Home Decor - June - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Home Decor

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Home Decor

industry, for the month of

July

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

During June, One King Lane and Rejuvenation continued to dominate the email landscape. One King Lane delivered 63 emails, followed by Rejuvenation with 59 emails.

When it comes to advertising, Ruggable and The Citizenry once again stood out. Ruggable crafted 136 new ads, employing the highest number of ad copies (57) among all benchmark brands this month. In the second spot, The Citizenry created 65 new ads.

In terms of ad strategy, both Ruggable and The Citizenry prioritized the use of images over videos. Ruggable utilized 67 images and 64 videos, while The Citizenry employed 42 images and 23 videos.

Emails sent on average

20.5

Ads published on average

27

Average Spam Score

3.5

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 20.47 49.66%
Open Spaces
15

❌ Poor

54.4%

⚠️ Fair

Aura Home
23

✅ Good

40.13%

❌ Poor

The Citizenry
9

❌ Poor

54.78%

✅ Good

Danish Design Store
3

❌ Poor

42.33%

❌ Poor

Nathan James
4

❌ Poor

55.75%

✅ Good

Framebridge
13

❌ Poor

46.85%

⚠️ Fair

Rejuvenation
59

✅ Good

39.54%

❌ Poor

The Inside by Havenly
20

⚠️ Fair

47.9%

⚠️ Fair

Chairish
19

⚠️ Fair

52.16%

⚠️ Fair

McGee & Co
15

❌ Poor

55.33%

✅ Good

OKA
13

❌ Poor

54.15%

⚠️ Fair

One Kings Lane
63

✅ Good

52.6%

⚠️ Fair

Cold Picnic
3

❌ Poor

63.33%

✅ Good

Ruggable
31

✅ Good

57.26%

✅ Good

Abigail Ahern
17

❌ Poor

56.53%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -3.49 3,939.85 kb
Open Spaces
✅ -2.06

❌ Poor

1,975.5 kb

✅ Good

Aura Home
✅ -0.8

❌ Poor

2,897.71 kb

✅ Good

The Citizenry
✅ -0.77

❌ Poor

1,920.3 kb

✅ Good

Danish Design Store
✅ -2.4

❌ Poor

4,662.53 kb

❌ Poor

Nathan James
✅ -2.45

❌ Poor

9,646.28 kb

❌ Poor

Framebridge
✅ -1.23

❌ Poor

3,488.29 kb

✅ Good

Rejuvenation
✅ -2.43

❌ Poor

4,034.41 kb

⚠️ Fair

The Inside by Havenly
✅ -1.35

❌ Poor

3,805.68 kb

⚠️ Fair

Chairish
✅ -1.8

❌ Poor

1,565.89 kb

✅ Good

McGee & Co
✅ -2.43

❌ Poor

6,201.56 kb

❌ Poor

OKA
✅ -2.38

❌ Poor

3,730.93 kb

⚠️ Fair

One Kings Lane
✅ -10.1

✅ Good

6,313.89 kb

❌ Poor

Cold Picnic
✅ -3.33

⚠️ Fair

8,411.03 kb

❌ Poor

Ruggable
✅ -0.31

❌ Poor

2,087.5 kb

✅ Good

Abigail Ahern
✅ -2.48

❌ Poor

1,465.3 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 26.53 15.07
Open Spaces
22

✅ Good

3

✅ Good

Aura Home
15

✅ Good

3

✅ Good

The Citizenry
65

❌ Poor

27

❌ Poor

Danish Design Store
0

✅ Good

-
Nathan James
26

⚠️ Fair

7

✅ Good

Framebridge
5

✅ Good

5

✅ Good

Rejuvenation
11

✅ Good

9

✅ Good

The Inside by Havenly
11

✅ Good

3

✅ Good

Chairish
13

✅ Good

9

✅ Good

McGee & Co
11

✅ Good

1

✅ Good

OKA
37

❌ Poor

25

❌ Poor

One Kings Lane
14

✅ Good

14

⚠️ Fair

Cold Picnic
6

✅ Good

2

✅ Good

Ruggable
136

❌ Poor

34

❌ Poor

Abigail Ahern
26

⚠️ Fair

10

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 214 151 37.94%
Open Spaces
8

✅ Good

14

✅ Good

63.64%
Aura Home
13

✅ Good

0

✅ Good

0.0%
The Citizenry
42

✅ Good

23

✅ Good

35.38%
Danish Design Store
0

✅ Good

0

✅ Good

-
Nathan James
14

✅ Good

12

✅ Good

46.15%
Framebridge
0

✅ Good

3

✅ Good

60.0%
Rejuvenation
11

✅ Good

0

✅ Good

0.0%
The Inside by Havenly
1

✅ Good

7

✅ Good

63.64%
Chairish
3

✅ Good

9

✅ Good

69.23%
McGee & Co
6

✅ Good

5

✅ Good

45.45%
OKA
11

✅ Good

6

✅ Good

16.22%
One Kings Lane
14

✅ Good

0

✅ Good

0.0%
Cold Picnic
4

✅ Good

2

✅ Good

33.33%
Ruggable
67

✅ Good

64

✅ Good

47.06%
Abigail Ahern
20

✅ Good

6

✅ Good

23.08%

Ads detected over time

Browse previous benchmarks

Home Decor - December - 2023

READ MORE

Home Decor - November - 2023

READ MORE

Home Decor - October - 2023

READ MORE

Home Decor - September - 2023

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Home Decor - August - 2023

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Home Decor - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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