Email Marketing Overview: Warby Parker leads the medical industry with an impressive email strategy, sending an average of 23 emails, scoring high in both quality and frequency. Hero Health, Inc. follows, maintaining a good balance with 18 emails, showcasing commendable performance in scoring. Smile Direct Club excels in email quality, scoring high with 13 emails. Conversely, Hims faces challenges, sending no emails, indicating a need for an active engagement strategy. In a competitive market, sustained and quality communication is vital for brand prominence.
Email Deliverability Insights: Genexa and Nurx emerge as delivery champions, securing excellent spam scores and optimizing email sizes. Conversely, Warby Parker faces challenges in deliverability with a sizeable email, affecting its potential reach. Sons strikes a balance, delivering well-optimized content. Health & Her struggles with both spam scores and large email sizes, impacting potential engagement. A meticulous focus on optimizing email sizes and maintaining low spam scores is critical for successful content delivery in the medical industry.
Ads Performance: Warby Parker, Hims, and Sons dominate in advertising velocity and performance, publishing a substantial number of ads with diverse content. Smile Direct Club, although strong in emails, lags in ad diversity. Candid, Stix, and Lola show room for improvement, with zero ads detected. In the competitive medical landscape, a dynamic advertising strategy, blending uniqueness with consistent frequency, is vital for sustained brand visibility and engagement.
Email Marketing Summary: Genexa is the top performer in the medical industry for email marketing, with a low spam score and relatively high email scoring. However, there's room for improvement in reducing promotions. Hero Health, Inc. is close behind, with a good email score but a need to lower promotions. Warby Parker also stands out, with an impressive balance between email scoring and promotions. Smile Direct Club and Stix have decent email scores but need to work on their promotions. Brands such as MTHK, Hanx, Hers, Candid, Health & Her, Lola, and Sons need to enhance their email marketing efforts to compete effectively.
Email Deliverability Summary: Nurx leads in email deliverability with an impressive email size and a decent spam score. Hero Health, Inc. and Warby Parker have good email sizes and are relatively strong in terms of spam scores. Hers and Smile Direct Club perform well in email size but need to work on spam scores. Brands like Genexa, Hanx, Stix, MTHK, Health & Her, Candid, Lola, and Sons have various performance levels in email deliverability and should focus on strengthening their strategies.
Ads Performance Summary: Hims is the standout brand in advertising performance, with the highest number of new ads and diverse unique copies. Warby Parker and Hers follow closely, with strong advertising efforts and a good variety of unique copies. Smile Direct Club and Hero Health, Inc. also show potential with both new ads and unique copy diversity. Other brands, such as Genexa, Hanx, Health & Her, MTHK, Lola, Stix, and Nurx, need to enhance their advertising strategies to stay competitive in the medical industry.
In June, Warby Parker and Smile Direct Club are again the leaders in emails, with Warby Parker sending 21 emails and Smile Direct Club sending 14 emails.
In terms of advertising, Hims retained the top position with 137 new ads created in June, while Sons secured the second position with 102 new ads.
In terms of ad media usage, Hims prioritized videos over images, utilizing 72 videos and 65 images. On the other hand, Sons used more images than videos, employing 57 images and 44 videos.
In August, Warby Parker is the leader again sending the most emails, totaling 26, while Stix followed with 13 emails.
In terms of advertising, Hims continued to take the lead, creating 140 new ads. Warby Parker secured the second position with 96 new ads and the most ad copies used this month, totaling 46.
Regarding advertising strategy, both Hims and Warby Parker emphasized videos this month in their ads. Hims used 80 videos and 60 images, while Warby Parker employed 52 videos and 44 images.
Email Marketing Summary: Warby Parker leads the medical industry in email marketing with a good email score and a low promotion percentage. Hero Health, Inc. and Stix also perform well with good email scores. Brands like Hims and Smile Direct Club lag behind in email marketing efforts.
Email Deliverability Summary: Genexa excels in email deliverability with a very good spam score and optimized email size. Nurx and Hanx also perform well in email deliverability. Brands like Lola and MTHK need to improve their email deliverability.
Ads Performance Summary: Sons dominates in advertising, with the highest number of new ads detected and a good unique copy performance. Hers and Warby Parker also perform well in advertising. Brands like Stix and Candid have minimal advertising presence.
In summary, Warby Parker leads in email marketing, Genexa excels in email deliverability, and Sons dominates in advertising within the medical industry. However, some brands like Hims and Smile Direct Club need to enhance their marketing efforts.
In July, Warby Parker leads again in emails, having sent a total of 22 emails, with Stix following with 12 emails.
As for advertising, Hims continues to stand out with 101 new ads, utilizing the highest number of ad copies (40) among all benchmark brands this month. Hers secures the second position, creating 90 new ads.
In terms of ad media, both Hims and Hers emphasized videos this month. Hims employed 70 videos compared to 31 images, while Hers used 49 videos and 41 images.
Warby Parker and Smile Direct Club maintained their positions as email marketing leaders in the month of May. Warby Parker took the lead by sending 24 emails, closely followed by Smile Direct Club with 14 emails.
Shifting our attention to ad campaigns, Hims emerged as the front-runner with an impressive 101 new ads created, while Hero Health, Inc secured the second position with 79 new ads.
In terms of ad strategy, both Hims and Hero Health, Inc focused primarily on videos to captivate their audience. Hims utilized 72 videos alongside 29 images, while Hero Health, Inc incorporated 67 videos accompanied by 11 images.
In March, Warby Parker was the brand that sent the most emails with a total of 20 emails, followed by Stix with 15 emails. On the other hand, Hims stood out in terms of ad campaigns with 52 new ads launched, having the highest number of ad copies with 14 unique ad copies used. Regarding the media used in Hims' ads, the majority consisted of images rather than videos, with a total of 30 images and 22 videos.
In April, Warby Parker maintained its lead in terms of emails sent with 23 emails, followed by Smile Direct Club with 13 emails. This is compared to March where Warby Parker was also in the lead.
Hims took the lead in ad creation with 53 new ads launched in April, followed by Smile Direct Club with 43 new ads, and then Warby Parker with 30 new ads.
When it comes to ad strategy, Hims used a majority of images with 43 new images and only 10 new videos in its new ads. Smile Direct Club, on the other hand, was more focused on videos with 42 new videos and only 1 new image in its new ads. Warby Parker used an equal number of images and videos in its new ads, with 15 new images and 15 new videos.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
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