lag behind in this aspect.
In July, Inno Supps and Onnit continue to lead in emails, sending 30 and 27 respectively this month.
In terms of advertising, Ritual takes the top spot with 91 new ads created, while Heights followed with 67 new ads.
Regarding ad strategy, Ritual prioritized videos, using 87 videos vs. only 4 images, while Heights employs more images with 40 images vs. 27 videos.
During August, Inno Supps and Onnit maintained their lead in emails, with Inno Supps sending 31 messages and Onnit sending 27.
When it comes to advertising, Ritual continues to dominate, introducing 83 new ads, while OLLY secured the second spot with 67 new ads.
Regarding their advertising approach this month, both Ritual and OLLY favored videos over images in their new ads. Ritual utilized 66 videos compared to 17 images, and OLLY used 35 videos alongside 30 images.
Email Marketing Summary: Inno Supps stands out in the supplements industry with the highest number of emails sent and a good email performance. Onnit follows closely, showcasing a strong email strategy. However, Cuure and Standard Dose need improvement, displaying poor email performance and a high percentage of promotions.
Email Deliverability Summary: Heights excels in email deliverability with an outstanding spam score and optimized email size. Inno Supps and Care/Of also perform well in this aspect. Conversely, brands like Onnit and Ritual need to enhance their email optimization to improve deliverability.
Ads Performance Summary: Heights dominates the advertising arena within the supplements industry with the highest number of new ads and excellent unique copy performance. Inno Supps and Cuure also perform well in advertising. However, brands like Dose and Standard Dose need to increase their advertising presence.
In conclusion, Inno Supps leads in email marketing and advertising, while Heights excels in email deliverability within the supplements industry. Brands like Cuure and Onnit show promise but need enhancements in specific areas.
During the month of June, Inno Supps emerged as the leader in emails, surpassing Onnit with a total of 29 emails. Onnit followed behind with 24 emails.
In terms of advertising, OLLY took the lead, surpassing Cuure from the previous month. OLLY created 72 new ads, incorporating the highest number of ad copies (56) among all the new ads released this month. Dose closely followed with 71 new ads.
In terms of ad media usage, OLLY gave more prominence to images than videos. They utilized 38 images compared to 32 videos. On the other hand, Dose prioritized videos over images, utilizing 55 videos and only 12 images in their ad campaigns.
In May, Onnit takes the lead in email marketing, sending out 43 emails, followed by Inno Supps with a total of 30 emails.
Turning our attention to advertising, Cuure claims the top position by creating a remarkable 93 new ads during May. The Nue Co follows with 66 new ads.
Regarding ad strategy, Cuure places an emphasis on videos, leveraging a combination of 53 videos and 40 images. On the other hand, The Nue Co prioritizes images, utilizing 40 images alongside 26 videos.
During February 2023, Inno Supps and Standard Dose emerged as the supplement brands with the highest number of emails sent, totaling 29. Meanwhile, Cuure led the way in terms of new ad launches with 53, followed closely by Beam with 46, Dose with 30, Care/of with 29 and The Nue Co featured prominently with 27 ad launches. Interestingly, all these five brands heavily utilized video in their new ads this month, with Dose leading the way with 48 new videos, while The Nue Co had the lowest number at 15. Moreover, each of these brands had video proportions exceeding 37% in their new ads launched.
In April, Inno Supps maintained its lead in terms of the number of emails sent, with a total of 34 emails, followed by Onnit with 27 emails.
OLLY once again took the lead in ads, creating 53 new ads during this month, with the highest number of ad copies (33). Dose closely followed with 52 new ads created during the same period.
In terms of ad strategy, OLLY used a close number of images and videos in its new ads, with 26 new images and 23 new videos. Dose, on the other hand, focused primarily on videos, with 49 new videos and only 3 new images used in its new ads during April.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Supplement brands offer a variety of vitamins, minerals, and nutrients to help support overall health and wellness. The Promotional hurdles for these brands can include educating consumers on the benefits of their products, building trust and credibility through scientific research and ingredient transparency, and standing out in a competitive and sometimes controversial industry. Diving into these brands' world, you will discover the science behind their products and how each brand market its distinction in the market.