Email Marketing Summary: Primal Wine leads the alcohol industry in email marketing, sending 4.33 emails on average with a robust performance score of 61.68%. Flaviar and Served also perform well, though Flaviar shows a slight decline in promotions. Brands like Usual Wines and Maivino lag behind, struggling in both email quantity and scoring.
Email Deliverability Summary: Spritz Society and Unico Zelo excel in email deliverability, with impressive spam scores of -4.5 and -4.4, respectively. Ohza and Bev lack data on deliverability. DRNXMYTH and Served face challenges in email size optimization, impacting their deliverability scores negatively. Empathy Wines and Primal Wine, while delivering good content, need to enhance their email size for better performance.
Ads Performance Summary: Served and Flaviar shine in advertising, leading with 19 and 18 new ads, respectively. SAYSO and Primal Wine also perform well with diverse ad copies. June Shine and Maivino struggle with limited ad presence, while DRNXMYTH and Empathy Wines are not actively engaged in advertising. Brands need to focus on enhancing ad diversity to capture a wider audience.
Email Marketing Summary: Primal Wine stands out in the alcohol industry with a strong email marketing performance, despite a decreased email frequency. Flaviar and DRNXMYTH follow closely, maintaining good email practices but with areas for improvement, notably in promotions. Served and SAYSO exhibit strong email marketing strategies, with SAYSO particularly excelling in both scoring and promotions. Unico Zelo performs well but needs to work on its promotions. Empathy Wines faces challenges due to its low email volume and promotions. Brands like Spritz Society, June Shine, Usual Wines, And Soda, Loah Beer, Maivino, Bev, and Ohza need comprehensive improvements to compete effectively.
Email Deliverability Summary: Served sets the benchmark for email deliverability in the alcohol industry with an excellent spam score and optimal email size. Primal Wine also performs well, maintaining a good spam score but with room for improvement in email size. SAYSO's fair spam score and email size indicate opportunities for enhancement. Flaviar exhibits fair deliverability but can focus on spam scores and email size. DRNXMYTH's spam score and email size need improvement. Unico Zelo achieves a fair spam score and acceptable email size, but there's room for enhancement. Brands like Empathy Wines, Spritz Society, June Shine, Usual Wines, And Soda, Loah Beer, Maivino, Bev, and Ohza need comprehensive improvements to compete effectively.
Ads Performance Summary: Served is a leader in ads performance in the alcohol industry, with a strong ad velocity and a diverse range of unique ad copies. Flaviar also exhibits strong ad performance, maintaining a high velocity and good diversity in ad copies. Primal Wine and SAYSO perform well in terms of ad velocity, but Primal Wine lacks diverse ad copies. DRNXMYTH needs to work on both ad velocity and unique ad copies. Brands like Empathy Wines, Spritz Society, June Shine, Usual Wines, And Soda, Loah Beer, Maivino, Bev, Unico Zelo, and Ohza need comprehensive improvements in their ads strategies to compete effectively.
In June, Primal Wine maintained its lead in emails, sending a total of 22 emails, while Served secured the second position with 12 emails.
Shifting to advertising, Spritz Society emerged as the top performer with 36 new ads created, closely followed by Flaviar with 35 new ads. Notably, Flaviar used the highest number of unique ad copies (29) among the brands of the benchmark this month.
Regarding ad media usage, Spritz Society focused more on videos in their ads, utilizing 25 videos compared to 11 images. In contrast, Flaviar preferred images, incorporating 26 images and 8 videos in their ad campaigns.
In July, Primal Wine leads again with a total of 23 emails, closely followed by Flaviar with 15 emails.
When it comes to advertising, Served takes the top spot with 42 new ads created. Flaviar secures the second position with 29 new ads and the highest number of ad copies (20) compared to other brands in the benchmark.
Regarding their ad strategy this month, both Served and Flaviar prioritize images. Served utilized 37 images and only 4 videos, while Flaviar employed 20 images and 6 videos.
In August, Primal Wine and Flaviar maintained their dominance in email campaigns, sending 20 and 12 emails respectively.
Turning to advertising, SAYSO took the lead with 35 new ads crafted, while June Shine closely followed with 25 new ads.
As for their ad media approach this month, both SAYSO and June Shine leaned towards images. SAYSO showcased 18 images compared to 12 videos, whereas June Shine featured 16 images versus 7 videos.
Email Marketing Summary: Primal Wine stands out in the alcohol industry for email marketing. It sends a relatively high number of emails with good email scores, although it promotes its products extensively. DRNXMYTH and Flaviar also perform well in email marketing. However, Served and SAYSO need to improve their email marketing strategies as they have high promotion rates.
Email Deliverability Summary: Spritz Society leads in email deliverability with a good spam score and optimized email size. Maivino and Flaviar also perform well in email deliverability. Brands like Loah Beer and Served need to work on their email deliverability.
Ads Performance Summary: Flaviar and Served excel in advertising with the highest number of new ads detected and good unique copy performance. SAYSO also performs well in advertising. Brands like Empathy Wines and DRNXMYTH need to focus more on their advertising efforts.
In summary, Primal Wine leads in email marketing, while Spritz Society excels in email deliverability. Flaviar and Served dominate advertising, with SAYSO also performing well. Brands like Empathy Wines and DRNXMYTH need to improve their overall marketing efforts.
In the month of May, Primal Wine and Ohza remain consistent in their positions as email senders. Primal Wine sent a total of 22 informative emails, while Ohza maintains sent 16 emails.
Shifting our attention to advertising, Flaviar takes the lead with 22 new ads. Not far behind is Served, with 18 ads to captivate their audience.
When it comes to ad strategy, both Served and Flaviar embraced almost a balanced approach between images and videos. Served utilized 13 images alongside 5 videos. Similarly, Flaviar used 11 videos, complemented by 9 images.
In March, Flaviar and Primal Wine both sent 17 emails, followed by Ohza with 14 emails. Among the brands, Spritz Society created the highest number of new ads with 21 ads launched during the same period and also had the highest number of ad copies with 16 ad copies.
Spritz Society mostly preferred using images in their new ads rather than videos, with 20 new images compared to only one video used in all its new ads during the same month.
In April, Primal Wine was the leader in email marketing, sending 21 emails, closely followed by Ohza with 14 emails. Served and Spritz Society both launched new ad campaigns, with Served creating 14 new ads and Spritz Society creating 12 new ads. Served relied solely on images for their ad strategy, with 14 new images and no videos during April. In contrast, Spritz Society used a combination of images and videos, with 8 new images and 4 new videos in their ad campaigns.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Alcohol brands offer a wide range of products, from wine and beer to spirits and mixed drinks. These brands can vary widely in their target markets, with some focusing on high-end luxury consumers, while others appeal to a more casual drinking crowd. One of the alcohol brands' marketing hurdles is navigating regulations around advertising and promoting their products. Another challenge is finding a way to distinguish themselves through taste, quality, or branding. Let's dive into these brands marketing tactics to promote their unique blends and spirits, and overcome regulatory difficulties.