The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Rejuvenation sent a total of 63 promotional emails, leading the race in email marketing, followed closely by One King Lane with 61 emails. Meanwhile, Ruggable and The Citizenry are leading the way in ad creation, with both brands creating 60 new ads during April. followed by One King Lane with 58 new ads created. Ruggable had the highest number of ad copies used with a total of ad copies.
In terms of ad strategy, One King Lane used 51 new images and only 7 new videos in their ads during April. Meanwhile, Ruggable and The Citizenry used a more balanced approach, with Ruggable using 29 images and 27 videos and The Citizenry using 31 videos and 29 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.