The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of March, One Kings Lane and Rejuvenation both sent a similar number of emails with 61 and 59 emails respectively.
Moving on to advertising, The Citizenry created 46 new ads during this period, and they also used the highest number of unique ad copies in these new ads. Following closely is Ruggable with 30 new ads in the same period.
Both Citizenry and Ruggable are focused on using images more than videos in their new ads, with the same percentage of 57% for videos. In contrast, One Kings Lane's advertising strategy leans heavily towards images, with a percentage of 93% in their newly launched ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.