Email Marketing Overview: The sportswear industry witnessed a 40% surge in weekly emails, averaging 23.8. Short Par 4 and Kuiu dominate, with 62 and 51 emails respectively, showcasing robust email marketing strategies. Both brands exhibit strong email scores, with Short Par 4 leading in email scoring at 63.47%. Malbon Golf and FootJoy, while prolific in emails, struggle with low email scores, emphasizing a need for refinement.
Email Deliverability Insights: In email deliverability, Columbia Sportswear shines with a remarkable -10.86 average spam score, ensuring optimal inbox placement. Conversely, brands like Sport Chek and TREW face challenges, with scores indicating potential spam filter issues. Musto and FootJoy manage to strike a balance between email deliverability and size, showcasing proficiency in optimizing emails for enhanced performance.
Ads Performance: The industry saw a 38.63% increase in ads, averaging 34.2 weekly. Sport Chek dominates with 94 ads, emphasizing a strong online presence. Bad Birdie impresses with 52 unique ads, while brands like Short Par 4 lag with minimal variations. In social ads, Malbon Golf showcases diversity with a 16.67% video proportion, while Kuiu struggles with no video content. Brands need to ensure a mix of images and videos for engaging content.
Email Marketing Summary: In the Sportswear industry, Short Par 4 emerges as the leader in email marketing. They send a substantial number of emails while maintaining high email scoring. Kuiu also performs well in email marketing, although they need to improve email scoring. Meanwhile, brands like Say Sky and Bad Birdie need to enhance their email marketing, as they have low email scoring and limited emails sent.
Email Deliverability Summary: Short Par 4 excels in email deliverability with good average spam scores and efficient email size optimization. In contrast, Kuiu faces challenges with high email size, impacting their deliverability. Brands like Columbia Sportswear and Musto need to work on their email size optimization for better deliverability.
Ads Performance Summary: Ten Thousand and Sport Chek lead in advertising performance. They publish a significant number of ads with a variety of unique ad copies. Malbon Golf also performs well in advertising. On the other hand, brands like Ciele and Kuiu need to enhance their advertising efforts, with fewer new ads detected and limited ad diversity.
Social Ads Diversity Summary: Short Par 4 is the standout in social ad diversity with a mix of images and videos in their ads. Malbon Golf and Bad Birdie also perform well in this aspect. In contrast, brands like Kuiu, Ciele, and Musto have limited social ad diversity, mainly due to a lack of video content in their ads.
During the month of June, Short Par 4 and Kuiu once again held their positions as leaders in email. Short Par 4 took the lead by sending 42 emails, while Kuiu closely followed with 41 emails.
When it comes to advertising, Ten Thousand maintained its leadership position with 83 new ads created. SAYSKY secured the second position with 78 new ads and stood out by using the highest number of ad copies, totaling 30, among all the brands in the benchmark for this month.
In terms of ad strategy, Ten Thousand prioritized images over videos, incorporating 67 images and 16 videos into their campaigns. On the other hand, SAYSKY exclusively utilized images, using 78 images in their advertising content.
In August, Kuiu and Short Par 4 maintained their lead in emails, with Kuiu sending 42 and Short Par 4 sending 30 emails.
Turning to advertising, SAYSKY took the lead by creating 102 new ads, while Sport Chek secured the second position with 84 new ads, boasting the highest number of ad copies at 38.
Regarding their advertising approach, both SAYSKY and Sport Check leaned towards using more images in their ads this month. SAYSKY exclusively used images (102), and Sport Check employed 73 images compared to just 9 videos.
Email Marketing Summary: Short Par 4 leads the Sports Wear industry in email marketing, displaying a substantial increase in emails sent. Kuiu and Ten Thousand follow, demonstrating good email performance, but Kuiu faces challenges in promotions. Sport Chek and Columbia Sportswear show fair performance, while Musto struggles in promotions. SAYSKY and Mountain Hardwear lag behind, needing improvement in both email scoring and promotions.
Email Deliverability Summary: Short Par 4 excels in email deliverability with a low spam score and effective email size optimization. Kuiu and Malbon Golf also perform well, although Kuiu faces challenges in email size. Columbia Sportswear faces major issues with a significantly high spam score. Brands like Berghaus and ciele need substantial improvement in both spam score and email size optimization.
Ads Performance Summary: Ten Thousand dominates in advertising, showing a high number of ads with diverse and effective copies. Sport Chek and Janji also perform well, maintaining a good balance of ad velocity and unique copy. Kuiu and Malbon Golf demonstrate good performance but face challenges in ad diversity. Brands like Columbia Sportswear and Short Par 4 struggle in ad velocity and diversity.
In conclusion, Short Par 4 leads in email marketing, excelling in promotions. Ten Thousand dominates in ads performance, displaying a high velocity and diverse copies. Kuiu and Malbon Golf show promise but need improvements. Columbia Sportswear faces challenges in both email deliverability and ads performance. Berghaus and ciele require substantial enhancements to compete effectively.
In July, Kuiu led in emails with 37, followed by Short Par 4 with 27 emails.
In terms of advertising, Ten Thousand took the lead again with 80 new ads created, while Short Par 4 secured the second position this month with 66 new ads.
Regarding ad strategy, both Ten Thousand and Short Par 4 favored images. Ten Thousand used 70 images compared to only 10 videos, and Short Par 4 employed 34 images against 32 videos.
During the month of May, Short Par 4 sent the highest number of emails with a total of 39 emails, followed by Kuiu with 35 emails. Ten Thousand claimed the lead in ads, creating 100 new ads, closely followed by Sport Check with 95 new ads. Sport Check utilized the highest number of unique ad copies (58) during May. Both Ten Thousand and Sport Check emphasized more images over videos in their ad media, with Ten Thousand using 79 images and 21 videos, and Sport Check featuring 67 images and 24 videos.
To start with, Kuiu remained the top contender for the number of emails sent with 35 emails during April. Meanwhile, Short Par 4 sent 31 emails during the same period.
In terms of ad campaigns, Sport Check is the front-runner with 56 new ads launched in April, followed by Columbia Sportswear with 55 new ads.
Sport Check has given preference to images in its new ads, having 41 new images and only 6 new videos. Columbia Sportswear, on the other hand, has a nearly equal amount of images and videos, with 30 new images and 23 new videos.
During March, Kuiu sent the highest number of emails with 31, closely followed by Ten Thousand with 24. However, Ten Thousand outperformed other brands in terms of advertising, launching 60 new ads, although only using 4 unique ad copies. It's worth noting that sportswear brands tend to prioritize images over videos, and Ten Thousand is the leader in this regard with 48 new images compared to only 12 new videos launched this month.
We'll highlight here some marketing creative assets (ads or emails mostly) used by brands in the
Sport wear brands offer a wide range of performance-enhancing apparel designed for various sports and activities. These brands are facing some promotional hurdles such as setting themselves apart from competitors, creating designs that balance functionality and style as well as showcasing the benefits of their products to potential customers. Explore these brands to see how they address their marketing challenges while promoting their products.