Email Marketing Overview : In the fast-paced activewear industry of November 2023, NO BULL and Born Primitive emerge as frontrunners with 43 and 26 impactful emails, boasting high email scores of 59.21% and 43.77%, respectively. SET Active and Senita Athletics closely follow, displaying promising performances in both email quantity and quality. However, Lorna Jane Active and Tracksmith struggle, lacking in both email volume and scoring, signaling a need for strategic adjustments to stay competitive.
Email Deliverability Insights : Recess Activewear, Tracksmith, and Born Primitive lead in email deliverability, showcasing low spam scores and efficient email sizes. On the flip side, Ryderwear faces challenges, marked by a high spam score and suboptimal email size, necessitating improvements in their email delivery strategy. While POPFLEX Active exhibits potential in email delivery, it falls short in email scoring, indicating a need for a balanced approach to enhance overall email performance.
Ads Performance : Billabong and Fabletics dominate the advertising landscape with 124 and 115 ads, respectively, displaying not only high velocity but also a diverse range of unique copies. Born Living Yoga stands out for social ad diversity, combining a substantial number of images and videos. However, SET Active struggles in both ad velocity and diversity, signaling a need for a more dynamic and engaging advertising strategy. In a visually-driven market, a rich mix of images and videos proves crucial for brand engagement and recall, an area where Born Living Yoga excels.
Email Marketing Summary: In the Activewear industry, email marketing is generally strong but with room for improvement. Born Primitive leads with a good volume of emails sent and high email scoring, minimizing promotions. NO BULL follows closely with good email practices but needs to reduce promotions further. Billabong maintains a robust presence with good email practices but lacks email scoring. P.E Nation demonstrates good email practices but should work on improving email scoring and promotions. SET Active, Senita Athletics, POPFLEX Active, and Recess Activewear exhibit potential, while Ryderwear and Lorna Jane Active have a substantial email volume but should improve email scoring and promotions. Tracksmith, Born Living Yoga, WAA Ultra, PollyPark, and Fabletics need to enhance their email marketing strategies.
Email Deliverability Summary: Recess Activewear stands out with good email deliverability, exhibiting an excellent spam score and reasonable email size. Tracksmith follows with excellent spam scores and email sizes. Born Living Yoga maintains a robust presence in email deliverability, with a good spam score but should reduce email size. Billabong demonstrates potential in email deliverability. Lorna Jane Active, WAA Ultra, and Senita Athletics exhibit room for improvement but maintain reasonable email sizes. Fabletics, POPFLEX Active, P.E Nation, and SET Active need to work on both spam scores and email sizes. Ryderwear and NO BULL lag in email deliverability.
Ads Performance Summary: Fabletics leads in advertising performance with the highest number of new ads detected and a wide variety of unique copies. Billabong follows closely with strong advertising performance, including numerous new ads and unique copies. Born Living Yoga also excels in both new ads and unique copies. NO BULL demonstrates good advertising performance. Senita Athletics and WAA Ultra show potential in this category. P.E Nation, Lorna Jane Active, POPFLEX Active, and Recess Activewear need to enhance their advertising strategies. Born Primitive, Ryderwear, SET Active, and Tracksmith lag behind in advertising performance.
In August, NO BULL maintained its leadership in emails, sending a total of 34. Born Primitive secured the second position with 24 emails.
Shifting to advertising, Born Primitive once again took the lead by creating 150 new ads. Fabletics followed with 90 new ads introduced this month.
In terms of ad strategy, both Born Primitive and Fabletics favored images in their approach this month. Born Primitive utilized 128 images and 22 videos, while Fabletics opted for 56 images and 34 videos.
Email Marketing Summary: In the activewear industry, NO BULL leads in email marketing with a good email score and a low promotion percentage. Born Primitive also performs well with a good email score and promotion balance. Brands like Ryderwear and PollyPark lag behind in email marketing.
Email Deliverability Summary: Recess Activewear excels in email deliverability with a very good spam score and optimized email size. Fabletics and Billabong also perform well in email deliverability. Brands like WAA Ultra and Tracksmith need to improve their email deliverability.
Ads Performance Summary: Ryderwear dominates advertising in the activewear industry with the highest number of new ads detected and good unique copy performance. Fabletics and P.E Nation also perform well in advertising. However, brands like SET Active have minimal advertising presence.
In summary, NO BULL leads in email marketing, Recess Activewear excels in email deliverability, and Ryderwear dominates in advertising within the activewear industry. However, some brands like SET Active and WAA Ultra need to enhance their marketing efforts.
In July, NO BULL and SET Active maintained their positions as the top brands in emails, sending 35 and 18 emails, respectively.
In terms of advertising, Born Primitive takes the lead this month with 150 new ads created, while P.E Nation follows in the second position with 105 new ads.
Regarding ad strategy, both Born Primitive and P.E Nation prioritized images this month. Born Primitive used 88 images compared to 57 videos, and P.E Nation also used 88 images but only 16 videos.
During June, NOBULL once again took the lead in emails with 32 emails sent, followed by SET Active with 17 emails.
In terms of advertising, Fabletics secured the top position with 101 new ads created, while Born Primitive claimed the second position with 93 new ads.
Regarding ad media usage in their ads this month, Fabletics gave priority to images, utilizing 74 images and 26 videos. On the other hand, Born Primitive adopted a balanced approach, using 47 videos and 46 images.
In May, NOBULL once again emerges as the leader in emails, with a total of 29 emails sent. Senita Athletics follows closely behind, sending 18 emails during the same month.
Turning to advertising, both NOBULL and Lorna Jane Active shine as leaders, each creating an impressive total of 95 new ads. They are closely trailed by Born Primitive with 94 new ads.
When it comes to their ad strategies, NOBULL and Born Primitive prioritize imagery, while Lorna Jane Active places an emphasis on videos. NOBULL utilizes 80 images alongside 13 videos, while Born Primitive employs 74 images in combination with 18 videos. On the other hand, Lorna Jane Active showcases their brand through 58 videos complemented by 35 images.
In the month of March, NO BULL was the brand that sent the highest number of emails, reaching a good average spam score, with 30 emails. Billabong followed closely behind with 25 emails sent during the same period.
When it comes to new ads created, P.E Nation tops the list with 49 new ads launched, and the brand's advertising strategy is mainly focused on using images with 34 new images compared to only 15 videos in the same period.
In April, NO BULL maintained its lead with 31 emails, followed by Billabong with 28 emails. Meanwhile, P.E Nation remained the top brand in terms of new ads created, but Fabletics also created 60 new ads during the same period, tying with P.E Nation. Ryderwear followed with 54 new ads created. Most of these top brands are focused on using images in their ad campaigns. Ryderwear used 45 new images and 8 new videos, P.E Nation used 39 new images and 20 new videos, and Fabletics used 35 new images and 24 new videos.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Born Living Yoga, Tracksmith, NO BULL, and other activewear brands, offer durable and comfortable clothing designed to enhance your workout experience. The marketing challenges for these brands may include finding the right balance between performance and style and keeping up with evolving trends. Let’s explore these activewear brands’ marketing strategies to push the boundaries of fitness fashion.