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Email Marketing Summary: Hello Cake leads the Sexual Wellness industry in email marketing, combining a high volume of emails with excellent scores. Kindra closely follows with a good balance between the number of emails sent and scoring, although it tends to promote more frequently. Puissante and Mojo show promising performances but need to address higher promotion percentages. Lagging behind are Hims, Nurx, and Foria, with Hims having a decent score but needing to enhance email frequency.
Email Deliverability Summary: My Lubie secures the top spot in email deliverability, boasting an excellent spam score and optimized email size. Puissante follows, showing good deliverability despite larger email sizes. On the other hand, brands like Hims, Nurx, and Lola need to improve their deliverability, addressing issues with spam scores and email size.
Ads Performance Summary: Hims dominates the advertising landscape in the Sexual Wellness industry, publishing the highest number of ads with a diverse range of unique copies. Nurx also performs well in advertising, with a good variety of copies. Brands like Rosewell, Stix, and Lola need to significantly enhance their advertising presence, having shown no activity during the observed period.
Email Marketing Summary: Kindra leads the Sexual Wellness industry in email marketing with a substantial volume of emails sent, maintaining a good balance with a commendable email scoring. Puissante and Foria follow closely, demonstrating strong email performances. Stix performs well but shows room for improvement in promotions. Hello Cake and Mojo face challenges in email scoring and promotions, needing strategic enhancements. Hims and Nurx, although sending fewer emails, exhibit high email scoring, showcasing quality over quantity. LBDO, Rosewell, and Frenchie need significant improvements across all email marketing metrics.
Email Deliverability Summary: Mojo leads in email deliverability, combining a low spam score with optimal email size. Stix, Hello Cake, and Hims also demonstrate good deliverability but need to address certain aspects, such as email size for Hims. My Lubie and Puissante face challenges and require improvements in spam score and email size. LBDO, Rosewell, and Frenchie need substantial enhancements in both spam score and email size for better deliverability.
Ads Performance Summary: Hims dominates the Sexual Wellness industry in ads performance, displaying a high number of new ads, diverse copies, and a balanced mix of images and videos. Nurx follows closely, showcasing a robust performance across ad velocity and diversity. Puissante and Kindra perform well but require improvements in ad velocity. Mojo and Hello Cake face challenges in ads, needing both increased velocity and more diverse copies. Stix, My Lubie, and Foria need strategic enhancements in their ads strategies.
Email Marketing Summary: Hello Cake stands out in email marketing with the highest email scoring and a substantial number of emails sent. Mojo also performs well with high email scoring. Kindra excels in email quantity but has room for improvement in email scoring. Brands like Hims and Nurx need to enhance their email strategies.
Email Deliverability Summary: My Lubie leads in email deliverability with a good spam score and a small email size. Mojo and Puissante also perform well in email deliverability. Brands like Hims and LBDO need to work on their email deliverability.
Ads Performance Summary: Hims excels in advertising with the most new ads detected and a wide variety of unique copies. Hello Cake and Nurx also perform well in ads. Brands like Foria and Stix lag in ad performance.
Social Ads Diversity Summary: Hello Cake leads in social ad diversity with a high proportion of videos. Nurx and Hims also perform well in this aspect. Many brands need to diversify their social ads with more videos.
In summary, Hello Cake leads in email marketing and social ad diversity, while My Lubie excels in email deliverability. Hims stands out in ads performance. Brands like Foria and Stix need to enhance their advertising strategies to compete effectively in the Sexual Wellness industry.
In July, Puissante and Kindra kept their prominence in terms of emails, sending 25 and 24 emails respectively.
Shifting to the realm of advertising, Hims retained its position as the frontrunner in both ad creation and ad copies, with an impressive 95 new ads produced and 35 ad copies utilized this month. Hello Cake claimed the second spot, outpacing Kindra, with a total of 72 new ads.
Turning to the media employed in these ads, Hims exhibited a preference for images, while Hello Cake leaned towards videos. Hims incorporated 49 images alongside 46 videos, while Hello Cake featured 41 videos compared to 31 images.
During the month of June, Puissante and Kindra stood out as the top performers in email communications, with Puissante sending a total of 28 emails and Kindra closely following with 25 emails.
Shifting our focus to advertising, Hims and Kindra maintained their leadership positions once again. Hims created an impressive 145 new ads, showcasing their commitment to staying at the forefront of advertising. Notably, they employed the highest number of ad copies (32), demonstrating their dedication to crafting diverse ad content. Meanwhile, Kindra secured the second position with 72 new ads.
When it comes to their ad strategies, both Hims and Kindra continue to prioritize the use of videos over images. Hims incorporated 98 videos alongside 47 images. Similarly, Kindra utilized 63 videos in conjunction with 9 images.
In May, Kindra continued to lead the way in emails, sending 24 emails, while Hello Cake secured the second position with 15 emails during the same period. Hims stood out as the top brand in advertising, creating 124 new ads, followed closely by Kindra with 71 new ads during May. Both Hims and Kindra used more videos than images in their ad strategy. Hims utilized 81 videos and 43 images, while Kindra employed 44 videos and 27 images.
During the month of April, Kinda retained its position as the top performer in terms of email marketing with 25 emails sent, followed by Foria and Maud with 12 emails each.
Hello Cake led the way in advertising with 36 new ads created, closely followed by Hims with 30 new ads.
Both Hims and Hello Cake focused their ad strategies on images. Hims utilized 25 images and only 5 videos, while Hello Cake used 21 images and 15 videos to reach their target audience.
In March, Kindra stands out as the brand with the highest number of emails sent, having sent 27 emails.
As for new ads created, Hims takes the lead with 76 new ads launched, and also holds the top spot for the number of unique ad copies used. Foria follows closely with 37 new ads and 14 unique ad copies. Hims is more inclined towards using images in its ads this month, with a 61% image usage rate, while Foria is more inclined towards using videos, with a 59% video usage rate.